- Nielsen, McKinsey Merge Social Media Practices, Begin Working With Select Pilot Clients
MediaDailyNews, Joe Mandese - Monday, June 14, 2010
Nielsen Co. and management consultant McKinsey & Co. this morning unveiled ...
- When Search Metrics Become 'Traditional'
SearchBlog, Laurie Sullivan - Monday, June 14, 2010
I'm hearing the word "traditional" more often to explain Internet marketing techniqu ...
- ComScore Addresses Tricky Linking
Around the Net In Online Marketing, Gavin O'Malley - Friday, June 11, 2010
Yahoo and Microsoft's Bing have been gaining market share in comScore's sear ...
- Data: The New Media, A Sort Of Commencement Address For The Class Of 2010
Online Media Daily, Meir Zohar - Thursday, June 10, 2010
With college graduation season in full swing, a lot of new gra ...
- Quantcast Gets Accredited: Beats comScore, Nielsen To The Punch
Online Media Daily, Joe Mandese - Wednesday, June 9, 2010
Online audience measurement giants comScore and Nielsen have been in a neck-and-ne ...
- A Set-Top-Box Data Ratio
TV Board, Charlene Weisler - Wednesday, June 9, 2010
MPG held its Collaborative Alliance meeting in New York on June ...
- How To Get The Budget You Need
Metrics Insider, Pat LaPointe - Tuesday, June 8, 2010
As 2011 planning season approaches, here are a few things you c ...
- The Death Of CPM, The Birth Of CRM Media Planning
Metrics Insider, Chris Wilson - Friday, June 4, 2010
No doubt, cost per thousand (CPM) had a great run. As ...
- Using Advanced Analytics To Track Web Site Hits Generated by TV Ads
Performance Insider, Susan Rowe - Thursday, June 3, 2010
The Internet ushered in a new era of performance marketing not on ...
- Akamai Data Provides Targeted Behavioral Ad Insights Into Shopping Activity
Data and Targeting Insider, Laurie Sullivan - Wednesday, June 2, 2010
Akamai launched an Online Shopping Data Visualization tool Wednesday to help markete ...
- Big Brand Theory: The Expanding Universe Of Online Branding
Metrics Insider, Stephen DiMarco - Tuesday, June 1, 2010
Can you imagine witnessing the evolution of the universe from its earlie ...
- Ten Specific Ways Brand Investments Pay Back
Metrics Insider, Pat LaPointe - Tuesday, May 25, 2010
One of the most frequent questions I get about measuring marketing i ...
- Comcast and thePlatform to Preserve Nielsen Ad Tracking Online
VidBlog, Steve Smith - Monday, May 24, 2010
"TV Everywhere" publishers will be able to track consumer ad viewing acro ...
- 'EmailGeekonomics': Time For Some New Email Metrics
Email Insider, Loren McDonald - Thursday, May 20, 2010
How is email marketing like baseball? Both use a set of general ...
- Quantcast Appoints UK Managing Director
Online Media Daily, Gavin O'Malley - Tuesday, May 18, 2010
Web analytics firm Quantcast on Tuesday named Philip Macauley as its n ...
- Facebook -- Half-A-Billion Visitors 'N Counting
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, May 18, 2010
Back in April, Facebook quietly crossed the 500-million-visitor mark for the fir ...
- You Really Need To Ask The Target Audience
Metrics Insider, Sharon Bernstein - Tuesday, May 18, 2010
Clients tend to ask for my opinion on which landing page ...
- The Velocity Of Engagement
Online Spin, Kendall Allen - Monday, May 17, 2010
During a recent session on demand-side platforms (DSPs) I found myself extendi ...
- If Web Metrics Still Untrusted, Mobile Standards Long Way Off
MoBlog, Mark Walsh - Friday, May 14, 2010
Measurement has long been cited as one of the barriers to high ...
- A Next Step In Set-Top-Box Data Adoption: The CIMM Lexicon
TV Board, Jane Clarke - Wednesday, May 12, 2010
Set-top-box data offer granularity that, with some standardization and agreed-upon rules, cou ...
- Newsflash: Biz Media Again Fooled By Bogus Research
Metrics Insider, Pat LaPointe - Tuesday, May 11, 2010
I continue to see a number of highly intelligent business editors coveri ...
- Campaign Attribution Isn't A Zero-Sum Game
Metrics Insider, Stephen DiMarco - Tuesday, May 4, 2010
Let's face it, we all want due credit for our work. That ...
- The Pace Of Marketing Automation In 2010
Email Insider, editor , David Baker - Monday, May 3, 2010
With the emergence of socially engineered experiences and connectivity, the world ...
- CBS Outdoor 'Eyes' New TAB Metric
MediaDailyNews, Erik Sass - Friday, April 30, 2010
CBS Outdoor is the first major outdoor advertising company to integrate t ...
- 'There Is No Need To Suck This Much'
Performance Marketing Insider, Rob Griffin - Monday, May 3, 2010
With its comparative maturity and quickly evolving landscape, search poses a uniq ...
- Is 'Reliable Web Measurement' An Oxymoron?
Metrics Insider, Peter Black - Friday, April 30, 2010
Within the past few months there have been two independent developments th ...
- Study: Ad Networks Generate Less Than A Quarter Of Impressions
Online Media Daily, Mark Walsh - Wednesday, April 28, 2010
The backlash of large Web publishers against ad networks in the la ...
- Ooyala Puts YouTube at Publisher's Command
VidBlog, Steve Smith - Wednesday, April 28, 2010
For many small and medium publishers video has become in 2010 wh ...
- Measurement's Exponential Curve
Metrics Insider, Pat LaPointe - Tuesday, April 27, 2010
I attended the Global Retail Marketing Association's annual leadership conference recently a ...
- Opening Brand Windows
Metrics Insider, Greg Rogers - Friday, April 23, 2010
There are two trends in online marketing that are driving the noti ...