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The Force Behind Facebook's Mobile App Install Ads

  • BuzzFeed, Tuesday, February 18, 2014 12:02 PM
Facebook ended 2013 with 245 million Mobile App Install ads -- up from 145 million at the beginning of October. So Deborah Liu, the head of Facebook’s Mobile App Install Advertising product, just told Buzzfeed. That translated to “about 100 million installs happening in the span of the past few months,” Buzzfeed notes in a larger profile of Liu, her team, and Facebook’s budding mobile business.

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