- Movie Gallery App Offer Recommendations
Marketing Daily, - Wednesday, November 18, 2009
Movie Gallery Inc., the parent company of Hollywood Video and Movie Galler ...
- 7-Eleven Promo Is 'Elementary, My Dear Watson'
Marketing Daily, Karl Greenberg - Monday, November 16, 2009
7-Eleven is launching a series of in-store branding campaigns around films a ...
- People Stick With Entertainment Subscriptions
Marketing Daily, Aaron Baar - Monday, November 16, 2009
"There's been a whole lot of discussion that people would cut cab ...
- American Airlines Co-Stars In George Clooney's 'Up in the Air'
Around the Net In Brand Marketing, Thom Forbes - Monday, November 16, 2009
George Clooney's character in the soon-to-arrive
"Up in the Air" ...
- Fake Newspaper Ads Pulled From Movie Campaign
PolicyBlog, Wendy Davis - Friday, November 13, 2009
Ten years ago a stunt marketing campaign online propelled "The Blair Wit ...
- Harley Taps Davie Brown For Product Placement
Marketing Daily, - Wednesday, November 4, 2009
Seeking to "socialize the sport of motorcycling," Harley-Davidson has signed Hollywood-based Dav ...
- Best Buy To Offer 'Cloud Movie' Service
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 3, 2009
...
- Sprint Delivers Mobile Coupons For Movie Theaters
Online Media Daily, Laurie Sullivan - Wednesday, October 28, 2009
Sprint has broadened a mobile marketing coupon campaign that delivers subscribers discoun ...
- Kyocera, Virgin Mobile Team With IFC
Marketing Daily, - Tuesday, October 27, 2009
Kyocera Communications and Virgin Mobile USA have teamed up with the Independe ...
- Volvo Backs Star Turn With 'Twilight: New Moon'
Marketing Daily, Karl Greenberg - Tuesday, October 27, 2009
Efforts include ads, social media, interactive games on a cross-promotional Web sit ...
- Studios May Initially Bar Rentals Of New DVD Releases
Around the Net In Brand Marketing, Thom Forbes - Friday, October 23, 2009
Let me see if I've got this right. The guys with t ...
- Bruce Lee's Daughter Builds The Brand
Around the Net In Brand Marketing, Thom Forbes - Friday, October 23, 2009
Shannon Lee last year bought back the rights to her father's ima ...
- Milk's 'White Gold' Stars In Faux Rock Opera
Marketing Daily, Karl Greenberg - Wednesday, October 21, 2009
"What we are hoping is that by engaging teenagers and moms onli ...
- Horror Marketers Use Social Media To Scare Up Crowds
Online Media Daily, Laurie Sullivan - Wednesday, October 21, 2009
When it comes to marketing and advertising online to horror fans, ...
- Disney's Iger: Studio Chiefs Must Be Part Visonary, Part Marketer
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 21, 2009
In a keynote speech at a business and entertainment conference in L ...
- Best Buy, Netflix Partner For Streaming Video
Marketing Daily, - Tuesday, October 20, 2009
Best Buy says it is hooking up with Netflix, and will off ...
- How A Kid's Movie Became A Hipster Happening
Around the Net In Brand Marketing, Thom Forbes - Monday, October 19, 2009
"Where the Wild Things Are" is becoming the hipster equivalent of "St ...
- Big Apple Is 'Where The Wild Things Are'
Marketing Daily, Karl Greenberg - Wednesday, October 14, 2009
Karen Sortito, the former head of promotions for MGM, Fox and Paramou ...
- Paranormal Activity Tears A Page From The 'Blair Witch' Playbook
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 13, 2009
...
- Comic Con Is Coming To N.Y. Next Week
Marketing Daily, Karl Greenberg - Friday, October 9, 2009
Because Comic Con has also become a convention where celebrities sit ...
- Campari Calendar Features 'Bond' Actress
Marketing Daily, - Thursday, October 8, 2009
Campari's just-released 2010 calendar, the 11th edition, features actress Olga Kurylenko sippi ...
- Honda Launches New Docu-Series On Twitter
Marketing Daily, Karl Greenberg - Thursday, October 8, 2009
"We have had a lot of feedback on the films on Twitte ...
- NASCAR, Action Movies Drive Brand Chatter
Marketing Daily, Karl Greenberg - Thursday, October 8, 2009
Michael Cooperman, senior director, consumer marketing and product development at J.D. Powe ...
- Marketers Takes Charge Of Hollywood Studios
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 7, 2009
The recent appointment of executives adept at marketing to run Universal Pictur ...
- Chase Partners With Sundance Channel On Films
Marketing Daily, Tanya Gazdik - Tuesday, October 6, 2009
The centerpiece is a co-branded weekly film block, "Official Selection: The Tastemak ...
- Roll 'Em: National CineMedia Signs 3 New Affiliates
MediaDailyNews, Erik Sass - Monday, October 5, 2009
This week brought more deals in the cinema advertising business, with n ...
- Correction: 3-D Movie Ads Deemed Effective, Just Not Premium Value
MediaDailyNews, - Monday, October 5, 2009
The headline of a story in Friday's edition of MediaDailyNews ("National CineMed ...
- Harvard Yard Braces For Facebook, The Movie
Around the Net In Online Marketing, Gavin O'Malley - Thursday, October 1, 2009
The Facebook movie, Columbia Pictures' "The Social Network," is reportedly set ...
- Hostess Dangles $1M In Halloween Promotion
Marketing Daily, Karl Greenberg - Tuesday, September 29, 2009
David Leavitt, VP of snack marketing at Hostess' parent, Interstate Brands Corp ...
- mSpot Debuts Mobile Movies
MoBlog, Mark Walsh - Tuesday, September 29, 2009
Mobile entertainment company mSpot is taking on iTunes by offering streaming, full-leng ...