Knocking Google off its perch, Hitwise says Facebook is now the most popular site in the U.S. Specifically, the social net surpassed Google in terms of overall traffic for the week ending March
13. In other words, Facebook commanded 7.07% for all U.S. web traffic that week, while Google was responsible for a laughable 7.03%.
Over the past year, Facebook's growth has been
remarkable. Traffic to the site increased 185% compared to the same week last year. During the same period, visits to Google increased just 9%. "In early 2008," notes DigitalBeat, "there were reports
of Facebook's traffic plateauing, but now it doesn't seem like the site needs to worry about that too much." The blog attributes Facebook's great gains to, of all things, casual games. For the record,
comscore still ranks Google ahead of Facebook.
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