- Honda's Asimo To Make Sundance Appearance
Marketing Daily, Karl Greenberg - Friday, January 15, 2010
As the category-exclusive sponsor of the Sundance Film Festival in Park Cit ...
- Chernin Sets Sights On MGM
Around the Net In Media, Fern Siegel - Thursday, January 14, 2010
Ex-News Corp. CEO Peter Chernin wants Metro-Goldwyn-Mayer, owned by his old bos ...
- Who Sees Opening-Weekend Movies?
Marketing Daily, - Thursday, January 14, 2010
Top 10 DMAs in which reside adults who usually see a mov ...
- 2010: Audi Plans To Stay In The Picture
Marketing Daily, Karl Greenberg - Monday, January 11, 2010
Scott Keogh, VP marketing for the automaker, says plans for the ye ...
- Epix To Be Distributed On Cox Cable
MediaDailyNews, David Goetzl - Monday, January 11, 2010
Epix, the fledgling pay channel, has received a boost via a de ...
- 'Avatar' Star Zoe Saldana Lands Avon Deal
Around the Net In Brand Marketing, Thom Forbes - Monday, January 11, 2010
...
- FX Brokers TV Deal For 'Avatar'
Around the Net In Media, Fern Siegel - Thursday, January 7, 2010
News Corp.'s 20th Century Fox is near a deal to sell t ...
- Timberland Back As Sundance Sponsor
Marketing Daily, - Wednesday, January 6, 2010
The Timberland Co. says it will return to the Sundance Film Festiv ...
- Melting Pot, Skyy Vodka Tie In With Movie
Marketing Daily, Karlene Lukovitz - Tuesday, January 5, 2010
Given The Melting Pot's popularity as a Valentine's Day destination, the mov ...
- Flixster Swallows Rotten Tomatoes
Online Media Daily, Erik Sass - Monday, January 4, 2010
Flixster Inc., owner of online movie community Flixster.com, has acquired Rotten Tomatoe ...
- Patience, Big Mass Marketing Bucks Pay Off For 'Avatar'
Around the Net In Brand Marketing, Thom Forbes - Monday, January 4, 2010
During its third weekend, "Avatar" became only the fifth movie in histo ...
- IMAX Theatre Gives Audiences 4D Treatment in Canada
Creative Media Blog, Amy Corr - Monday, January 4, 2010
IMAX movies give viewers distinct sensations, like a nature-sanctioned LSD trip. Sometime ...
- Check Please: Netflix Woos Studios
Around the Net In Media, Fern Siegel - Wednesday, December 30, 2009
Netflix continues to deliver profits and strong revenues quarter-over-quarter and year-over-year, wi ...
- Netflix CCO Looking To Cut Digital Distribution Deals With Studios
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 29, 2009
After doing an end-run around the Hollywood studios last year to g ...
- Five Best Branded-Entertainment Deals Of 2009
Around the Net In Brand Marketing, Thom Forbes - Monday, December 28, 2009
Topping the list is the movie "Up In The Air," featuring Geor ...
- Lego Uses Movie Tie-Ins To Help Drive Sales In Shrinking Market
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 24, 2009
While the global toy industry slumped by 5% in the first ha ...
- 'Lovely Bones' Marketing To Target Young Females
Around the Net In Brand Marketing, Thom Forbes - Thursday, December 24, 2009
"Lovely Bones," a chilling drama from Peter Jackson that features a murder ...
- Pop Secret Leverages Watching Movies At Home
Marketing Daily, Aaron Baar - Thursday, December 17, 2009
"With the economy being down, a lot of people are staying ...
- Strong Movie Marketing During Recession; Better Marketing In Good Times?
TV Watch, Wayne Friedman - Friday, December 18, 2009
The movie business seems to have found the right script this yea ...
- Fuller's 19 Entertainment Dreams Of An Online Hit
MediaDailyNews, - Wednesday, December 16, 2009
Simon Fuller's 19 Entertainment, part of CKX, said it will launch ...
- Walt Disney's Nephew Dies
MediaDailyNews, - Wednesday, December 16, 2009
Roy E. Disney, the nephew of Walt Disney, passed away Wednesday. ...
- How American Airlines, Hilton Got To 'Co-Star' In 'Up In The Air'
Around the Net In Brand Marketing, Nina Lentini - Monday, December 14, 2009
While there are more than enough unique branding moments for American Airlin ...
- 3-D Or Not 3-D?
Around the Net In Brand Marketing, Nina Lentini - Monday, December 14, 2009
Hollywood is banking on 3-D to boost box office, and the sci- ...
- Mobile Ad Lets Consumers Buy Universal's 'Inglourious Basterds'
Online Media Daily, Laurie Sullivan - Thursday, December 10, 2009
A mobile ad, supported by Adgregate and Greystripe, encourages people to pre-ord ...
- LG Pulls Out Stops With 'Avatar' Campaign
Marketing Daily, Aaron Baar - Monday, December 7, 2009
Beginning Dec. 7, LG is airing a television commercial that features foota ...
- Google's Metered TV Play
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, December 1, 2009
In the wake of news that YouTube is exploring the movie "renta ...
- New Movie About Corporate Hatchetman Hard To Market
Around the Net In Brand Marketing, Thom Forbes - Monday, November 30, 2009
Writer/director Jason Reitman came up with the idea for "Up in t ...
- Who Downloads Movies?
Marketing Daily, - Friday, November 27, 2009
Top 10 DMAs in which reside online users who downloaded movies ...
- Google Improves Movie Search
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, November 25, 2009
Google has streamlined its movie search function on users' iPhone, Palm WebO ...
- Big Apple Invites A Closer Inspection
Marketing Daily, Karl Greenberg - Thursday, November 19, 2009
NYC & Company, the official marketing, tourism and partnership organization of t ...