- How Do You Measure Coverage? Is There Really A 'Map' For That?
Metrics Insider, Jodi McDermott - Friday, November 27, 2009
Keep your eyes open for the cell phone commercial war going ...
- Google Urges More Online Experimentation
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, November 24, 2009
Digital marketing can become a relatively low-cost measurement tool that provides near-insta ...
- Time To Bury John Wanamaker
Metrics Insider, Pat LaPointe - Tuesday, November 24, 2009
I was out at the ANA (Association of National Advertisers) conference ...
- Measurement: Newspaper Readers or Circulation?
Research Brief, Jack Loechner - Monday, November 23, 2009
According to the latest Integrated Newspaper Audience finding from Scarborough Research, ...
- Microsoft Targets Television Advertisers For Xbox Live, Embeds Nielsen Measurement In-Game
Online Media Daily, Laurie Sullivan - Thursday, November 19, 2009
Supported by Nielsen, Microsoft unveiled the first pilot Thursday on the seco ...
- A Simple Prediction For 2010
Online Spin, Cory Treffiletti - Wednesday, November 18, 2009
I've decided that making predictions in a climate which is so tenuo ...
- What Do You Need In A Web Analytics Tool?
Metrics Insider, Judah Phillips - Tuesday, November 17, 2009
I've often said that not all Web analytics tools were created equall ...
- Webtrends Joins Real-Time Analytic Data With Custom Alerts
Online Media Daily, Laurie Sullivan - Monday, November 16, 2009
Webtrends' plan to deliver upgrades to its analytic reporting app each quart ...
- Microsoft's Massive Teams With ComScore To Measure Gaming Ads' Effectiveness
Online Media Daily, Gavin O'Malley - Thursday, November 12, 2009
Microsoft's Massive in-game ad business has tapped comScore to glean greater insig ...
- PayPal Grabs Higher Share At Online Retail Sites: comScore
Online Media Daily, Gavin O'Malley - Tuesday, November 10, 2009
Heading into another cutthroat holiday shopping season, etailers need all the he ...
- The 'Big Challenge' According To Eric Schmidt -- And Other Predictions
Metrics Insider, Pat LaPointe - Tuesday, November 10, 2009
I had a chance to talk briefly with Eric Schmidt, CEO ...
- Get Your Search House In Order For The Holidays
Metrics Insider, Stephen DiMarco - Friday, November 6, 2009
The numbers are in. The National Retail Federation (NRF) is, not surprisingl ...
- Moxie Builds Advertising Tools Based On NLP
Online Media Daily, Laurie Sullivan - Friday, November 6, 2009
Natural Language Processing (NLP) technology has become the framework for a platfo ...
- The Click Is Wagging the Dog
Metrics Insider, Josh Chasin - Tuesday, November 3, 2009
According to the most recent Interactive Advertising Bureau Internet Advertising Revenues Repor ...
- EyeWonder Adds 'Visibility' Metrics
Online Media Daily, Mark Walsh - Monday, November 2, 2009
EyeWonder has introduced a new set of metrics telling marketers how lo ...
- Proving The Value Of Impressions
Online Spin, Joe Marchese - Tuesday, November 3, 2009
When a Web site is served up onto a consumer's computer, wi ...
- Nielsen To Refract Digital Media Planning, Brings PRIZM To Online Consumer Targeting
Online Media Daily, Joe Mandese - Monday, November 2, 2009
In an ironic turning of the media planning tables, online advertisers a ...
- Prediction: Video Takes Bigger Piece Of Ad Budgets In 2010
Online Media Daily, Laurie Sullivan - Friday, October 30, 2009
During the keynote at OMMA Video in Los Angeles Friday, Ross Levinsoh ...
- Marketers' Yawn: 'The Recession is Over'
Online Spin, Kendall Allen - Monday, November 2, 2009
It seemed to be another one of those weeks when "the-recession-is-over"speak spike ...
- How Do You Value Your Performance Metrics?
Metrics Insider, Jodi McDermott - Friday, October 30, 2009
Return on investment of social media campaigns was a big topic ...
- Modeling Your Way To Better Campaign Results
Online Media Daily, Ayelet Nuta - Friday, October 30, 2009
With the recent New York Times article stating that Statisticians were t ...
- The Five Questions That Kill Marketing Careers
Metrics Insider, Pat LaPointe - Tuesday, October 27, 2009
As the planning cycle renews itself, you should be aware of fi ...
- Never Buy On CPM Alone
Online Spin, Joe Marchese - Tuesday, October 27, 2009
About a month ago, Shelby Bonnie, the CEO of Whiskey Media, articulat ...
- It takes A Village Or A City And More...
Metrics Insider, Judah Phillips - Friday, October 16, 2009
Companies are more dependent on solid Web analytical data to drive increas ...
- Apple Grabs Top Spot On Millennial Ad Network
Online Media Daily, Mark Walsh - Friday, October 16, 2009
Apple became the top device maker on Millennial Media's mobile ad netwo ...
- Minimizing Measurement
Media Magazine, Mike Bloxham - Wednesday, September 30, 2009
It's integral to human nature that we ask questions. Similarly, it's pret ...
- The Lighter Side Of Metrics Today
Metrics Insider, Pat LaPointe - Tuesday, October 13, 2009
In the pressure of the current business environment, humor isn't lost. He ...
- Branding Online: A Perfect Storm
Online Media Daily, Rob Crumpler - Tuesday, October 13, 2009
Believe it or not, 2009 is shaping up to be quite ...
- The Evolution Will Be Tweeted
Metrics Insider, Josh Chasin - Friday, October 9, 2009
I believe that social networking is an evolution, not a revolution. ...
- Engagement: The New Frontier In Deliverability?
Email Insider, George Bilbrey - Tuesday, October 6, 2009
Recently there has been a great deal of buzz around the id ...