- Oscars Push Ad Campaign To Promote Event, Movies
MediaDailyNews, Wayne Friedman - Thursday, December 29, 2011
A new ad for the Academy of Motion Pictures Arts & Scienc ...
- 'Tintin' And The Death Of Motion-capture Animation
Marketing: Entertainment, Tom Siebert - Thursday, December 29, 2011
Hollywood has done a dynamite job p!ssing all over my beloved childho ...
- Hyundai Makes Music, Art For Veloster
Marketing Daily, Karl Greenberg - Friday, December 23, 2011
The project epitomizes Hyundai's approach for the car, involving as it do ...
- The Secret To Box Office Success
Marketing Daily, Steven Horn - Friday, December 23, 2011
We've seemingly skipped over the feel-good movies that usually become instant classi ...
- Only 14% Use Online Devices For Rented Movies
Marketing Daily, Aaron Baar - Saturday, December 17, 2011
Though Internet-connected entertainment devices (televisions, tablets, gaming consoles, smartphones) are all t ...
- Give The People What They Want
Marketing: Entertainment, Doug Chavez - Thursday, December 15, 2011
The Kinks' song, "Give The People What They Want," captures consumers' sentimen ...
- Smothered: Mom Always Liked Movies About TV Best
Video Insider, Karen Herman - Wednesday, December 14, 2011
Good news for those of us in the TV history business: we' ...
- 'Hugo': Four Stars For 3D
Marketing Daily, Tom Siebert - Monday, December 5, 2011
It took a real filmmaker to make me believe again that ...
- NHL/Paramount Partnership Is Mission: Possible
Marketing Daily, Karl Greenberg - Tuesday, November 29, 2011
The National Hockey League (NHL) and Paramount Pictures have entered into ...
- Epix Names Iwanowski CMO
MediaDailyNews, David Goetzl - Tuesday, November 29, 2011
Kirk Iwanowski, who had a 10-year tenure in marketing at Sundance Channe ...
- NHL's 'Mission' To Promote IMAX Film
MediaDailyNews, David Goetzl - Monday, November 28, 2011
Paramount is incorporating NHL game footage in spots for an upcoming IM ...
- Disney Movies To Run On YouTube
Online Media Daily, Wayne Friedman - Sunday, November 27, 2011
With all the talk about Netflix being a cable killer, some ha ...
- Muppets Launches Racy Ad Campaign For Movie
Around the Net In Brand Marketing, Karl Greenberg - Friday, November 25, 2011
In hopes of luring in a wider audience, including parents who lov ...
- Deluxe Adds Mobile To Movies, Brings Local Content To Cinema Lobbies
MediaDailyNews, Erik Sass - Tuesday, November 22, 2011
Deluxe Media Management, which specializes in advertising and marketing distribution services f ...
- Fandango Sells 22% of 'Breaking Dawn' Tickets on Mobile
Online Media Daily, Steve Smith - Monday, November 21, 2011
The blockbuster "The Twilight Saga: Breaking Dawn" broke mobile records at mov ...
- Documentary Tells Story Of Advertising Glut
Around the Net In Brand Marketing, Karl Greenberg - Thursday, November 10, 2011
A new documentary is putting the focus on what we already kno ...
- BMW Is All Over Tom Cruise's Next Big Film
Marketing Daily, Karl Greenberg - Tuesday, November 8, 2011
The film, "Mission: Impossible - Ghost Protocol" stars actor and thetan T ...
- Denny's Teams Up With Sony Christmas Flick
Marketing Daily, Karlene Lukovitz - Monday, November 7, 2011
Starting Nov. 7, the restaurant chain is offering a "Taste of Holiday ...
- Go West, Young Fashionista: Cond Nast To Open L.A. Office, Pitch Scripts
Around the Net In Media, Phyllis Fine - Monday, November 7, 2011
Condé Nast's new entertainment division is opening a Hollywood office that wi ...
- Another Video Site? TumTiki Claims 700,000 titles at Launch
VidBlog, Daisy Whitney - Monday, November 7, 2011
Whether consumers need or want another video site is highly debatable, b ...
- Home Video Screens Nearly $4B In Revs
MediaDailyNews, Wayne Friedman - Tuesday, November 1, 2011
Third-quarter home entertainment spending grew 5% -- and that's the first increa ...
- MTV's NextMovie.com Accelerates Move Into Social Entertainment, Launches 'MovieTracker'
Online Media Daily, Joe Mandese - Monday, October 31, 2011
MTV Networks is accelerating its role in the burgeoning "social entertainment" marketplac ...
- IMAX To Push Marketing, 'Sensory' Movie Experience
MediaDailyNews, David Goetzl - Thursday, October 27, 2011
IMAX, which bills itself as the purveyor of transcendent motion picture experience ...
- Apple Readies Movie Cloud Service
Around the Net In Online Marketing, Gavin O'Malley - Thursday, October 13, 2011
Apple has reportedly been meeting with movie studios to finalize deals th ...
- UltraViolet Lets Consumers Purchase Movies' Digital Rights
MediaDailyNews, Wayne Friedman - Wednesday, October 12, 2011
UltraViolet -- a new home entertainment service -- starts Tuesday, looking ...
- No 'Heist': Universal Nixes VOD Plan
MediaDailyNews, Wayne Friedman - Wednesday, October 12, 2011
After theater chains objected, Universal Studios has pulled back on its "premi ...
- Carving Out Another Pay TV Window: Where's The Market -- And The Marketing?
TV Watch, Wayne Friedman - Thursday, October 13, 2011
Sixty dollars for a new Hollywood movie on your home TV? Cinemar ...
- Volvo Back For More Vampires And Young Love
Marketing Daily, Karl Greenberg - Wednesday, October 12, 2011
Volvo, which has had a product integration presence in three of t ...
- Netflix's Qwikster Over Before It Starts
Marketing Daily, Tanya Gazdik - Monday, October 10, 2011
Barbara Apple Sullivan, founder and managing partner of brand engagement firm Sulliv ...
- YouTube Movie Biz Goes Global
Around the Net In Online Marketing, Gavin O'Malley - Friday, October 7, 2011
Border by border, YouTube continues to roll out its movie rental busine ...