- Task Completion: Why It's The Most Important Metric
Online Media Daily, Jonathan Levitt - Tuesday, August 11, 2009
Three simple tips for measuring task completion on your website, and w ...
- Analytics As A Secret Weapon
Metrics Insider, Jodi McDermott - Friday, August 7, 2009
Competing on analytics sounds like a good thing, but is your organizati ...
- Set Top Box Research: A Call for More Open Dialogue
TV Board, Ed DeNicola - Friday, August 7, 2009
From a research perspective, digital set top box (STB) data is t ...
- Metrics Muddle: The Struggle For An Online GRP
Video Insider, Adam Kasper - Tuesday, August 4, 2009
OK, I know the issue I am about to tackle is ...
- Fulgoni: The Bottom Line Is Online Ads Work For Branding And Sales
Online Media Daily, Laurie Sullivan - Friday, July 31, 2009
Gian Fulgoni, chairman and co-founder of comScore, says advertisers and marketers ne ...
- Google's Data-Driven DNA
Online Media Daily, Laurie Sullivan - Sunday, August 2, 2009
Dig into the numbers and go beyond expectations to find the tru ...
- Seven Reasons to Switch Web Analytics Tools
Metrics Insider, Jim Sterne - Friday, July 31, 2009
Most organizations I speak with are on their third or fourth W ...
- Autobytel Opens Doors With Data
Online Media Daily, Laurie Sullivan - Thursday, July 30, 2009
Autobytel is developing advertising and marketing programs that will give automakers li ...
- Are Fat People Lazy?
Metrics Insider, Pat LaPointe - Tuesday, July 28, 2009
I had a professor in college whose lesson on measurement I wi ...
- All Along The Watchtower: An Ode To Agency Researchers
TV Board, Mitch Oscar - Tuesday, July 28, 2009
I'm sorry to hear about Steve Sternberg being departed from the Interpubl ...
- Socialism And The Measure Of Success
Online Media Daily, Laurie Sullivan - Friday, July 24, 2009
Advertisers and marketers need to rethink the measurements that represent meaningful transaction ...
- Our Awkward Relationship With Competition
Online Spin, Kendall Allen - Monday, July 27, 2009
Naturally, in the business world, competition is a fact of life. B ...
- Web Analytics Integration: Holy Grail Or White Whale?
Metrics Insider, Judah Phillips - Friday, July 24, 2009
A few years ago, when I spoke about "integrating Web analytics da ...
- Some Metrics to Consider
Email Insider, Ryan Deutsch - Thursday, July 23, 2009
Like many of you, my inbox is filled with the latest resear ...
- iPhone Fever Spreads Across The Globe
Online Media Daily, Mark Walsh - Thursday, July 23, 2009
The iPhone is increasingly going global, as shown by the latest month ...
- Report: Travel And Social Media Sites Fare Well In June
Online Media Daily, Gavin O'Malley - Tuesday, July 21, 2009
Summer travel, out-of-school students, and out-of-work workers were largely responsible for shapi ...
- Report: Facebook Beats Email in Content Sharing
Around the Net In Online Marketing, Ross Fadner - Tuesday, July 21, 2009
One metric for measuring the popularity of a social network is h ...
- Viva Los Internets!
Metrics Insider, Josh Chasin - Tuesday, July 21, 2009
As we're about to put our first wise Latina on the U. ...
- Do Social Media 'Experts' Overestimate Their Abilities?
Online Media Daily, Gavin O'Malley - Friday, July 17, 2009
Perhaps because it's still a relatively new field, interactive marketers seriously la ...
- Entertainment Tops Mobile Ad Spending Sectors
Online Media Daily, Mark Walsh - Thursday, July 16, 2009
When it comes to mobile ad spending, the entertainment sector led t ...
- Hulu Taps Into Audience Science
Online Media Daily, Gavin O'Malley - Wednesday, July 15, 2009
Exploring more lucrative ad models, Hulu has tapped AudienceScience -- the behavior ...
- Who's Bigger, Nielsen or ComScore?
Around the Net In Online Marketing, Ross Fadner - Wednesday, July 15, 2009
How much does size really matter when it comes to audience measuremen ...
- Does Relevance Really Matter?
Online Media Daily, Sacha Carton - Tuesday, July 14, 2009
The goal of any ad campaign should be to make money f ...
- Walking Naked Through Times Square
Metrics Insider, Pat LaPointe - Tuesday, July 14, 2009
I was sitting in a 2010 planning meeting recently listening to t ...
- Online Branding And The Definition Of Insanity
Online Spin, Joe Marchese - Tuesday, July 14, 2009
It has famously been said that to attempt the same thing ov ...
- It Takes A Village To Measure Social Applications
Metrics Insider, Jodi McDermott - Friday, July 10, 2009
Have you been lured in by "Texas Hold'em" or "Mafia Wars"? Th ...
- What do social, video, publishing and metrics have in common?
Online Media Daily, The Editor - Wednesday, July 8, 2009
Aside from all being topics that MediaPost publications such as Online Med ...
- Analytics Isn't Just For Marketers...
Metrics Insider, Judah Phillips - Tuesday, July 7, 2009
The practice of online analytics is most often discussed in the conte ...
- The Most-Watched Show On The Internet?
Video Insider, Tod Sacerdoti - Tuesday, July 7, 2009
A few weeks ago, when I was in New York, I h ...
- Running the Numbers: Centralized Vs. Decentralized Analytics
Metrics Insider, Jim Sterne - Thursday, July 2, 2009
Should you open the doors to the Web analytics tool, let everybo ...