- Perez Hilton Would Be Proud Of The Passion
Metrics Insider, Jodi McDermott - Friday, April 17, 2009
My post last month on unique visitors caused quite the uproar ...
- Does Content Matter?
Metrics Insider, Josh Chasin - Wednesday, April 15, 2009
Remember back in the Paleolithic era of the Internet, when people sa ...
- Quantcast Shifts Focus Of Audience Measurement From Users To Brands
Online Media Daily, Joe Mandese - Tuesday, April 14, 2009
At a time when the online advertising world seems to be shifti ...
- Performance Ad Metrics Slowly Shifting
Online Media Daily, Laurie Sullivan - Monday, April 13, 2009
Ad metrics are changing. Conversions and order size will replace clicks a ...
- Different Strokes For Different Folks
Metrics Insider, Jim Sterne - Friday, April 10, 2009
We now know more than we can understand. We know more th ...
- CLEARLY Mark Cuban argues for HD
Media Magazine, Staff Writers - Monday, March 2, 2009
Few people placed bigger, earlier bets on the future of high-definition th ...
- Why Web Analytics Tools Fail
Metrics Insider, Judah Phillips - Thursday, April 9, 2009
In 2009, Web analytics managers have a multitude of different tools ...
- Internet Ad Revenues Cheat Sheet
Research Brief, Jack Loechner - Monday, April 6, 2009
Though it has been reviewed and editorialized, here are a few select ...
- Mauled By Models
Metrics Insider, Pat LaPointe - Friday, April 3, 2009
True story. A VP marketing at a global consumer financial services compa ...
- Winning The Game: How To Become A Moneyball Marketer
Metrics Insider, Stephen DiMarco - Friday, March 27, 2009
In his book, "Moneyball: The Art of Winning an Unfair Game," Micha ...
- ABC Selects VoloMedia To Measure Podcasts
Online Media Daily, - Thursday, March 26, 2009
ABC News announced Thursday that ad insertion and audience measurement for i ...
- It's All Relative
Metrics Insider, Pat LaPointe - Tuesday, March 24, 2009
Most new marketing initiatives fail to achieve anything close to their business-ca ...
- Unique Visitors Come In Two Shapes And Sizes
Metrics Insider, Jodi McDermott - Friday, March 20, 2009
Unique visitors come in two shapes and sizes -- the Web Analyti ...
- Bullish On Mobile
Metrics Insider, Josh Chasin - Tuesday, March 17, 2009
I've been thinking a lot about cell phones lately. I was t ...
- The Single Point of Truth
Metrics Insider, Chen Wang - Friday, March 13, 2009
As someone working in analytics, I always get very excited in learni ...
- Who's On Moody's Bottom Rung? Radio And Newspapers
MediaDailyNews, Erik Sass - Wednesday, March 11, 2009
Moody's Investors Services has introduced a new feature, "The Bottom Rung"--which lis ...
- How Do You Know If It's Time To Spend MORE?
Metrics Insider, Pat LaPointe - Tuesday, March 10, 2009
In times like these, budgeting and resource allocation decisions tend to g ...
- Skittles' Kool-Aid Overdose
Metrics Insider, Jim Sterne - Friday, March 6, 2009
When Skittles turned its brand over to the great unwashed masses ...
- Does Online Metrics Need A Stimulus Package?
Metrics Insider, Josh Chasin - Tuesday, March 3, 2009
Most of us remember the state of the Internet economy after t ...
- Powerball Vs. Moneyball Marketing
Metrics Insider, Stephen DiMarco - Friday, February 27, 2009
February marks the slow transition from pro football to Major League Basebal ...
- IAB Announces Click Measurement Guidelines
Online Media Daily, Tanya Gazdik - Friday, February 27, 2009
The Interactive Advertising Bureau is inviting public comment on its newly issu ...
- Better Ways To Do More With Less
Metrics Insider, Pat LaPointe - Tuesday, February 24, 2009
Crawling around inside a few dozen large marketing and finance organizations the ...
- I'm Sold On Engagement
Online Spin, Joe Marchese - Tuesday, February 24, 2009
I am sold on engagement. No, I am not talking about t ...
- The Click Is Not The Right Metric For Many Advertisers
Around the Net In Online Marketing, Ross Fadner - Monday, February 23, 2009
It's great that the Web is an interactive medium where everything c ...
- Fool's Gold
Media Magazine, Wayne Friedman - Monday, February 2, 2009
Are those big tv entertainment awards shows with ho-hum ratings still wor ...
- Testing, Testing, Can You Hear Me?
Metrics Insider, Jodi McDermott - Friday, February 20, 2009
If you're in an organization with an online presence, the topic ...
- April Looms: Tax Sites Get More Clicks
Online Media Daily, Gavin O'Malley - Thursday, February 19, 2009
As January marked the beginning of tax season, the tax category l ...
- Job Search, Coupons, Politics and Classifieds Led Digital Site Growth in 2008
Research Brief, Jack Loechner - Friday, February 20, 2009
According to the comScore 2008 Digital Year in Review Report, the j ...
- PointRoll Unveils AdControl Tool
Online Media Daily, - Thursday, February 19, 2009
Gannett Co.'s PointRoll today is expected to release a new dynamic ...
- Social Media Monitoring And Measurement
Metrics Insider, Srishti Gupta - Wednesday, February 18, 2009
Social media is a complex space and many companies are just getti ...