- Analytics Needs IT!
Metrics Insider, Judah Phillips - Friday, February 13, 2009
The classic problem of "marketing versus IT" is real. Based on wh ...
- Think Ahead While Cutting Back
Metrics Insider, Pat LaPointe - Tuesday, February 10, 2009
Setting aside for the moment the fact that no company can succe ...
- Your Star is About to Shine
Metrics Insider, Jim Sterne - Friday, February 6, 2009
If you can look at a commercial enterprise and suggest a logica ...
- Thrilling Real-Life Tales From the Trenches: Panel Data Vs. Server Data
Metrics Insider, Josh Chasin - Tuesday, February 3, 2009
In a comment on my last contribution to this column, one read ...
- Why Did The Multichannel Marketer Cross The Road?
Metrics Insider, Akin Arikan - Friday, January 30, 2009
As organizations cut their budgets and look to justify the ROI ...
- Death Of The Influentials?
Metrics Insider, Pat LaPointe - Tuesday, January 27, 2009
In the flat world of Web communication networks, is the old marketi ...
- The Metrics Of Social Bookmarking
Metrics Insider, Jodi McDermott - Friday, January 23, 2009
For the Web analyst, measuring the impact of social bookmarking can ...
- Calling ALL Internet Users
Metrics Insider, Josh Chasin - Tuesday, January 20, 2009
I grew up in the field of audience measurement. I was worki ...
- GoFish Morphs Into Betawave
Online Media Daily, Tanya Gazdik - Monday, January 19, 2009
An announcement that GoFish Corp. is changing its name to Betawave ...
- Twitter: Matters Not?
Feedback Loop, - Friday, January 16, 2009
The content of your article is interesting enough, in a (very!!) nic ...
- Twitter: Game-Changer?
Feedback Loop, - Friday, January 16, 2009
Twitter is rapidly becoming our primary source of highly targeted leads. T ...
- Organizing A Marketing Analysis Team
Metrics Insider, Jim Sterne - Friday, January 16, 2009
All marketers are looking for ways to raise revenue and lower cos ...
- ComScore: Google, Platform-A December Winners
Online Media Daily, - Friday, January 16, 2009
Google sites continued to lead in December with 149 million visitors, follow ...
- Twitter Metrics
Metrics Insider, David L. Smith - Tuesday, January 13, 2009
When I first heard of Twitter, I thought about it much li ...
- Media Needs New Metrics, Sounder Valuations For Growth
On Media, Diane Mermigas - Monday, January 12, 2009
The thorny issues of resetting asset values and reinventing media economics ...
- So You Want A Job In Web Analytics?
Metrics Insider, Judah Phillips - Friday, January 9, 2009
Web analytics is not an easy field to enter, especially in tou ...
- 2009: Measuring Up
Metrics Insider, Josh Chasin - Tuesday, January 6, 2009
If, like me, you get a dozen or so MediaPost columns ...
- Internet Tops Newspapers As News Source
Online Media Daily, Erik Sass - Wednesday, December 31, 2008
The Internet is now the most popular source of news after T ...
- Internet Tops Newspapers As News Source, Still Lags TV
MediaDailyNews, Erik Sass - Monday, December 29, 2008
The Internet is now the most popular source of news after T ...
- Green vs. Green: Homeowners Worry About Costs of Eco-Makeovers
MediaDailyNews, Erik Sass - Monday, December 29, 2008
The cost of environmentally friendly home makeovers was the top concern ...
- Converter Boxes Won't Help TV Stations Keep All Viewers
Around the Net In Media, Joan Voight - Monday, December 29, 2008
The FCC says a small percentage of television viewers who hook ...
- Media 100 - No. 80 Nate Silver: What are the Odds?
Media Magazine, Diane Mermigas - Tuesday, December 2, 2008
Nate Silver, self-described data-miner and numbers geek, has beat the odds ...
- Podcasting Killed the Satellite Star
Metrics Insider, David L. Smith - Tuesday, December 23, 2008
When satellite radio was approved (spectrum allocated in 1992 and XM a ...
- comScore Chair: Metrics Woefully Misleading
Online Media Daily, - Tuesday, December 23, 2008
The metrics that many advertisers and publishers rely on to measure t ...
- NeoEdge Takes On comScore
Online Media Daily, Laurie Sullivan - Monday, December 22, 2008
NeoEdge Networks will announce today a service to collect survey data ...
- YuMe Drops In ComScore Rankings
Online Media Daily, Mark Walsh - Monday, December 22, 2008
Online video network YuMe saw a steep decline in its ranking ...
- Holiday Wrap-Up
Metrics Insider, Jodi McDermott - Friday, December 19, 2008
This year has been a roller coaster for those of us ...
- Consumers Flock To Coupon Sites Amid Recession
Online Media Daily, Mark Walsh - Tuesday, December 16, 2008
Underscoring the recession-fueled search for good buys, coupon sites ranked as t ...
- On Measurement Standards
Metrics Insider, Josh Chasin - Tuesday, December 16, 2008
At the Interactive Advertising Bureau's Audience Measurement Leadership Forum this past Monda ...
- Fools Rush In -- In Search of Magic ROI
Metrics Insider, Pat LaPointe - Friday, December 12, 2008
If the current economy is encouraging you to think about shifting resourc ...