MediaPost Publications - Tag: metrics

Tag results for "metrics"

Newsflash: Biz Media Again Fooled By Bogus Research
Metrics Insider, Pat LaPointe - Tuesday, May 11, 2010
I continue to see a number of highly intelligent business editors coveri ...
Campaign Attribution Isn't A Zero-Sum Game
Metrics Insider, Stephen DiMarco - Tuesday, May 4, 2010
Let's face it, we all want due credit for our work. That ...
The Pace Of Marketing Automation In 2010
Email Insider, editor , David Baker - Monday, May 3, 2010
With the emergence of socially engineered experiences and connectivity, the world ...
CBS Outdoor 'Eyes' New TAB Metric
MediaDailyNews, Erik Sass - Friday, April 30, 2010
CBS Outdoor is the first major outdoor advertising company to integrate t ...
'There Is No Need To Suck This Much'
Performance Marketing Insider, Rob Griffin - Monday, May 3, 2010
With its comparative maturity and quickly evolving landscape, search poses a uniq ...
Is 'Reliable Web Measurement' An Oxymoron?
Metrics Insider, Peter Black - Friday, April 30, 2010
Within the past few months there have been two independent developments th ...
Study: Ad Networks Generate Less Than A Quarter Of Impressions
Online Media Daily, Mark Walsh - Wednesday, April 28, 2010
The backlash of large Web publishers against ad networks in the la ...
Ooyala Puts YouTube at Publisher's Command
VidBlog, Steve Smith - Wednesday, April 28, 2010
For many small and medium publishers video has become in 2010 wh ...
Measurement's Exponential Curve
Metrics Insider, Pat LaPointe - Tuesday, April 27, 2010
I attended the Global Retail Marketing Association's annual leadership conference recently a ...
Opening Brand Windows
Metrics Insider, Greg Rogers - Friday, April 23, 2010
There are two trends in online marketing that are driving the noti ...
GRPs For Digital Marketers
Metrics Insider, Josh Chasin - Wednesday, April 21, 2010
Every couple of months, I turn a corner and find myself sma ...
Mobile Social Activity On the Rise
The Social Graf, Erik Sass - Wednesday, April 21, 2010
This week brought another study showing the steady increase in consumers usi ...
Memo From The CFO: The Best Response
Metrics Insider, Pat LaPointe - Tuesday, April 13, 2010
Two weeks ago I posted a disguised version of an actual ema ...
Measuring Creative Impact
Online Spin, Joe Marchese - Tuesday, April 13, 2010
In the evolving digital advertising model, the effectiveness of "brand" creative wi ...
Google Releases Plan For Display Ad Measurement Tools
Online Media Daily, - Monday, April 12, 2010
Google Product Management Director Ari Paparo writes in a blog post
Much Ado About Set Top Boxes
TV Board, Pat Liguori - Monday, April 12, 2010
In the world of audience research, the Set Top Box (STB) ...
Four Times Zero Is Still Zero
Metrics Insider, Gian Fulgoni - Friday, April 9, 2010
I recently moderated a panel at OMMA Global San Francisco titled "Wi ...
Leveraging The Single Point Of Truth In Integrated Media Campaigns
Online Media Daily, Douglas Brooks - Wednesday, April 7, 2010
As little as three years ago, digital media marketing was an experime ...
Defining Engagement Ain't That Hard
Online Spin, Cory Treffiletti - Wednesday, April 7, 2010
I don't get it. Why is it so difficult for everyone ...
Three Nuggets From The Omniture Summit 2010
Metrics Insider, Stephen DiMarco - Tuesday, April 6, 2010
Because it's still relatively new compared to other measurement practices within companie ...
How To Ensure Your Online Strategy Is A Metrics Success
Metrics Insider, Christopher Peer - Friday, April 2, 2010
You've researched and implemented all the latest SEO best practices. Your graphi ...
Memo From CFO: Ad Metrics Not Good Enough
Metrics Insider, Pat LaPointe - Tuesday, March 30, 2010
Following is a sanitized version of an actual email from a C ...
I-COM Debrief
Metrics Insider, Josh Chasin - Wednesday, March 24, 2010
Last week I had the good fortune of attending the I-COM Glob ...
Building or Buying The Right Media Mix Model? I Say Build For Now
Online Spin, Cory Treffiletti - Wednesday, March 24, 2010
Our business is maturing pretty rapidly, but one of the biggest issu ...
Facebook Starts Weekly Email Reports For Page Administrators
Online Media Daily, Mark Walsh - Thursday, March 18, 2010
Facebook has quietly begun sending weekly email reports to Facebook Page administrato ...
Gomez Names Top-Performing Sites In 2009
Online Media Daily, Mark Walsh - Tuesday, March 16, 2010
One of the key goals of the FCC's newly released national broadba ...
Hitwise: Facebook Finally Tops Google
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, March 16, 2010
Knocking Google off its perch, Hitwise says Facebook is now the mo ...
What 300 Years Of Science Teach Us About WOM Metrics
Metrics Insider, Pat LaPointe - Tuesday, March 16, 2010
In the early 18th century, scientists were fascinated with questions about t ...
Hitwise: Facebook Hits No. 1 In U.S.
Online Media Daily, - Monday, March 15, 2010
Facebook for the first time has edged past Google to become t ...
Should You Worry About Search Query Declines?
Performance Marketing Insider, Janel (Landis) Laravie - Friday, March 12, 2010
ComScore just released its February U.S search engine rankings, which show ...