- Check Please: Netflix Woos Studios
Around the Net In Media, Fern Siegel - Wednesday, December 30, 2009
Netflix continues to deliver profits and strong revenues quarter-over-quarter and year-over-year, wi ...
- Netflix CCO Looking To Cut Digital Distribution Deals With Studios
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 29, 2009
After doing an end-run around the Hollywood studios last year to g ...
- Five Best Branded-Entertainment Deals Of 2009
Around the Net In Brand Marketing, Thom Forbes - Monday, December 28, 2009
Topping the list is the movie "Up In The Air," featuring Geor ...
- Lego Uses Movie Tie-Ins To Help Drive Sales In Shrinking Market
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 24, 2009
While the global toy industry slumped by 5% in the first ha ...
- 'Lovely Bones' Marketing To Target Young Females
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 24, 2009
"Lovely Bones," a chilling drama from Peter Jackson that features a murder ...
- Pop Secret Leverages Watching Movies At Home
Marketing Daily, Aaron Baar - Thursday, December 17, 2009
"With the economy being down, a lot of people are staying ...
- Strong Movie Marketing During Recession; Better Marketing In Good Times?
TV Watch, Wayne Friedman - Friday, December 18, 2009
The movie business seems to have found the right script this yea ...
- Fuller's 19 Entertainment Dreams Of An Online Hit
MediaDailyNews, - Wednesday, December 16, 2009
Simon Fuller's 19 Entertainment, part of CKX, said it will launch ...
- Walt Disney's Nephew Dies
MediaDailyNews, - Wednesday, December 16, 2009
Roy E. Disney, the nephew of Walt Disney, passed away Wednesday. ...
- How American Airlines, Hilton Got To 'Co-Star' In 'Up In The Air'
Around the Net In Brand Marketing, Nina Lentini - Monday, December 14, 2009
While there are more than enough unique branding moments for American Airlin ...
- 3-D Or Not 3-D?
Around the Net In Brand Marketing, Nina Lentini - Monday, December 14, 2009
Hollywood is banking on 3-D to boost box office, and the sci- ...
- Mobile Ad Lets Consumers Buy Universal's 'Inglourious Basterds'
Online Media Daily, Laurie Sullivan - Thursday, December 10, 2009
A mobile ad, supported by Adgregate and Greystripe, encourages people to pre-ord ...
- LG Pulls Out Stops With 'Avatar' Campaign
Marketing Daily, Aaron Baar - Monday, December 7, 2009
Beginning Dec. 7, LG is airing a television commercial that features foota ...
- Google's Metered TV Play
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, December 1, 2009
In the wake of news that YouTube is exploring the movie "renta ...
- Finding Religion
OMMA Magazine, Eric Butterman - Tuesday, December 1, 2009
When The Passion of the Christ was first pitched, many Hollywood executiv ...