Mobile ad exchange Nexage said its platform has surpassed 100 billion ad requests, according to blog post today. In December, the company also launched a private real-time bidding (RTB) marketplace
aimed at premium publishers that allows users to set dynamic price floors and optimize performance and preview placements for brand safety.
“This 100 billion threshold has meaning in a
market that is growing and rapidly maturing; in a market where liquidity is the life-blood of our customers’ business. Most importantly, 100 billion is an outcome of our customers’ trust
in us to drive their business forward,” stated the company post.
Nexage has also struck deals to power RTB for mobile ad inventory for partners including demand-side platform Turn and
TubeMogul's video-focused PlayTime DSP.