- Web Analytics -- From The Top
Metrics Insider, Jim Sterne - Friday, November 21, 2008
The single most frequently asked question I get about Web analytics i ...
- ComScore Weighs In On View-Through Proof
Metrics Insider, David L. Smith - Tuesday, November 18, 2008
ComScore announced Monday some new proof on the efficacy of view-through ...
- The Lens On Measurement: Fish-eyed Or Wide?
Online Spin, Kendall Allen - Monday, November 17, 2008
The current economic climate has heightened the tension within any conversation ...
- When Marketing Drags Down Earnings: A Case Study In Failed Expectation Management
Metrics Insider, Pat LaPointe - Friday, November 14, 2008
It can't feel good to be the head of marketing at ...
- Online Broadcast Media Drilldown
Research Brief, Jack Loechner - Friday, November 14, 2008
A deeper look at top advertisers in the Online TV and Rad ...
- Putting Engagement To Work
Metrics Insider, Josh Chasin - Tuesday, November 11, 2008
At the AAAA Media Conference in 2005, P&G's Chief Marketing Officer J ...
- Viewing And Tuning? Not As Problematic As Some Might Suggest
TV Board, Frank S. Foster - Monday, November 10, 2008
The lesson is clear: good tuning data be damned, it is real ...
- Is User Path Analysis The Right Path?
Publishing Insider, Srishti Gupta - Thursday, November 6, 2008
How many times have you heard the term "User Path Analysis" bei ...
- MTV Taps Quantcast For Audience Tracking
Online Media Daily, - Tuesday, November 4, 2008
Web ratings startup Quantcast formally announced Tuesday that MTV Networks has sign ...
- Time For A Single-Pixel Solution?
Metrics Insider, David L. Smith - Tuesday, November 4, 2008
Last Friday, Jim Stern wrote in this blog about the difficulty ...
- ComScore Offers Extended Web Measurement
Around the Net In Online Marketing, Staff Writers - Friday, October 31, 2008
Measuring firm comScore wants to make it easier for publishers to tra ...
- Why Marketing Maligns Measurement
Metrics Insider, Jim Sterne - Friday, October 31, 2008
Kim Johnston, vice president of global sales and marketing operations at Symant ...
- Integrators Needed To Cross The Digital Divide
MediaDailyNews, Bob Rose - Tuesday, October 28, 2008
If John Wanamaker were alive today he might well say: "What t ...
- What's A Panel?
Metrics Insider, Josh Chasin - Tuesday, October 28, 2008
In many of my contributions to this column, I've written about t ...
- Networks Seek New Ways To Measure Audience
Around the Net In Media, Joan Voight - Monday, October 27, 2008
...
- Public Might Cut Out Cable TV, Landlines
Around the Net In Media, Joan Voight - Monday, October 27, 2008
If you could only keep your TV, your phone or your onli ...
- Nielsen Competes Online Meter Audit, Steps Up Ratings Accreditation Race With comScore
Online Media Daily, Joe Mandese - Friday, October 24, 2008
Nielsen Online Thursday claimed a small victory in its race against comSco ...
- CPA: Trend Or Permanent Move?
Metrics Insider, David L. Smith - Tuesday, October 21, 2008
There is, once again, an increase in the market of CPA deal ...
- Nielsen: Male Gamers Are Regular Guys
Online Media Daily, - Tuesday, October 21, 2008
Core male gamers have lives outside of playing video games, with ...
- Online Ad Price Decline Drives Need for Accountability and Measurability
Research Brief, Jack Loechner - Tuesday, October 21, 2008
According to the PubMatic AdPrice Index for Q3 2008, online ad pric ...
- Wall Street And The Web Analyst
Metrics Insider, Jodi McDermott - Friday, October 17, 2008
The ups and downs of the market this past week have broug ...
- AOL's Entertainment Channels See September Uptick
Online Media Daily, - Thursday, October 16, 2008
AOL's entertainment channels performed particularly well in September, according to new da ...
- Google TV Ads Goes Direct, Literally: Integrates With Major Madison Avenue DR System
MediaDailyNews, Joe Mandese - Thursday, October 16, 2008
In a move that will embed its new TV ad buying syst ...
- Panel-Centric Hybrids
Metrics Insider, Josh Chasin - Wednesday, October 15, 2008
The Google Ad Planner was announced with much fanfare at the Advertisi ...
- Which Metrics Apply When The Fox Eats The Henhouse?
Metrics Insider, Pat LaPointe - Friday, October 10, 2008
The formal announcement of WPP's acquisition of TNS has me wondering, w ...
- Nielsen Launches Controversial 'Convergence' Panel, Tracks Both TV, Internet Usage
MediaDailyNews, Joe Mandese - Thursday, October 9, 2008
Following months of research, development and testing, Nielsen Co. Wednesday officially launch ...
- Web Video GRPs: Not All Are Equal
Metrics Insider, David L. Smith - Wednesday, October 8, 2008
In the world of GRPs. comparability is key. GRPs have several function ...
- Challenges In Mobile Analytics
Metrics Insider, Judah Phillips - Friday, October 3, 2008
Mobile analytics is a hot topic for companies seeking to innovate ...
- ComScore: 'The Internet Company Everyone Loves To Hate'
Around the Net In Online Marketing, Ross Fadner - Monday, September 29, 2008
Fortune's Jesse Hempel calls measurement firm ComScore "the Internet company everyone lov ...
- Hunting The Wild Web Analyst: Rent, Buy Or Build?
Metrics Insider, Jim Sterne - Monday, September 29, 2008
If you're looking to hire a Web analyst in the next f ...