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Five Best Branded-Entertainment Deals Of 2009

  • Ad Age, Monday, December 28, 2009 10:44 AM
Topping the list is the movie "Up In The Air," featuring George Clooney as a career business traveler whose goal is to achieve 10 million frequent-flier miles on American Airlines while staying at various Hilton hotels, Andrew Hampp reports. The marketers didn't pay a single dime for the exposure -- valued at $14.5 million -- but ran extensive marketing campaigns of their own around the flick.

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