- Dynamic Logic Teams With Cymfony For Buzz Monitoring
Online Media Daily, Mark Walsh - Tuesday, January 26, 2010
Dynamic Logic is partnering with buzz-tracking firm Cymfony to incorporate social med ...
- Audience Insights, Not Audience Measurement
Metrics Insider, Stephen DiMarco - Tuesday, January 26, 2010
I find myself quoting Randall Rothenberg, Chairman of the IAB, more a ...
- Mobile Metrics Co. Ground Truth Emerges From Prolonged Stealth
Online Media Daily, Laurie Sullivan - Monday, January 25, 2010
A Seattle-based startup aims to give comScore some competition in the mobi ...
- Microsoft Calls For Online Advertising To Adopt Traditional Offline Metrics
Online Media Daily, Laurie Sullivan - Monday, January 25, 2010
SAN FRANCISCO -- Brands demand the promises and the guarantees of performan ...
- The Cost Of NOT Branding
Metrics Insider, Pat LaPointe - Tuesday, January 19, 2010
It's a simple formula: Recession requires more tactical spending. This year's budg ...
- Online Metrics: Trends For 2010
Metrics Insider, Josh Chasin - Tuesday, January 12, 2010
When I look back at my 2009 predictions, I feel pretty go ...
- The Marketing Kwan
Metrics Insider, Jodi McDermott - Friday, January 8, 2010
"Love, respect, community and money" tied into one word. That is wh ...
- Quantcast: Mobile Web Growing Fast
Online Media Daily, - Tuesday, January 5, 2010
The share of Web traffic from mobile devices increased 110% in Nor ...
- Research Predictions For 2010
TV Board, Charlene Weisler - Wednesday, January 6, 2010
Over the past year I have been interviewing prominent researchers in t ...
- Gartner Grabs Burton Group For $56M
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, January 5, 2010
On the heels of its purchase of AMR Research, Gartner has acquir ...
- Forecast For 2010: Better Forecasting
Metrics Insider, Pat LaPointe - Tuesday, January 5, 2010
Yogi Berra said, "It's tough to make predictions, especially about the future ...
- On Other Screens, Other Wonders
Media Magazine, Yaakov Kimelfeld - Friday, December 4, 2009
All media are vehicles for persuasion and influence; TV power, however, wa ...
- Making Branding Pay
Media Magazine, John Nardone - Friday, December 4, 2009
Economic conditions being what they are, my agency partners have begun askin ...
- 2010: A Watershed Year for Digital
Online Media Daily, Eldad Persky - Tuesday, December 29, 2009
2009 might have been a recession year in terms of spending ...
- HuffPo Shines Under ComScore Direct Light
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, December 23, 2009
The Huffington Post has plenty to celebrate and the end of 200 ...
- Say Goodbye To The Buzzwords Of 2009
Online Spin, Cory Treffiletti - Wednesday, December 23, 2009
As we get ready for the new year, a new decade eve ...
- Measuring What Matters Most
Metrics Insider, Pat LaPointe - Tuesday, December 22, 2009
There are so many things to measure, more and more marketers a ...
- comScore Seeks To Tie Online Campaigns To CPG Sales With Partnership
Online Media Daily, Gavin O'Malley - Monday, December 21, 2009
comScore has teamed up with Information Resources to better measure the effectivene ...
- 10 Things Changing Marketing In 2010
Online Spin, Joe Marchese - Tuesday, December 22, 2009
With 2009 coming to a close, and this being my last po ...
- Benchmarking: 'Average' Is The New Bottom
Email Insider, Loren McDonald - Thursday, December 17, 2009
The most frequently asked question from email marketers is some variation ...
- Report: Mobile Web To Far Outpace Desktop Internet
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, December 16, 2009
Santa himself couldn't have thought up a nicer gift to give mobi ...
- ComScore: Bing Up, Yahoo Down
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, December 16, 2009
November marked another solid month for Microsoft's Bing, and another miserable mon ...
- Metrics, And When to Ignore Them
Email Insider, Mike May - Wednesday, December 16, 2009
With that title I either have everybody's attention, or nobody's. "Ignore" a ...
- Setting Realistic Expectations For Targeted Campaign Delivery
Metrics Insider, Josh Chasin - Tuesday, December 15, 2009
We have a tendency on the Internet to believe that -- becau ...
- The Future Of The Marketing Dashboard
Metrics Insider, Stephen DiMarco - Friday, December 11, 2009
If conversations with clients are a good indication of the future, th ...
- Google Shares Stats From YouTube Campaigns
Online Media Daily, Laurie Sullivan - Tuesday, December 8, 2009
Googlerers supporting the advertising technology aimed at driving revenue through YouTube s ...
- Making The 'Best' Business Case For Marketing Investments
Metrics Insider, Pat LaPointe - Tuesday, December 8, 2009
More than ever before, the approval of any significant marketing initiative ...
- How To Test Landing Pages
Around the Net in Search Marketing, Laurie Sullivan - Friday, December 4, 2009
There are a "gazillion" ways to test landing pages that increase conversion ...
- Are You Leveraging Your Metrics For Maximum Benefit?
Email Insider, Loren McDonald - Thursday, December 3, 2009
One of the greatest strengths of email marketing has always been i ...
- Early Online Deals Could Herald Changes In Holiday Search Behavior
SearchBlog, Laurie Sullivan - Monday, November 30, 2009
Something happened on the way to Black Friday this season -- a ...