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Dentsu Aegis And Posterscope Trial Near Real-Time Outdoor Analytics

  • The Drum, Friday, March 10, 2017 8:08 AM

Dentsu Aegis Network's Posterscope is partnering with DataSpark, a subsidiary of Singtel,to launch near real-time mobile analytics for strategic planning of out-of-home (OOH) advertising in Singapore. Posterscope will leverage DataSpark's mobility intelligence to show footfall traffic patterns as well as trajectories of audience segments via geospatial capabilities.

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