- Alphabet Becomes Google's Parent Company At The Close Of Business
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 2, 2015
Google officially becomes an Alphabet holding subsidiary after the close of busine ...
- Amazon, Bing, Google Product Ads Critical To Holiday Search Campaigns
SearchBlog, Laurie Sullivan - Monday, October 5, 2015
Images and videos have become the hot ticket to attract consumers looki ...
- Marketers Lack Confidence With Personalisation, Particularly Mobile
Around the Net In MAD London, Sean Hargrave - Friday, October 2, 2015
Nine out of 10 (88%) marketers lack confidence in personalisation use a ...
- 'NYT' Puts Ad Blockers To The Test
Around the Net In Publishing, Gavin O'Malley - Friday, October 2, 2015
The New York Times put a number of mobile ad blockers ...
- Targeted Advertising in the Shower
Connected Thinking, Chuck Martin - Thursday, October 1, 2015
With the Internet of Everything, connected objects will be everywhere, even whe ...
- Target, Kohl's Upping Their Digital Game
Marketing Daily, Sarah Mahoney - Thursday, October 1, 2015
Target has updated its Price Match Policy with a digital expansion ...
- Twitter Drives High Retention Rates on Android App Installs
Mobile Marketing Daily, Ben Frederick - Thursday, October 1, 2015
Twitter stood out at the top of the "retention marketer" list ...
- Colbert Endorses Himself -- And Snapchat's Sponsored Lenses
MoBlog, Gavin O'Malley - Friday, October 2, 2015
On Wednesday night, Snapchat CEO Evan Spiegel appeared on "The Late Sh ...
- Online Video Advertising Isn't Just Like TV
Online Video Daily, Michael Goefron - Friday, October 2, 2015
Because consuming TV content is not a lean-back experience when it's view ...
- Yelp-For-People App Raises Questions
PolicyBlog, Wendy Davis - Friday, October 2, 2015
The Washington Post recently introduced the world to the forthcoming app Peepl ...
- Yahoo Makes Charitable Donation For Mobile Searches In October
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 1, 2015
Yahoo began rolling out a month-long initiative Thursday in collaboration with DoSomething.o ...
- Facebook Debuts Mobile-Friendly Feature, Video Integration
Social Media & Marketing Daily, Gavin O'Malley - Thursday, October 1, 2015
Trying to keep mobile users engaged, Facebook this week is rolling o ...
- Ad Blockers Improve Load Times, Cut Down On Data Consumption
Around The Net in Daily Online Examiner, Wendy Davis - Thursday, October 1, 2015
Ad-blocking apps for the iPhone significantly improved load times and cut do ...
- Starbucks Launches Mobile Ordering
Around the Net In MAD London, Sean Hargrave - Thursday, October 1, 2015
Starbucks is launching its 'Mobile Order & Pay' feature in the ...
- Driving Mobile 'With Dynamic Creative'
MediaPost Live, Gavin O'Malley - Thursday, October 1, 2015
What does an effective mobile media buy look like? Alan Smith, chi ...
- Mobile Is The Future! (Or Maybe Just The Present)
Mobile Insider, P.J. Bednarski - Thursday, October 1, 2015
Virtually every panel at Advertising Week gets down to being about t ...
- Korn Fans Gain Intimate Connection, Exclusive Concert Footage Through Mobile Campaign
Mobile Marketing Daily, Laurie Sullivan - Thursday, October 1, 2015
Fieldy Arvizu, Korn's bass player, marvels at the intimate connection smartphones crea ...
- Dorsey As Twitter's CEO Will Bring Appearance Of Stability
MoBlog, Ben Frederick - Thursday, October 1, 2015
Reports of Twitter's interim (and former) CEO Jack Dorsey being tapped f ...
- Any Screen Suitable For Any Content
Research Brief, Jack Loechner - Thursday, October 1, 2015
According to Ooyala's quarterly Global Video Index, younger consumers continue to dri ...