- Facebook Turns to Long-Term Engagement
Around the Net In Online Marketing, Ross Fadner - Wednesday, August 13, 2008
Facebook last week switched its metric for measuring engagement on its applicatio ...
- ComScore Creates New Measures For Ad Networks
Online Media Daily, - Wednesday, August 13, 2008
ComScore said Tuesday that it will begin providing two sets of measur ...
- How Are You Using Media Research?
Metrics Insider, David L. Smith - Tuesday, August 12, 2008
With the introduction of more and more new information sets characterized ...
- Nielsen's DaVinci Code?
Feedback Loop, - Friday, August 8, 2008
As an academic, I find many of these discussions [of TV metric ...
- How Do I Measure Thee? Let Me Count the Ways
Metrics Insider, Jim Sterne - Friday, August 8, 2008
One of the things that daunts many online marketers, most marketers n ...
- How Advertising Works
Metrics Insider, Josh Chasin - Tuesday, August 5, 2008
I've been in a lot of conversations and meetings recently where t ...
- Let's Use Web Analytics Data For Targeting
Metrics Insider, Judah Phillips - Friday, August 1, 2008
Targeting refers to the process of delivering content or ads to segmen ...
- Accredit This Column
Metrics Insider, Josh Chasin - Tuesday, July 29, 2008
Here in the digital space, we tend to be of two min ...
- Keeping Up With The Technology Measurement Bullet Train
Metrics Insider, Jodi McDermott - Friday, July 25, 2008
Tuesday's article about third-party auditors and standards triggered some healthy discussion ...
- The ROI Of Nouveau Baseball Parks And Audience Engagement
Publishing Insider, Kevin Mannion - Thursday, July 24, 2008
Yankee Stadium last week hosted the All-Star game because this year wi ...
- ComScore: Travel, Gaming Sites Gain In June
Online Media Daily, - Wednesday, July 23, 2008
Summer usually means a slowdown in online activity and this June w ...
- Metrics Standards: Who's In Charge -- And Watching The Store?
Metrics Insider, David L. Smith - Tuesday, July 22, 2008
I got a call from a company that I am advising th ...
- 5 Immutable Laws Of Marketing Measurement
Metrics Insider, Pat LaPointe - Friday, July 18, 2008
It's gratifying to see the increasing popularity of marketing measurement. You c ...
- Pheedo Debuts New Dashboard
Online Media Daily, - Thursday, July 17, 2008
Via its new FeedPowered Analytics Dashboard, Pheedo can now measure news fe ...
- Heard It Through The Grapevine
Metrics Insider, Josh Chasin - Tuesday, July 15, 2008
So this guy I know told me that he heard from ...
- Web Analytics Firms Shift Focus To Pricing, Flexibility
Online Media Daily, Mark Walsh - Tuesday, July 15, 2008
With more than two-thirds of companies satisfied with their Web analytics provider ...
- All Measurement Is Personal
Metrics Insider, Jim Sterne - Friday, July 11, 2008
My job is to help companies understand and strategize around the u ...
- The Main Stream
Metrics Insider, Josh Chasin - Tuesday, July 8, 2008
One school of thought suggests that it is short-form video that wi ...
- Spike TV Signs Podcast Deal With Wizzard Media
Online Media Daily, - Monday, July 7, 2008
Spike TV will use podcasting network Wizzard Media's LibsynPRO 2.0 service ...
- Performance, Performance, Performance
Metrics Insider, Judah Phillips - Wednesday, July 2, 2008
Reach and frequency and the core concepts of traditional media planning a ...
- Google Ad Planner Creates Significant Buzz
Metrics Insider, David L. Smith - Tuesday, July 1, 2008
The Google Ad Planner announcement last week, timed to the annual A ...
- Internet Broadcasting Offers Polling Tool
Online Media Daily, - Tuesday, July 1, 2008
Internet Broadcasting, known for developing Web sites for TV stations, is launchi ...
- Filtrbox: The Latest Reputation Management Tool
Online Media Daily, Tameka Kee - Tuesday, July 1, 2008
Filtrbox joins Trackur, Snydey Web and Google Trends as the latest entra ...
- Social Media Measurement Round 2: It's About Listening
Metrics Insider, Jodi McDermott - Friday, June 27, 2008
This week I moderated a panel at OMMA Social that focused ...
- Exposure Or Engagement? What Passes For Engagement Measure More Often Propaganda Than Research
TV Board, Frank S. Foster - Friday, June 27, 2008
"What do you think of engagement metrics?" asked the advertiser. Ah . ...
- NBC Digital To Release Show-Specific Data
Online Media Daily, - Thursday, June 26, 2008
NBC Digital Entertainment on Wednesday said it plans to release NBC.com's show-specif ...
- Segmentation Drives Need For New Adify Forecasting Module
Online Media Daily, Gavin O'Malley - Wednesday, June 25, 2008
Vertical ad network management company Adify today is expected to launch ...
- Nielsen's Fusion Initiative
Metrics Insider, David L. Smith - Tuesday, June 24, 2008
If you are not a reader of Erwin Ephron's Ephron On Med ...
- Google To Unveil AdPlanner, Latest Push Into Media Planning, Research
Online Media Daily, Tameka Kee, Joe Mandese - Tuesday, June 24, 2008
Google today is expected to unveil a new media planning tool th ...
- Quantcast Bows Hybrid Traffic Measurement Tool
Around the Net In Online Marketing, Ross Fadner - Monday, June 23, 2008
Web publishers have complained for years about the inaccurate representation of the ...