- Driving In The Rear-View Mirror
Online Media Daily, Jaffer Ali - Wednesday, September 16, 2009
If you don't see that the online media ecosystem is in distres ...
- Adobe Buys Omniture For $1.8 Billion, Enters Online Ad Market
Online Media Daily, Laurie Sullivan - Tuesday, September 15, 2009
Adobe Systems reported Tuesday that it has entered into an agreement ...
- Eat Pizza, Stay Thin -- But Sacrifice Credibility
Metrics Insider, Pat LaPointe - Tuesday, September 15, 2009
Anyone who has studied the question of increasing spend in a recessi ...
- National Instruments Gets Its Jive On
Online Media Daily, Laurie Sullivan - Tuesday, September 15, 2009
National Instruments (NI), an electronics test-and-measurement company, will deploy later this we ...
- Web Analytics: Easy? Hard? Complex? It Depends
Metrics Insider, Judah Phillips - Tuesday, September 8, 2009
In the Web analytics industry, there has been an ongoing debate f ...
- Media Metrics: Let's Get This Party Started
Media Magazine, - Tuesday, July 14, 2009
Blogs, message boards, facebook, myspace, linkedin, youtube, twitter ... Look at a ...
- Visualizing Data
Metrics Insider, Jodi McDermott - Friday, September 4, 2009
Looking at your data is just as important as reading your dat ...
- The Three Rs Of Engagement
Online Spin, Cory Treffiletti - Wednesday, September 2, 2009
There is no standard for how you define engagement because engagement depen ...
- 'Any Idiot Can Optimize One Variable'
Metrics Insider, Kyle Johnson - Tuesday, September 1, 2009
That was how one former colleague expressed his frustration when a n ...
- Ford Ads Rev Rich Media Engine
Online Media Daily, Laurie Sullivan - Monday, August 31, 2009
Lotame released results from a Ford advertising campaign Monday. The year-long projec ...
- Five Ways To Measure Social Media
Metrics Insider, Jim Sterne - Friday, August 28, 2009
Ahhhhh -- social media. Addictive. Fun. Downright social! But how valuable ...
- UM Checking Twice, Using Double Verify To Track Campaigns
Online Media Daily, Gavin O'Malley - Wednesday, August 26, 2009
Interpublic's Universal McCann has tapped digital media-verification company DoubleVerify to better v ...
- Media Ratings Council's Approach Is Straightforward
Video Insider, Michael Kokernak - Wednesday, August 26, 2009
Announcements come and go in regards to companies trying to capture pa ...
- My Brand's Bigger Than Your Brand
Metrics Insider, Pat LaPointe - Tuesday, August 25, 2009
The appetite for brand valuation data is so strong that multiple respectab ...
- FLO TV, Rentrak Partner On Mobile Measurement
Online Media Daily, Mark Walsh - Thursday, August 20, 2009
A dearth of standard metrics is often cited as one of t ...
- Online Video Is Still Hot!
Metrics Insider, Josh Chasin - Wednesday, August 19, 2009
Back in the Paleolithic Era of the Internet -- the '90s ...
- Ad Crack: Gotta Get Your Fix Of CTR!
Online Spin, Cory Treffiletti - Wednesday, August 19, 2009
Have you ever been in this situation: You spend hours, days a ...
- How Much Is Our Behavior Worth?
Metrics Insider, Stephen DiMarco - Friday, August 14, 2009
Looking to add to your summertime reading list? I recommend the n ...
- 2010 Plan: Time to Expand Marketing's Role?
Metrics Insider, Pat LaPointe - Tuesday, August 11, 2009
2010 holds the promise to be a banner year for marketers. Custome ...
- Task Completion: Why It's The Most Important Metric
Online Media Daily, Jonathan Levitt - Tuesday, August 11, 2009
Three simple tips for measuring task completion on your website, and w ...
- Analytics As A Secret Weapon
Metrics Insider, Jodi McDermott - Friday, August 7, 2009
Competing on analytics sounds like a good thing, but is your organizati ...
- Set Top Box Research: A Call for More Open Dialogue
TV Board, Ed DeNicola - Friday, August 7, 2009
From a research perspective, digital set top box (STB) data is t ...
- Metrics Muddle: The Struggle For An Online GRP
Video Insider, Adam Kasper - Tuesday, August 4, 2009
OK, I know the issue I am about to tackle is ...
- Fulgoni: The Bottom Line Is Online Ads Work For Branding And Sales
Online Media Daily, Laurie Sullivan - Friday, July 31, 2009
Gian Fulgoni, chairman and co-founder of comScore, says advertisers and marketers ne ...
- Google's Data-Driven DNA
Online Media Daily, Laurie Sullivan - Sunday, August 2, 2009
Dig into the numbers and go beyond expectations to find the tru ...
- Seven Reasons to Switch Web Analytics Tools
Metrics Insider, Jim Sterne - Friday, July 31, 2009
Most organizations I speak with are on their third or fourth W ...
- Autobytel Opens Doors With Data
Online Media Daily, Laurie Sullivan - Thursday, July 30, 2009
Autobytel is developing advertising and marketing programs that will give automakers li ...
- Are Fat People Lazy?
Metrics Insider, Pat LaPointe - Tuesday, July 28, 2009
I had a professor in college whose lesson on measurement I wi ...
- All Along The Watchtower: An Ode To Agency Researchers
TV Board, Mitch Oscar - Tuesday, July 28, 2009
I'm sorry to hear about Steve Sternberg being departed from the Interpubl ...
- Socialism And The Measure Of Success
Online Media Daily, Laurie Sullivan - Friday, July 24, 2009
Advertisers and marketers need to rethink the measurements that represent meaningful transaction ...