- Adbrain Beta Launches Programmatic Audience Buying Platform For Mobile
Around the Net in Real-Time, Tyler Loechner - Tuesday, February 18, 2014
The Drum has reported that Adbrain has "launched a platform for programmat ...
- Bing Gets Fit
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, February 19, 2014
Microsoft rolled out a fitness-tracking app it calls Bing Health & Fitne ...
- King Touts Data-Driven Marketing In IPO Filing
Mobile Marketing Daily, Mark Walsh - Tuesday, February 18, 2014
In its filing to become a publicly-traded company, the maker of t ...
- Mobile Payments & the Willingness to Pay
MobileShopTalk, Chuck Martin - Wednesday, February 19, 2014
We may be about to see just how many people are serious ...
- Apple Wants To Get Into Your Head...And Media Will Start Reading Us
MoBlog, Steve Smith - Wednesday, February 19, 2014
A new patent award for Apple shows plans for biometric headphones th ...
- GUESS Unveils Mobile Loyalty App
Out to Launch, Amy Corr - Wednesday, February 19, 2014
Random iPhone App of the week: Fashion Retailer GUESS launched an a ...
- Short Story: Vevo's Music Videos Feel Right At Home On Mobile, Tablets, Even As Longform Grows
VidBlog, P.J. Bednarski - Wednesday, February 19, 2014
Mobile phones and tablets are becoming the new home base for vide ...
- Foodler Hires Kayak Mobile Apps Developer
Around the Net In MAD Boston, Val Brickates Kennedy - Tuesday, February 18, 2014
Online food ordering service Foodler announced Tuesday its appointment of former Kayak.c ...
- The Force Behind Facebook's Mobile App Install Ads
Around the Net in Mobile, Gavin O'Malley - Tuesday, February 18, 2014
Facebook ended 2013 with 245 million Mobile App Install ads -- ...
- Facebook Reflects On Mobile Missteps
Around the Net in Mobile, Gavin O'Malley - Tuesday, February 18, 2014
Facebook claims to have learned from its mobile missteps, and, critically, t ...
- Candy Crush Maker Files For IPO
Around the Net in Mobile, Gavin O'Malley - Tuesday, February 18, 2014
Riding the success of Candy Crush, mobile game maker King Digital Entertainme ...
- TapSense Revenue Up 300% In January
Around the Net in Real-Time, Tyler Loechner - Monday, February 17, 2014
VentureBeat has reported that mobile marketing company TapSense saw a 300% ju ...
- In-App Advertising Will Grow to $5.6B by 2017, Driven by Video
Around the Net in Video, P.J. Bednarski - Tuesday, February 18, 2014
The research from Parks Associates finds that 44% of tablet owners a ...
- Reading the iBeacon's Signal: Brick and Mortar Gets A Data Layer
Data and Targeting Insider, Steve Smith - Monday, February 17, 2014
Retailers are rushing to deploy in-store short range wireless contact with customer ...
- Showrooms Replace Stores: Shopping Circa 2015
MediaDailyNews, Barry Lowenthal - Tuesday, February 18, 2014
Showrooms work great for electronics, clothing and furniture stores. With faster mobi ...
- Salon Records Big Rise In Ad Revs, Visitors
MediaDailyNews, Gavin O'Malley - Monday, February 17, 2014
Despite rampant competition, investments in social and mobile distribution helped Salon Med ...
- AR And Image Recognition Drive Print2Mobile Growth
Mobile Insider, Steve Smith - Tuesday, February 18, 2014
Both publishers and advertisers greatly accelerated their use of mobile activation cod ...
- Olympians Go 'Native' With Sponsored Tweets From Athletes
Mobile Marketing Daily, Steve Smith - Tuesday, February 18, 2014
As part of their sponsorship package, some athletes are contracted to po ...
- 5 Key Questions To Ask With Location-Based Mobile Advertising In 2014
Mobile Marketing Daily, Ryan Golden - Tuesday, February 18, 2014
As location-based targeting evolves in 2014, agencies need to ask more point ...
- Ogilvy Signs On To Test Madison Avenue's New ':30,' Captures 5,500 Bits Of Data About You
Mobile Marketing Daily, Joe Mandese - Tuesday, February 18, 2014
Describing it as a "game-changer," Ogilvy Labs today announced a deal ...
- Meredith Teams With Kiip On Mobile Rewards
Mobile Marketing Daily, Mark Walsh - Tuesday, February 18, 2014
Meredith Corporation has begun serving up coupons in its Must-Have Recipes a ...
- Vending Machines Go Digital, Mobile Payments Included
MobileShopTalk, Chuck Martin - Tuesday, February 18, 2014
The age-old vending machine is getting more than a facelift and joini ...
- Fallon App Doesn't Promise Much 'Tonight Show' Edge
MoBlog, Steve Smith - Tuesday, February 18, 2014
Jimmy Fallon occupies the revered "Tonight" show chair this week, and ...
- Yahoo Loses Round In Lawsuit Over Unwanted Texts
Online Media Daily, Wendy Davis - Tuesday, February 18, 2014
In a defeat for Yahoo, a federal judge has refused to dismi ...
- Users Get New Opt-Out Site For Location Tracking
Online Media Daily, Wendy Davis - Tuesday, February 18, 2014
Brick-and-mortar shoppers who don't want to be being physically tracked via the ...
- Social Sharing's Significance Called Into Question
Around the Net In Social Media & Marketing, Gavin O'Malley - Monday, February 17, 2014
Would you be surprised if some researchers told you there was virtual ...
- Magna Adds 'High Definition' To The Buying Process
MAD, Steve McClellan - Friday, February 14, 2014
The IPG Mediabrands unit has created a new system combining comScore, Experi ...
- MEC Taps Pasqua As Mobile Head
Mobile Marketing Daily, Mark Walsh - Friday, February 14, 2014
MEC has named Rachel Pasqua as head of mobile for MEC Nor ...
- Tapping the Smartphone for Interactive Window Shopping
MobileShopTalk, Chuck Martin - Monday, February 17, 2014
Creating an interactive digital window display that can connect with smartphones ...
- Microsoft And Starcom To Bring Video Content Across Screens
MoBlog, Steve Smith - Monday, February 17, 2014
Yet again, Microsoft is trying to leverage the diverse video assets ...