- Hopelessly Devoted
Media Magazine, Daniel Frankel - Tuesday, July 14, 2009
Once again in extreme risk-averse mode, Hollywood is more enamored than ev ...
- Valedictorian Plugs Movie As L.A. Viral Buzz Agents Proliferate
Around the Net In Brand Marketing, Thom Forbes - Tuesday, July 28, 2009
When valedictorian Kenya Mejia professed her still unrequited and previously undisclosed lo ...
- Honda Sponsors Sundance On YouTube
Marketing Daily, - Monday, July 20, 2009
American Honda is supporting the Sundance Institute with a YouTube program wi ...
- Esurance, IFC Target Bollywood Fans
Marketing Daily, - Monday, July 20, 2009
Esurance, the Independent Film Channel and Saavn have teamed up to off ...
- Could The Anti-Counterfeiting Trade Act Undermine The 'Internet Economy'?
Online Media Daily, Wendy Davis - Monday, July 20, 2009
Watchdogs are warning that a new anti-counterfeiting treaty could wreak havoc wi ...
- The 50 Top Movie Trailers Of All Time
Around the Net In Brand Marketing, Thom Forbes - Monday, July 20, 2009
VST points out that coming attractions are part of the magic ...
- State Farm Launches Guerilla Campaign
Marketing Daily, Tanya Gazdik - Thursday, July 16, 2009
The insurance company Archrival to target young adults in four Midwestern stat ...
- Chipotle Makes Most Of Sustainability Spotlight
Marketing Daily, Karlene Lukovitz - Tuesday, July 14, 2009
In addition to sponsoring free screenings of "Food, Inc." in 32 citi ...
- 'The Simpsons' Documentary Debuts in 2010
MediaDailyNews, - Tuesday, July 14, 2009
"Super Size Me" filmmaker Morgan Spurlock will direct and produce a documenta ...
- Samsung To Carry Blockbuster's Library
MediaDailyNews, - Tuesday, July 14, 2009
Blockbuster and Samsung Electronics America are teaming up to let consumers acce ...
- 'Food, Inc.' Documentary Gets Help From Chipotle
Around the Net In Media, Joan Voight - Tuesday, July 14, 2009
Chipotle Mexican Grill will sponsor free screenings of the documentary "Food, Inc ...
- State Farm Sponsors Bollywood Contest
Marketing Daily, Tanya Gazdik - Monday, July 6, 2009
The winner of the contest -- who will be selected online ...
- You Are What You Eat
Online Media Daily, George Simpson - Friday, July 3, 2009
(Oh, and what the cow eats, too). Chew on this at yo ...
- Action! Cinema Debut For Taco Bell Ads
MediaDailyNews, Erik Sass - Monday, June 29, 2009
"Benjamins" are $100 bills, but what's a "Roosevelt"? A dime, of cours ...
- Movie Studios Not Happy About New Oscar Options
Around the Net In Media, Joan Voight - Monday, June 29, 2009
When the Academy of Motion Pictures Arts and Sciences announced it wou ...
- More Oscar Best-Picture Nominees, More Movie TV Commercials?
TV Watch, Wayne Friedman - Thursday, June 25, 2009
With the movie academy's decision to expand the number of titles ...
- Netflix Boss Plots Life After The DVD
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 23, 2009
Wells Fargo didn't transmogrify into General Motors, but Netflix CEO Reed Hastin ...
- Burger King Touts 'Transformer'
Marketing Daily, - Monday, June 22, 2009
Burger King is rolling out co-branded TV ads as part of i ...
- Baron Cohen: Ich Bin Ein MeinSpacer
Around the Net In Online Marketing, Gavin O'Malley - Friday, June 19, 2009
Thought MySpace as a marketing vehicle was so yesterday? Not for Sac ...
- Cinema Advertising Boasts Big Emotional Impact
MediaDailyNews, Erik Sass - Thursday, June 18, 2009
Cinema advertising has enjoyed a string of good news recently. The late ...
- Kmart, BK, Mars Partner With 'Transformers' And Each Other
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 18, 2009
...
- 'Food Inc.' Director Getting Prime-Time Exposure
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 16, 2009
Robert Kenner, the director on a new documentary about the way fo ...
- Vans Keeps Relevant By Capturing Cool
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 16, 2009
The black-and-white checkered Vans that Sean Penn wore in "Fast Times ...
- Show Time: Cinema Ad Revenue Rose 5.8% In 2008
MediaDailyNews, Erik Sass - Monday, June 15, 2009
Cinema advertising revenue rose 5.8% in 2008 compared to 2007, from $5 ...
- Lionsgate Boss To Move His Shows To TV Guide Net
Around the Net In Media, Joan Voight - Tuesday, June 9, 2009
Lionsgate CEO Jon Feltheimer can see the day when much of h ...
- Ford Uses Movie To Promote Raptor Truck
Marketing Daily, - Thursday, June 4, 2009
Ford is promoting a modified version of its F-150 pickup truck, t ...
- Kmart Launches Transformers Tie-In
Marketing Daily, Sarah Mahoney - Monday, June 1, 2009
Kmart is launching a major Father's Day tie-in, along with a pu ...
- YouTube Horror Channel Launches
Online Media Daily, - Friday, May 29, 2009
The Dimension Horror Channel has launched on YouTube to promote three forthcomi ...
- 'Night' Moves: Campaign Promotes DC, Tie-Ins With Major Brands
MediaDailyNews, Karl Greenberg - Tuesday, May 26, 2009
Obama isn't the capital's only draw. Destination DC, a not-for-profit marketing gro ...
- FX Outbids Other Nets for 'Star Trek'
Around the Net In Media, Joan Voight - Wednesday, May 13, 2009
FX has picked up TV rights to the new "Star Trek" movi ...