- Engagement: The New Frontier In Deliverability?
Email Insider, George Bilbrey - Tuesday, October 6, 2009
Recently there has been a great deal of buzz around the id ...
- Yahoo Innovation May Start With Shaking Up CPC
Online Media Daily, Laurie Sullivan - Tuesday, October 6, 2009
Yahoo may have signed a deal to have Microsoft power its back-e ...
- The Numbers Just Don't Add Up
Metrics Insider, Jim Sterne - Friday, October 2, 2009
A funny thing happened on the way to the CMO's office. Betwe ...
- Nielsen To Develop Online Planning Tool For UK
Online Media Daily, Mark Walsh - Tuesday, September 29, 2009
The Nielsen Company has been selected by UKOM, the UK Online Measureme ...
- Perverting Your Metrics
Metrics Insider, Pat LaPointe - Tuesday, September 29, 2009
A fake memo shows the way. Sample: "We can offer customers ...
- Keeping It CIMM-ple
Metrics Insider, Josh Chasin - Tuesday, September 22, 2009
By now many Mediapost's readers know about the formation of the Counc ...
- Q+A: Omniture CEO Josh James After Adobe
Online Media Daily, Laurie Sullivan - Monday, September 21, 2009
Adobe announced intentions to acquire Omniture for $1.8 billion last week. ...
- Omniture, comScore Unveil Partnership On Heels Of Adobe Acquisition
Online Media Daily, Laurie Sullivan - Monday, September 21, 2009
Omniture and comScore plan to unveil a partnership Monday that creates ...
- Confused? Three Must-Haves For Your Après-Recession Marketing Plan
Metrics Insider, Stephen DiMarco - Friday, September 18, 2009
The double-whammy of irrational consumers on top of a waning recession pos ...
- SFP 30: Not A Sunscreen, But A Self-Fulfilling Sales Prophecy
Publishing Insider, Steve Pelletier - Friday, September 18, 2009
I recently
posted about inventory strategies and specifically about "leftove ...
- The Dirtiest Word
Publishing Insider, David Koretz - Thursday, September 17, 2009
It has become the cheap word that every ad network, rich med ...
- Driving In The Rear-View Mirror
Online Media Daily, Jaffer Ali - Wednesday, September 16, 2009
If you don't see that the online media ecosystem is in distres ...
- Adobe Buys Omniture For $1.8 Billion, Enters Online Ad Market
Online Media Daily, Laurie Sullivan - Tuesday, September 15, 2009
Adobe Systems reported Tuesday that it has entered into an agreement ...
- Eat Pizza, Stay Thin -- But Sacrifice Credibility
Metrics Insider, Pat LaPointe - Tuesday, September 15, 2009
Anyone who has studied the question of increasing spend in a recessi ...
- National Instruments Gets Its Jive On
Online Media Daily, Laurie Sullivan - Tuesday, September 15, 2009
National Instruments (NI), an electronics test-and-measurement company, will deploy later this we ...
- Web Analytics: Easy? Hard? Complex? It Depends
Metrics Insider, Judah Phillips - Tuesday, September 8, 2009
In the Web analytics industry, there has been an ongoing debate f ...
- Media Metrics: Let's Get This Party Started
Media Magazine, - Tuesday, July 14, 2009
Blogs, message boards, facebook, myspace, linkedin, youtube, twitter ... Look at a ...
- Visualizing Data
Metrics Insider, Jodi McDermott - Friday, September 4, 2009
Looking at your data is just as important as reading your dat ...
- The Three Rs Of Engagement
Online Spin, Cory Treffiletti - Wednesday, September 2, 2009
There is no standard for how you define engagement because engagement depen ...
- 'Any Idiot Can Optimize One Variable'
Metrics Insider, Kyle Johnson - Tuesday, September 1, 2009
That was how one former colleague expressed his frustration when a n ...
- Ford Ads Rev Rich Media Engine
Online Media Daily, Laurie Sullivan - Monday, August 31, 2009
Lotame released results from a Ford advertising campaign Monday. The year-long projec ...
- Five Ways To Measure Social Media
Metrics Insider, Jim Sterne - Friday, August 28, 2009
Ahhhhh -- social media. Addictive. Fun. Downright social! But how valuable ...
- UM Checking Twice, Using Double Verify To Track Campaigns
Online Media Daily, Gavin O'Malley - Wednesday, August 26, 2009
Interpublic's Universal McCann has tapped digital media-verification company DoubleVerify to better v ...
- Media Ratings Council's Approach Is Straightforward
Video Insider, Michael Kokernak - Wednesday, August 26, 2009
Announcements come and go in regards to companies trying to capture pa ...
- My Brand's Bigger Than Your Brand
Metrics Insider, Pat LaPointe - Tuesday, August 25, 2009
The appetite for brand valuation data is so strong that multiple respectab ...
- FLO TV, Rentrak Partner On Mobile Measurement
Online Media Daily, Mark Walsh - Thursday, August 20, 2009
A dearth of standard metrics is often cited as one of t ...
- Online Video Is Still Hot!
Metrics Insider, Josh Chasin - Wednesday, August 19, 2009
Back in the Paleolithic Era of the Internet -- the '90s ...
- Ad Crack: Gotta Get Your Fix Of CTR!
Online Spin, Cory Treffiletti - Wednesday, August 19, 2009
Have you ever been in this situation: You spend hours, days a ...
- How Much Is Our Behavior Worth?
Metrics Insider, Stephen DiMarco - Friday, August 14, 2009
Looking to add to your summertime reading list? I recommend the n ...
- 2010 Plan: Time to Expand Marketing's Role?
Metrics Insider, Pat LaPointe - Tuesday, August 11, 2009
2010 holds the promise to be a banner year for marketers. Custome ...