- Microsoft Goes Nuclear To Run Data Centers
MediaDailyNews, Laurie Sullivan - Tuesday, September 26, 2023
As it looks to power its data centers running AI with nucle ...
- Microsoft Advertising Network Goes Retail
MediaDailyNews, Laurie Sullivan - Tuesday, September 26, 2023
Microsoft on Tuesday announced the creation of a new ad network f ...
- Apple Founders Never Wanted To Build A Search Engine
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 27, 2023
Apple's SVP of Services Eddy Cue in his testimony in federal cou ...
- Microsoft Advertising Powers Sponsored Links In Snap My AI Chatbot
MediaDailyNews, Laurie Sullivan - Monday, September 25, 2023
Snap inked a deal to integrate with Microsoft's Chat Ads API ...
- Talk To Me: Ad Industry Turns AI Strategies Conversational
Data & Programmatic Insider, Laurie Sullivan - Monday, September 25, 2023
Verbal conversation with a machine to plan ad strategies will soon beco ...
- Microsoft Gives Publishers Control Of Content Served In AI-Based Chat
MediaDailyNews, Laurie Sullivan - Friday, September 22, 2023
Publishers are uncomfortable with chat features that use artificial intelligence (AI) wh ...
- Microsoft GAI Finds Home In Ad Platform, Creates Conversational Experience For Ads
MediaDailyNews, Laurie Sullivan - Thursday, September 21, 2023
Microsoft Advertising has announced the addition of Copilot to its ad platfor ...
- Microsoft Offering CTV/Video Ads Alongside Search
MediaDailyNews, Laurie Sullivan - Wednesday, September 20, 2023
A video ad offering allows advertisers to create online video and C ...
- ID5, Microsoft Advertising Deal Supports Publishers In Cookieless Transition
MediaDailyNews, Laurie Sullivan - Wednesday, September 20, 2023
ID5 announced a collaboration with Microsoft Advertising as the "advertising world ge ...
- Microsoft Surface Brand Creator Steps Down, Reportedly Heads To Amazon
MediaDailyNews, Laurie Sullivan - Monday, September 18, 2023
Microsoft confirmed that Panos Panay, a 20-year veteran and EVP and chi ...
- Google At 25 Faces Allegations Of Paying More Than $10B To Maintain Dominance
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 12, 2023
Google pays more than $10 billion annually to maintain its position ...
- Why Andi May Succeed In Search Automation Where Others Failed
Performance Marketing Insider, Laurie Sullivan - Thursday, September 7, 2023
"I'm really excited about the assistant part of generative AI," says An ...
- Google, Meta, Microsoft Try - But Next Steps In Protecting Online Privacy Won't Work
Performance Marketing Insider, Laurie Sullivan - Friday, August 25, 2023
Microsoft is the latest to announce that Bing and LinkedIn will provi ...
- TikTok Search Ads Come With A Caveat
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 23, 2023
Advertisers will soon have an option to place ads alongside organic conten ...
- Microsoft Adds AI Data Clause To Terms And Conditions
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 17, 2023
Microsoft has changed the clause in its Terms and Conditions related ...
- What Positive And Negative Swings In Search Terms Say About People
Performance Marketing Insider, Laurie Sullivan - Thursday, August 17, 2023
Wall Street analysts have analyzed keyword search insights to identify trends f ...
- Microsoft Advertiser Identity Verification Takes On New Policy
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 15, 2023
Microsoft has reversed its decision to ban ads from unverified marketers. ...
- YouTube Tests Anti-Ad-Blocker With Countdown Timer
Performance Marketing Insider, Laurie Sullivan - Monday, August 14, 2023
YouTube has begun testing an anti-ad-blocker popup featuring a timer that war ...
- Google Warns Against 'Content Pruning' As CNET Deletes Pages To Improve SEO
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 11, 2023
CNET deleted thousands of articles to improve its site performance in Goog ...
- Microsoft Bing To Offer AI-Powered Third-Party Browser Support
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 7, 2023
Microsoft confirmed in July that Bing Chat was testing in third-party browse ...
- Ericsson Emodo New CRO Dives Into AI, Audience ID-less Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 4, 2023
Rutledge brought more than 20 years of exec leadership experience at so ...
- Brave Severs Ties With Bing, Offers Own Video And Image Results
Performance Marketing Insider, Laurie Sullivan - Friday, August 4, 2023
After several months in development, Brave Software, maker of the privacy-focused Bra ...
- Performance Marketers Shifting Budgets Among Channels
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 3, 2023
Distribution of marketing budgets this year will change. Many respondents to ...
- Google Tests Link Sources In Search GAI Experience
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 1, 2023
Google's tests that cite text links in its search generative AI experien ...
- Netflix Hunkers Down To Push Ad Business Straight Up
TV Watch, Wayne Friedman - Monday, July 31, 2023
Netflix is now unhappy with Microsoft because it has not sold enou ...
- AI Making Google Less Green
Around the Net in Search Marketing, Laurie Sullivan - Friday, July 28, 2023
A decline in renewable energy use and increase in water consumption ...
- How About A Good Housekeeping Seal Of Political Ad Approval?
Red, White & Blog, Joe Mandese - Friday, July 28, 2023
News circulating this week that Microsoft's Xandr unit plans to ban politic ...
- Anthropic, Google, Microsoft, OpenAI Launch Forum To Promote Safe, Responsible AI Development
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 27, 2023
The group's goal is to advance AI safety research, identifying best practic ...
- Wildfire Monetizes Commerce Transactions Through Gen AI Engine
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 27, 2023
Wildfire has built technology that monetizes ecommerce transactions driven by generative ...
- Microsoft Advertising Goes Through 'Transformation,' Rebrands Xandr, PromoteIQ
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 27, 2023
Microsoft Advertising is rebranding its products, strategy and services, combining and renami ...