- Games And Toys Getting Top Billing In Hollywood
Around the Net In Brand Marketing, Thom Forbes - Monday, September 28, 2009
Following the success of movies such as "Pirates of the Caribbean" a ...
- Iger's Screen Test: Disney Film Goes Digital
On Media, Diane Mermigas - Friday, September 25, 2009
Walt Disney CEO Bob Iger is likely to couple the appointment ...
- State Farm Backs Lebron James Biopic
Marketing Daily, - Thursday, September 24, 2009
State Farm is running a new integrated campaign supporting the company's sponsorsh ...
- Sony's '2012' Spot Blankets TV Homes
MediaDailyNews, Wayne Friedman - Wednesday, September 23, 2009
In perhaps one of the biggest TV commercial roadblocks in recent memor ...
- Esurance Launches 90-Second Bollywood Spot
Marketing Daily, Tanya Gazdik - Thursday, September 17, 2009
"IFC was appealing to us from the get-go in relation to th ...
- Blockbuster Trimming Outlets As Viewers Turn Elsewhere
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 16, 2009
Under increasing pressure from Netflix's mail-order and online services and Redbox's ...
- Reach Out: AT&T Entertainment Streams TV, Movies
MediaDailyNews, Wayne Friedman - Thursday, September 10, 2009
Adding to the array of digital destinations for entertainment, AT&T is launchi ...
- Glowing: Focus Pushes '9' With Newspaper Rack Cards
Marketing Daily, Aaron Baar - Thursday, September 10, 2009
Looking to ape the fantastical look of its new animated movie "9 ...
- Glowing: Focus Pushes '9' With Newspaper Rack Cards
MediaDailyNews, Aaron Baar - Wednesday, September 9, 2009
Looking to ape the fantastical look of its new animated movie "9 ...
- Go Ask Alice: Disney Products Rolling Out
Marketing Daily, Karl Greenberg - Thursday, September 3, 2009
Disney's consumer products division is rolling out a lifestyle, merchandise and fashi ...
- Epix Screens Roadside Films
MediaDailyNews, David Goetzl - Wednesday, September 2, 2009
Epix, the premium cable network run by three studios, has signed ...
- Comic Explosion: Disney Buys Marvel Entertainment
MediaDailyNews, Wayne Friedman - Monday, August 31, 2009
Making a dramatic move to broaden its products/ characters for more ...
- Court Rules MPAA Must Prove Downloads Are Domestic
Online Media Daily, Wendy Davis - Friday, August 28, 2009
BitTorrent search engine Isohunt has won a skirmish in a legal batt ...
- Take Two: MTV Launches Made-For-TV Movies
MediaDailyNews, Wayne Friedman - Wednesday, August 26, 2009
MTV Networks will now try its luck with made-for-TV movies, hoping ...
- Cinelatino Signs With Fox, Universal
MediaDailyNews, - Wednesday, August 26, 2009
Cinelatino, a Spanish-language movie channel in the U.S., has finalized a first-ti ...
- Paramount Delaying Scorsese Flick For Lack Of Marketing Funds
Around the Net In Brand Marketing, Thom Forbes - Monday, August 24, 2009
Paramount Pictures is shelving Martin Scorsese's highly anticipated psychological thriller, "Shutter Island ...
- Movie Times May Disappear From Print Pubs
Around the Net In Media, Joan Voight - Sunday, August 23, 2009
The top two U.S. movie theater chains, Regal Entertainment and AMC Entertainmen ...
- Motorola, Blockbuster Ink Movie/Phone Deal
Marketing Daily, - Tuesday, August 18, 2009
Motorola has signed an agreement with Blockbuster Inc. to feature the vid ...
- Blockbuster: Movies On Mobile
MediaDailyNews, - Tuesday, August 18, 2009
Blockbuster will offer movies that can be watched on Motorola Inc. ce ...
- Sundance Channel Unveils VOD Service
Around the Net In Media, Joan Voight - Monday, August 17, 2009
Sundance Channel is launching a video-on-demand service offering documentaries and international fil ...
- Hollywood Battles Rivals, Diminishing Returns
On Media, Diane Mermigas - Friday, August 14, 2009
Fear of diminishing returns from digital distribution is fueling Hollywood studio i ...
- Study: Twitter Doesn't Lead To Box Office (Maybe)
Around the Net In Online Marketing, Gavin O'Malley - Thursday, August 13, 2009
At least according to one "entirely unscientific" pole, Twitter has no effe ...
- 'Yes,' Sorkin said 'Yes' To Facebook Film
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, August 12, 2009
Facebook the movie?! Who'll play Zuckerberg?! Listen to Aaron Sorkin tell t ...
- Movie Resurrecting Brand Julia Child
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 11, 2009
Have a venerable brand that's been in the doldrums for a deca ...
- Epix Inks Deal With Samuel Goldwyn Films
MediaDailyNews, - Friday, August 7, 2009
Movie channel Epix closed a deal with Samuel Goldwyn Films to distribu ...
- 'At The Movies' Switches Hosts
Around the Net In Media, Joan Voight - Thursday, August 6, 2009
A.O. Scott, from The New York Times and Michael Phillips, from t ...
- Fandango Goes Big With 'G.I. Joe'
Online Media Daily, - Wednesday, August 5, 2009
Movie ticket-selling service Fandango is running a full-page mobile ad for t ...
- Ford Book Spawns Movie
Marketing Daily, - Monday, August 3, 2009
A movie about Ford Motor, based on the book, Ford and t ...
- 'Harry Potter' Pushes Creative Boundaries; Localizes
Online Media Daily, Laurie Sullivan - Tuesday, August 4, 2009
Creative shops working to distribute global campaigns without knowing plans for fu ...
- Hopelessly Devoted
Media Magazine, Daniel Frankel - Tuesday, July 14, 2009
Once again in extreme risk-averse mode, Hollywood is more enamored than ev ...