There has been an update on comScore's response to the Publishers Daily story Fox News Site Tops CNN In Page Views, published July 18. An earlier correction noted that it was more accurate to compare comScore data between “CNN Brand” and FoxNews.com, rather than “CNN.com” data.
However, comScore has since clarified its position, noting that it “violated its policy” by commenting on how its partners use its page view data. As such, a comScore spokesperson corrected the record: “We can only verify the accuracy of the data itself.”
Comparing FoxNews.com page view data to both CNN.com and CNN Brand numbers is accurate, the rep added. “We erred in inferring that it is 'more accurate' to compare FoxNews.com to the CNN Brand.’ This statement was incorrect as both comparisons are valid.”
comScore is taking steps to “improve our procedures moving forward.”