- Branded Multichannel Ad Campaigns Emerge From Super Bowl Spots
Online Media Daily, Laurie Sullivan - Monday, February 6, 2012
Football fans didn't tap into mobile devices to catch the New Yo ...
- Mobile Video Startup Viddy Raises $6 Million
Raw, Mark Walsh - Tuesday, February 7, 2012
Social mobile video startup Viddy has raised $6 million in a first-rou ...
- Mobile & Social Media Revenue Accelerating At 30%
Research Brief, Jack Loechner - Tuesday, February 7, 2012
According to new data from PQ Media, total U.S. mobile & soci ...
- Mobile Video Ads Growing Fast; Will Mobile Video Trump Online Pre-Rolls?
VidBlog, Daisy Whitney - Tuesday, February 7, 2012
Not only are consumers increasingly connected to their mobile phones, they're al ...
- Tablet Owners: More e-Commerce In Digital Magazines
MediaDailyNews, Erik Sass - Friday, February 3, 2012
72% of tablet owners who read digital magazines on their devices ...
- Mobile Bowl Overnights: Second Screen Activates Super Sunday
Mobile Marketing Daily, Steve Smith - Monday, February 6, 2012
With the relentless growth of smartphone/tablet ownership and use in the la ...
- "Anticipointment": Mobile Execs Weigh In On Super Bowl
Mobile Marketing Daily, Steve Smith - Monday, February 6, 2012
Many mobile marketing professionals were underwhelmed by the ways in which Sup ...
- All This, Madonna and Samsung's Revenge Of The Stylus, Too?
MoBlog, Steve Smith - Monday, February 6, 2012
My Super Bowl runneth over. I have to admit that for someo ...
- Mobile Advertisers Score Touchscreen Touchdown
Online Media Daily, James Macdonald - Friday, February 3, 2012
With all its amazing "hoopla" and extravagance, the Super Bowl is ...
- adCenter Refines Mobile Targeting, Campaigns
Online Media Daily, Mark Walsh - Friday, February 3, 2012
Yahoo and Microsoft Thursday announced a trio of updates to Microsoft's adCent ...
- VivaKi's Hecht Excited About Mobile's Dimensions
Online Media Daily, Mark Walsh - Friday, February 3, 2012
In August, VivaKi's Nerve Center launched a new "lane" focused on table ...
- IDC: Smartphone Market Up 63% In 2011
Raw, Mark Walsh - Monday, February 6, 2012
The worldwide smartphone market grew 54.7% last year, powered by sales ...
- Mobile Marketing Evolves Beyond Banners -- To Games
Gaming Insider, Stephen Baer - Friday, February 3, 2012
What will exceed $1 billion in 2015? If you said mobile advertisi ...
- The New York Giants Boost Digital
Marketing Daily, Karl Greenberg - Thursday, February 2, 2012
The team is doing a promotion called "Tolly Cam," in which defensi ...
- AMEX, Pizza Hut, Fandango Add to Super Bowl Mobile Announcements
Mobile Marketing Daily, Steve Smith - Friday, February 3, 2012
Specific Shazam ad enhancements will include spots from Toyota (sweepstakes entry), Be ...
- Apps, QR Codes To Lead Marketers' Mobile Investment In 2012
Mobile Marketing Daily, Steve Smith - Friday, February 3, 2012
In its survey of 500 companies and agencies (in partnership with Experi ...
- Love QR Style: GGP Malls Offers Valentine's Day Code Hunt
MoBlog, Steve Smith - Friday, February 3, 2012
Beginning this week, shoppers at some of GGP's 136 locations will ...
- Nexage Hits 100B Ad Requests
Raw, Mark Walsh - Friday, February 3, 2012
Mobile ad exchange Nexage said its platform has surpassed 100 billion ...
- 41% of Super Bowl Viewers to Look up Ad Info During the Game, IAB Study Finds
VidBlog, Daisy Whitney - Friday, February 3, 2012
Even with the plethora of Super Bowl ads that have been releas ...
- The Daily's First Year: 'Overinflated Expectations'
Around the Net In Media, Phyllis Fine - Thursday, February 2, 2012
"The Daily may have suffered more from overinflated expectations than from t ...
- The Future Of Television Is In Your Hands
MediaDailyNews, Abby Auerbach - Thursday, February 2, 2012
Traditional broadcast television content is now being made available to turn eve ...
- Facebook Cites Mobile Expansion As 'Risk' To Its Future
Mobile Insider, Steve Smith - Thursday, February 2, 2012
Funny thing about the 425 million monthly users of Facebook on mobi ...
- Mobilized Super Bowl: Watching The Second Screen This Sunday
Mobile Marketing Daily, Steve Smith - Thursday, February 2, 2012
The reality of second screening finally has settled in. As Harris Interacti ...
- AR, Even The Kids Still Don't Get You
MoBlog, Steve Smith - Thursday, February 2, 2012
AR is another acronym that has been long in coming -- a ...
- Mobile Use To Soar During Super Bowl
Online Media Daily, Mark Walsh - Wednesday, February 1, 2012
Nearly 60% of mobile phone users plan to look at or u ...
- NFC Adoption Rates Rising In Advertising, Marketing
Online Media Daily, Laurie Sullivan - Wednesday, February 1, 2012
Expect approximately 100 million near field communication-enabled smartphones to ship in 201 ...
- Mobile Banking On Rise, Financial Giants Deliver
Online Media Daily, Mark Walsh - Wednesday, February 1, 2012
Chase, Citi and USAA ranked as the top bank or credit ca ...
- Jumptap: Android, Apps Up Traffic Rates
Online Media Daily, Mark Walsh - Thursday, February 2, 2012
Thanks to the proliferation of Android-powered smartphones, however, the Google platform strengthen ...
- Mobile Ad Network Mojiva Hits 1 Billion Uniques, Globally
Raw, Laurie Sullivan - Thursday, February 2, 2012
Mobile ad network Mojiva laid claim Thursday to having the ability ...
- Three In 10 Kindle Fire Users Plan To Spend More On Amazon
Raw, Mark Walsh - Thursday, February 2, 2012
A new
ChangeWave study shows the proportion of Kindle Fire owne ...