Digital marketing can become a relatively low-cost measurement tool that provides near-instant feedback on whether or not a campaign works, writes Dan Friedman. Friedman provides a few testing ideas
marketers may want to try.
For example, try testing display ads through Display Ad Builder. Or test rich-media and video ads by incorporating text, images and logo into a design template. This
allows you to test a creative message and learn what works before investing in creative support.
Read the whole story at Google AdWords »