- Bullish On Mobile
Metrics Insider, Josh Chasin - Tuesday, March 17, 2009
I've been thinking a lot about cell phones lately. I was t ...
- The Single Point of Truth
Metrics Insider, Chen Wang - Friday, March 13, 2009
As someone working in analytics, I always get very excited in learni ...
- Who's On Moody's Bottom Rung? Radio And Newspapers
MediaDailyNews, Erik Sass - Wednesday, March 11, 2009
Moody's Investors Services has introduced a new feature, "The Bottom Rung"--which lis ...
- How Do You Know If It's Time To Spend MORE?
Metrics Insider, Pat LaPointe - Tuesday, March 10, 2009
In times like these, budgeting and resource allocation decisions tend to g ...
- Skittles' Kool-Aid Overdose
Metrics Insider, Jim Sterne - Friday, March 6, 2009
When Skittles turned its brand over to the great unwashed masses ...
- Does Online Metrics Need A Stimulus Package?
Metrics Insider, Josh Chasin - Tuesday, March 3, 2009
Most of us remember the state of the Internet economy after t ...
- Powerball Vs. Moneyball Marketing
Metrics Insider, Stephen DiMarco - Friday, February 27, 2009
February marks the slow transition from pro football to Major League Basebal ...
- IAB Announces Click Measurement Guidelines
Online Media Daily, Tanya Gazdik - Friday, February 27, 2009
The Interactive Advertising Bureau is inviting public comment on its newly issu ...
- Better Ways To Do More With Less
Metrics Insider, Pat LaPointe - Tuesday, February 24, 2009
Crawling around inside a few dozen large marketing and finance organizations the ...
- I'm Sold On Engagement
Online Spin, Joe Marchese - Tuesday, February 24, 2009
I am sold on engagement. No, I am not talking about t ...
- The Click Is Not The Right Metric For Many Advertisers
Around the Net In Online Marketing, Ross Fadner - Monday, February 23, 2009
It's great that the Web is an interactive medium where everything c ...
- Fool's Gold
Media Magazine, Wayne Friedman - Monday, February 2, 2009
Are those big tv entertainment awards shows with ho-hum ratings still wor ...
- Testing, Testing, Can You Hear Me?
Metrics Insider, Jodi McDermott - Friday, February 20, 2009
If you're in an organization with an online presence, the topic ...
- April Looms: Tax Sites Get More Clicks
Online Media Daily, Gavin O'Malley - Thursday, February 19, 2009
As January marked the beginning of tax season, the tax category l ...
- Job Search, Coupons, Politics and Classifieds Led Digital Site Growth in 2008
Research Brief, Jack Loechner - Friday, February 20, 2009
According to the comScore 2008 Digital Year in Review Report, the j ...
- PointRoll Unveils AdControl Tool
Online Media Daily, - Thursday, February 19, 2009
Gannett Co.'s PointRoll today is expected to release a new dynamic ...
- Social Media Monitoring And Measurement
Metrics Insider, Srishti Gupta - Wednesday, February 18, 2009
Social media is a complex space and many companies are just getti ...
- Analytics Needs IT!
Metrics Insider, Judah Phillips - Friday, February 13, 2009
The classic problem of "marketing versus IT" is real. Based on wh ...
- Think Ahead While Cutting Back
Metrics Insider, Pat LaPointe - Tuesday, February 10, 2009
Setting aside for the moment the fact that no company can succe ...
- Your Star is About to Shine
Metrics Insider, Jim Sterne - Friday, February 6, 2009
If you can look at a commercial enterprise and suggest a logica ...
- Thrilling Real-Life Tales From the Trenches: Panel Data Vs. Server Data
Metrics Insider, Josh Chasin - Tuesday, February 3, 2009
In a comment on my last contribution to this column, one read ...
- Why Did The Multichannel Marketer Cross The Road?
Metrics Insider, Akin Arikan - Friday, January 30, 2009
As organizations cut their budgets and look to justify the ROI ...
- Death Of The Influentials?
Metrics Insider, Pat LaPointe - Tuesday, January 27, 2009
In the flat world of Web communication networks, is the old marketi ...
- The Metrics Of Social Bookmarking
Metrics Insider, Jodi McDermott - Friday, January 23, 2009
For the Web analyst, measuring the impact of social bookmarking can ...
- Calling ALL Internet Users
Metrics Insider, Josh Chasin - Tuesday, January 20, 2009
I grew up in the field of audience measurement. I was worki ...
- GoFish Morphs Into Betawave
Online Media Daily, Tanya Gazdik - Monday, January 19, 2009
An announcement that GoFish Corp. is changing its name to Betawave ...
- Twitter: Matters Not?
Feedback Loop, - Friday, January 16, 2009
The content of your article is interesting enough, in a (very!!) nic ...
- Twitter: Game-Changer?
Feedback Loop, - Friday, January 16, 2009
Twitter is rapidly becoming our primary source of highly targeted leads. T ...
- Organizing A Marketing Analysis Team
Metrics Insider, Jim Sterne - Friday, January 16, 2009
All marketers are looking for ways to raise revenue and lower cos ...
- ComScore: Google, Platform-A December Winners
Online Media Daily, - Friday, January 16, 2009
Google sites continued to lead in December with 149 million visitors, follow ...