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Google Urges More Online Experimentation

Digital marketing can become a relatively low-cost measurement tool that provides near-instant feedback on whether or not a campaign works, writes Dan Friedman. Friedman provides a few testing ideas marketers may want to try.

For example, try testing display ads through Display Ad Builder. Or test rich-media and video ads by incorporating text, images and logo into a design template. This allows you to test a creative message and learn what works before investing in creative support.

Read the whole story at Google AdWords »

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