- Socialism And The Measure Of Success
Online Media Daily, Laurie Sullivan - Friday, July 24, 2009
Advertisers and marketers need to rethink the measurements that represent meaningful transaction ...
- Our Awkward Relationship With Competition
Online Spin, Kendall Allen - Monday, July 27, 2009
Naturally, in the business world, competition is a fact of life. B ...
- Web Analytics Integration: Holy Grail Or White Whale?
Metrics Insider, Judah Phillips - Friday, July 24, 2009
A few years ago, when I spoke about "integrating Web analytics da ...
- Some Metrics to Consider
Email Insider, Ryan Deutsch - Thursday, July 23, 2009
Like many of you, my inbox is filled with the latest resear ...
- iPhone Fever Spreads Across The Globe
Online Media Daily, Mark Walsh - Thursday, July 23, 2009
The iPhone is increasingly going global, as shown by the latest month ...
- Report: Travel And Social Media Sites Fare Well In June
Online Media Daily, Gavin O'Malley - Tuesday, July 21, 2009
Summer travel, out-of-school students, and out-of-work workers were largely responsible for shapi ...
- Report: Facebook Beats Email in Content Sharing
Around the Net In Online Marketing, Ross Fadner - Tuesday, July 21, 2009
One metric for measuring the popularity of a social network is h ...
- Viva Los Internets!
Metrics Insider, Josh Chasin - Tuesday, July 21, 2009
As we're about to put our first wise Latina on the U. ...
- Do Social Media 'Experts' Overestimate Their Abilities?
Online Media Daily, Gavin O'Malley - Friday, July 17, 2009
Perhaps because it's still a relatively new field, interactive marketers seriously la ...
- Entertainment Tops Mobile Ad Spending Sectors
Online Media Daily, Mark Walsh - Thursday, July 16, 2009
When it comes to mobile ad spending, the entertainment sector led t ...
- Hulu Taps Into Audience Science
Online Media Daily, Gavin O'Malley - Wednesday, July 15, 2009
Exploring more lucrative ad models, Hulu has tapped AudienceScience -- the behavior ...
- Who's Bigger, Nielsen or ComScore?
Around the Net In Online Marketing, Ross Fadner - Wednesday, July 15, 2009
How much does size really matter when it comes to audience measuremen ...
- Does Relevance Really Matter?
Online Media Daily, Sacha Carton - Tuesday, July 14, 2009
The goal of any ad campaign should be to make money f ...
- Walking Naked Through Times Square
Metrics Insider, Pat LaPointe - Tuesday, July 14, 2009
I was sitting in a 2010 planning meeting recently listening to t ...
- Online Branding And The Definition Of Insanity
Online Spin, Joe Marchese - Tuesday, July 14, 2009
It has famously been said that to attempt the same thing ov ...
- It Takes A Village To Measure Social Applications
Metrics Insider, Jodi McDermott - Friday, July 10, 2009
Have you been lured in by "Texas Hold'em" or "Mafia Wars"? Th ...
- What do social, video, publishing and metrics have in common?
Online Media Daily, The Editor - Wednesday, July 8, 2009
Aside from all being topics that MediaPost publications such as Online Med ...
- Analytics Isn't Just For Marketers...
Metrics Insider, Judah Phillips - Tuesday, July 7, 2009
The practice of online analytics is most often discussed in the conte ...
- The Most-Watched Show On The Internet?
Video Insider, Tod Sacerdoti - Tuesday, July 7, 2009
A few weeks ago, when I was in New York, I h ...
- Running the Numbers: Centralized Vs. Decentralized Analytics
Metrics Insider, Jim Sterne - Thursday, July 2, 2009
Should you open the doors to the Web analytics tool, let everybo ...
- Twittering Away Time And Money
Metrics Insider, Pat LaPointe - Tuesday, June 30, 2009
One of the most common questions I'm getting these days is "h ...
- The Internet Vs. Al Ries
Metrics Insider, Stephen DiMarco - Friday, June 26, 2009
In a trade publication last month, marketing guru Al Ries proudly declar ...
- What You Missed Me Saying If You Didn't Get To OMMA Metrics...
Metrics Insider, Josh Chasin - Tuesday, June 23, 2009
Since I began contributing to the Online Metrics Insider in September ...
- 9 Reasons Web Sites Have High Bounce Rates
Around the Net in Search Marketing, Laurie Sullivan - Monday, June 22, 2009
High bounce rates can slow success, as metrics move to include mo ...
- The Ultimate Payback On 'Enterprise' Marketing
Metrics Insider, Pat LaPointe - Friday, June 19, 2009
I recently saw a terrific presentation by Steve Smith, CMO of Enterpri ...
- Samsung Instinct Hits No. 1, Sort Of
MoBlog, Mark Walsh - Thursday, June 18, 2009
While the iPhone 3G S set to hit stores Friday, the long-await ...
- In-Game Ads In The Ad Game
Online Media Daily, Laurie Sullivan - Tuesday, June 16, 2009
Would you like an ad with that online video game? While ...
- The Ugly Truth And Terror Of Data Corrections
Online Spin, Kendall Allen - Monday, June 15, 2009
This past weekend, I hung out on Long Island with a f ...
- It's Raining, It's Pouring, But No One Was Snoring
Metrics Insider, Jodi McDermott - Friday, June 12, 2009
Between the pouring rain and bolts of lightning, MediaPost held its fir ...
- Tobaccowala: Avoid 'Data Diarrhea'
Online Media Daily, Mark Walsh - Tuesday, June 9, 2009
Warning of the perils of "data diarrhea" and "data distraction," Denuo C ...