The Dimension Horror Channel has launched on YouTube to promote three forthcoming horror movies: "Halloween 2," "Piranha," and "Hell Raiser." The channel aims to provide fans with one place to engage
with content and discover new trailers. Rob Zombie, writer and director, provides insight into the making of "Halloween 2," scheduled for an August release in theaters.
A 300 x 100
home page ad unit promotes the Rob Zombie YouTube "friending" feature, giving fans access to exclusive content. This is the first time an advertiser has used the "friending" feature on YouTube to
promote a movie. While studios typically begin promoting movies about six week prior to release, The Weinstein Company began more than eight weeks prior to the release of "Halloween 2." The goal is to
build online momentum and buzz for films, to increase awareness and drive up ticket sales. -- Laurie Sullivan