- Valuation And Evaluation
Metrics Insider, Josh Chasin - Tuesday, September 16, 2008
An interesting column in the August issue of Media magazine by Mediavest ...
- Social Media - Maybe I Just Don't 'Get It'
Metrics Insider, Pat LaPointe - Friday, September 12, 2008
I recently saw an article in an e-newsletter I get where thr ...
- Google, Fox Interactive Rank Highest In Video Views
Online Media Daily, - Thursday, September 11, 2008
In July, U.S. consumers viewed over 11.4 billion videos for a tot ...
- Sarah Palin: Chevy Camaro or Edsel?
Metrics Insider, David L. Smith - Tuesday, September 9, 2008
The lead article in this week's Ad Age was "GOP gets i ...
- Nielsen Tool Combines Mobile, Lifestyle Data
Online Media Daily, - Monday, September 8, 2008
The Nielsen Company has introduced a new audience-tracking tool combining its mobi ...
- The Metrics Maze - Am I Lost?
Metrics Insider, Srishti Gupta - Friday, September 5, 2008
If you don't aim at anything, chances are, you will hit nothin ...
- Google's Chrome A Data Goldmine
Around the Net In Online Marketing, Ross Fadner - Thursday, September 4, 2008
...
- Former Havas Exec TS Kelly Named Quantcast VP
Online Media Daily, - Thursday, September 4, 2008
T.S. Kelly has joined Quantcast Corp. in the role of vice presiden ...
- Study: More Money Means More Mobile Web Use
Around the Net In Online Marketing, Ross Fadner - Wednesday, September 3, 2008
A new study from Ipsos Mendelsohn finds that as the rich g ...
- Spanning The Globe
Metrics Insider, Josh Chasin - Wednesday, September 3, 2008
A New York-area sportscaster used to do a monthly clips feature und ...
- Influencer Programs Key To Long-Term Online Engagement
Online Media Daily, - Wednesday, September 3, 2008
Companies that have employed influencer programs are at a competitive advantage ...
- If The Industry Truly Wants Better Audience Estimates, Why Is It Hiding Behind the CRE?
TV Board, Frank S. Foster - Tuesday, September 2, 2008
A friend and I were having lunch the other day in N ...
- Thinking About Key Performance Indicators?
Metrics Insider, Judah Phillips - Friday, August 29, 2008
Web Analytics Key Performance Indicators (KPIs) are critical for understanding the hu ...
- What I Learned About Web Analytics By Watching The Olympics
Metrics Insider, David L. Smith - Tuesday, August 26, 2008
While watching the Olympics, I was struck by similariites between the scori ...
- More On: Is Google Making Marketers Stupid?
Online Spin, Joe Marchese - Tuesday, August 26, 2008
Playing off a fantastic piece in The Atlantic, last week I wro ...
- Demandbase Secures Funding, Launches New Services
Online Media Daily, Gavin O'Malley - Monday, August 25, 2008
Supporting its efforts to transform the practice of lead generation for sal ...
- Google Tweaks Bidding System
Around the Net In Online Marketing, Ross Fadner - Friday, August 22, 2008
Google is updating the system it uses for judging ad quality ...
- Measuring The Virality Of Widgets
Metrics Insider, Jodi McDermott - Friday, August 22, 2008
"How do I make my widget viral?" This is such a comm ...
- In Praise of Online Advertising
Metrics Insider, Josh Chasin - Tuesday, August 19, 2008
In my last Metrics Insider column, I wrote about the question ...
- ContextWeb Develops New Alogrithms For Deeper Classification
Online Media Daily, - Tuesday, August 19, 2008
ContextWeb, Inc., operator of the ADSDAQ Exchange, is expected to announce tod ...
- YuMe Bounces Back Into Ad Network Top 10
Online Media Daily, Mark Walsh - Monday, August 18, 2008
After getting yanked from comScore's ranking of top online ad networks, Yu ...
- A Brief History Of Ad Metrics
Feedback Loop, - Friday, August 15, 2008
Excellent piece [from Josh Chasin]. You've asked a question that folks ...
- Overlooking Segmentation
Metrics Insider, Pat LaPointe - Friday, August 15, 2008
As the debate rages over which measurement methodology provides the best perspecti ...
- Facebook Turns to Long-Term Engagement
Around the Net In Online Marketing, Ross Fadner - Wednesday, August 13, 2008
Facebook last week switched its metric for measuring engagement on its applicatio ...
- ComScore Creates New Measures For Ad Networks
Online Media Daily, - Wednesday, August 13, 2008
ComScore said Tuesday that it will begin providing two sets of measur ...
- How Are You Using Media Research?
Metrics Insider, David L. Smith - Tuesday, August 12, 2008
With the introduction of more and more new information sets characterized ...
- Nielsen's DaVinci Code?
Feedback Loop, - Friday, August 8, 2008
As an academic, I find many of these discussions [of TV metric ...
- How Do I Measure Thee? Let Me Count the Ways
Metrics Insider, Jim Sterne - Friday, August 8, 2008
One of the things that daunts many online marketers, most marketers n ...
- How Advertising Works
Metrics Insider, Josh Chasin - Tuesday, August 5, 2008
I've been in a lot of conversations and meetings recently where t ...
- Let's Use Web Analytics Data For Targeting
Metrics Insider, Judah Phillips - Friday, August 1, 2008
Targeting refers to the process of delivering content or ads to segmen ...