- Is There Life After That Scan?
The Third Screen, Chuck Martin - Wednesday, September 12, 2012
Mobile code scanning for scanning's sake is so 2010. Creatively engaging th ...
- Nokia Snafu Builds Awareness?
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, September 11, 2012
Could Nokia do Jiu Jitsu on its messed up Lumia launch? Nokia ...
- UK Takes To Video, Mobile Ads Willingly
Around the Net In OMD Europe, Nina Lentini - Tuesday, September 11, 2012
UK consumers are willing to engage with instream video ads and mobi ...
- Free Downloads Driving App Boom
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, September 11, 2012
By the end of the year, mobile app downloads will approach ...
- YouTube Debuts New iPhone App
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Tuesday, September 11, 2012
This summer, news broke that Apple was dropping YouTube from its li ...
- Spurned By Apple, YouTube App Targets Lean-Back Mobile Moments
Mobile Insider, Steve Smith - Tuesday, September 11, 2012
Days before iOS kicks YouTube off the iPhone deck, Google issues i ...
- Catching the iPhone 5's Mobile Marketing Wave
MoBlog, Steve Smith - Tuesday, September 11, 2012
If history repeats itself, the arrival of the iPhone 5 this mon ...
- Augme Names Ogilvy Exec COO
Online Media Daily, Mark Walsh - Tuesday, September 11, 2012
Mobile marketing technology firm Augme Technologies has appointed former Ogilvy & Math ...
- iOS Edges Up On Millennial Network Ahead Of iPhone 5 Launch
Online Media Daily, Mark Walsh - Tuesday, September 11, 2012
iOS gained back a bit of market share in August, with i ...
- Localytics Used New Monies To Up Mobile Marketing Services
Online Media Daily, Gavin O'Malley - Monday, September 10, 2012
It can be tough for publishers to reach app subscribers -- particular ...
- Boingo Expands Wi-Fi Sponsorship With Google Play
Raw, Mark Walsh - Tuesday, September 11, 2012
Wi-Fi provider Boingo Wireless on Tuesday announced Google Play will sponsor fr ...
- Edelman Strengthens Focus On Digital, Mobile
Raw, Laurie Sullivan - Tuesday, September 11, 2012
Brad Mays and Tim Hayden have joined Edelman to strengthen the company ...
- Unilever Partners With Fundraising App
Raw, Mark Walsh - Tuesday, September 11, 2012
Unilever on Tuesday
announced a partnership with Shoparoo, an app f ...
- Dijit Launches Social TV Guide App
Around the Net In Media, Phyllis Fine - Monday, September 10, 2012
"Last year felt like the battle of the TV check in, a ...
- Can Google Market Mobile In China?
Around the Net In Online Marketing, Gavin O'Malley - Monday, September 10, 2012
With 1 billion mobile phone users, China is poised to overtake t ...
- Go Mobile, Or Go Home
Email Insider, Jordan Cohen - Monday, September 10, 2012
With consumer adoption of smartphones continuing to grow at an unprecedented spee ...
- Macy's, Nordstrom, Victoria's Secret Best Digital Brands
Marketing Daily, Sarah Mahoney - Friday, September 7, 2012
A new ranking of the digital savvy of specialty retailers is ou ...
- Group M Downgrades China Ad Spend Growth
MediaDailyNews, Steve McClellan - Friday, September 7, 2012
While China still has one of the world's faster-growing ad economies, WPP ...
- 'USA Today' Relaunch, Gannett Acquires Mobestream
MediaDailyNews, Erik Sass - Friday, September 7, 2012
One of the nation's biggest newspapers is getting a comprehensive makeover, ...
- 'Ad Age' Relaunch Includes New Scan-to-Share Print2Web Encoding
Mobile Marketing Daily, Steve Smith - Monday, September 10, 2012
"Ad Age" is among the first b2b publishers to integrate mobile sc ...
- Amazon Retreats On Kindle Fire Ad Support, Offers $15 Opt-Out
Mobile Marketing Daily, Steve Smith - Monday, September 10, 2012
Owners of the upcoming Kindle Fire line of tablets will be ab ...
- 'Lawless' Radio On Pandora And Animated Mobile Ad Promote Weinstein Film
MoBlog, Steve Smith - Monday, September 10, 2012
Over the last month a mobile marketing campaign on Pandora raised awarene ...
- Mobile, Social Registers Rise In Cybercrime
Online Media Daily, Laurie Sullivan - Friday, September 7, 2012
Symantec has released a cybercrime report showing increases in malicious activity ...
- Spotzot Updates Mobile Shopping Ads
Raw, Mark Walsh - Monday, September 10, 2012
Spotzot, which operates a platform powering mobile coupons and offers, has roll ...
- Augme Names Ogilvy Exec As COO
Raw, Mark Walsh - Monday, September 10, 2012
Mobile marketing technology firm Augme Technologies has
appointed former Ogilvy &am ...
- Nielsen: U.S. Smartphone Adoption Hits 55%
Raw, Mark Walsh - Monday, September 10, 2012
Ahead of the iPhone 5 unveiling Wednesday, Nielsen on Monday said 55. ...
- Zynga Loses CMO Karp
Raw, Mark Walsh - Monday, September 10, 2012
Jeff Karp, Zynga's chief marketing and revenue officer, is the latest high-lev ...
- Feds Fight Google Over Mobile Privacy
Around the Net In Online Marketing, Gavin O'Malley - Friday, September 7, 2012
Presumably, giving consumers confidence that their mobile data is secure is go ...
- Showrooming Is More About Confidence Than Comparison
Data and Targeting Insider, Steve Smith - Friday, September 7, 2012
A new consumer behavior has emerged, using smartphones in store aisles. B ...
- Social Networking, Gaming Drive Smartphone Satisfaction
Marketing Daily, Aaron Baar - Thursday, September 6, 2012
"The satisfaction index has gone up across the board," Uma Jha, seni ...