Netflix CEO Reed Hastings is counting on Chief Content
Officer Ted Sarandos to cut deals with the studios that will allow Netflix to show more films over the Web. Sarandos, a former video-store clerk, says he is willing to write big checks and negotiate
directly with studios, Adam Satariano, Ari Levy and Ronald Grover report.
"We have to fight against their fear that we'll destroy the ecosystem," says Sarandos. "We're not destroying anything. We're creating a new opportunity."
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