postMuch Ado About Set Top Boxes TV Board, Pat Liguori - Monday, April 12, 2010
In the world of audience research, the Set Top Box (STB) ...
Four Times Zero Is Still ZeroMetrics Insider, Gian Fulgoni - Friday, April 9, 2010
I recently moderated a panel at OMMA Global San Francisco titled "Wi ...
Leveraging The Single Point Of Truth In Integrated Media Campaigns Online Media Daily, Douglas Brooks - Wednesday, April 7, 2010
As little as three years ago, digital media marketing was an experime ...
Defining Engagement Ain't That HardOnline Spin, Cory Treffiletti - Wednesday, April 7, 2010
I don't get it. Why is it so difficult for everyone ...
Three Nuggets From The Omniture Summit 2010Metrics Insider, Stephen DiMarco - Tuesday, April 6, 2010
Because it's still relatively new compared to other measurement practices within companie ...
How To Ensure Your Online Strategy Is A Metrics SuccessMetrics Insider, Christopher Peer - Friday, April 2, 2010
You've researched and implemented all the latest SEO best practices. Your graphi ...
Memo From CFO: Ad Metrics Not Good EnoughMetrics Insider, Pat LaPointe - Tuesday, March 30, 2010
Following is a sanitized version of an actual email from a C ...
I-COM DebriefMetrics Insider, Josh Chasin - Wednesday, March 24, 2010
Last week I had the good fortune of attending the I-COM Glob ...
Building or Buying The Right Media Mix Model? I Say Build For NowOnline Spin, Cory Treffiletti - Wednesday, March 24, 2010
Our business is maturing pretty rapidly, but one of the biggest issu ...
Facebook Starts Weekly Email Reports For Page AdministratorsOnline Media Daily, Mark Walsh - Thursday, March 18, 2010
Facebook has quietly begun sending weekly email reports to Facebook Page administrato ...
Gomez Names Top-Performing Sites In 2009Online Media Daily, Mark Walsh - Tuesday, March 16, 2010
One of the key goals of the FCC's newly released national broadba ...
Hitwise: Facebook Finally Tops GoogleAround the Net In Online Marketing, Gavin O'Malley - Tuesday, March 16, 2010
Knocking Google off its perch, Hitwise says Facebook is now the mo ...
What 300 Years Of Science Teach Us About WOM MetricsMetrics Insider, Pat LaPointe - Tuesday, March 16, 2010
In the early 18th century, scientists were fascinated with questions about t ...
Hitwise: Facebook Hits No. 1 In U.S.Online Media Daily, - Monday, March 15, 2010
Facebook for the first time has edged past Google to become t ...
Should You Worry About Search Query Declines?Performance Marketing Insider, Janel (Landis) Laravie - Friday, March 12, 2010
ComScore just released its February U.S search engine rankings, which show ...
Quantcast Introduces Localized InsightsOnline Media Daily, Gavin O'Malley - Wednesday, March 10, 2010
To support international publishers and marketers, Web analytics firm Quantcast said Wednesd ...
New Ad Model: Minimum Motivational FrequencyOnline Spin, Dave Morgan - Thursday, March 11, 2010
The next five to 10 years will bring enormous changes to t ...
Tribune Taps Casey As Metrics ChiefMediaDailyNews, - Tuesday, March 9, 2010
Tribune Broadcasting has promoted Ann Casey to director of broadcast metrics. ...
Keyword Segmentation: What Are You Missing In That Pile Of Keywords?Metrics Insider, Stan Pugsley - Tuesday, March 9, 2010
Keyword segmentation is a way to group keywords according to how the ...
Twice As Nice: DoubleVerify Closes $10MM Series B Funding RoundOnline Media Daily, Gavin O'Malley - Monday, March 8, 2010
Digital media-verification company DoubleVerify has raised a $10 million series B financi ...
Facebook, Twitter Soar On Mobile Web, MySpace SlidesOnline Media Daily, Mark Walsh - Wednesday, March 3, 2010
Facebook and Twitter both saw triple-digit traffic growth on the mobile W ...
Preventing Premature Delegation Metrics Insider, Pat LaPointe - Wednesday, March 3, 2010
When responsibility for selecting critical marketing metrics gets delegated by the C ...
The PPC Controversy Around Credit For Web Site Visits SearchBlog, Laurie Sullivan - Wednesday, March 3, 2010
The flawed saying "if you can't measure it, it must not exis ...
Microsoft Looks To comScore For 'Advantage'Online Media Daily, Gavin O'Malley - Friday, February 26, 2010
Hoping to help consumer packaged goods brands better reach their targeted audienc ...
Busting The Big Digital Media MythsMetrics Insider, Stephen DiMarco - Friday, February 26, 2010
Whether it was unadulterated optimism about the growth of online media, ...
Collective Adds Engagement Metrics To AMP Online Media Daily, Mark Walsh - Thursday, February 25, 2010
Aiming to expand reporting beyond the click, Collective has added the abili ...
Experts Debate 'Ickiness' Of Web, Mobile MeasurementOnline Media Daily, Gavin O'Malley - Wednesday, February 24, 2010
"Icky" is how Luane Kohnke, SVP and Managing Director of Analytics &am ...
The continuing misadventures of Facebook's Log InShow Daily, John Capone - Wednesday, February 24, 2010
According to Experian Hitwise's Bill Tancer A year ago MySpace was t ...