Around the Net
Dentsu Aegis And Posterscope Trial Near Real-Time Outdoor Analytics
- The Drum, Friday, March 10, 2017 8:08 AM
Dentsu Aegis Network's Posterscope is partnering with DataSpark, a subsidiary of Singtel,to launch near real-time mobile analytics for strategic planning of out-of-home (OOH) advertising in Singapore. Posterscope will leverage DataSpark's mobility intelligence to show footfall traffic patterns as well as trajectories of audience segments via geospatial capabilities.
