Who Sees Opening-Weekend Movies?

  • by January 14, 2010
Top 10 DMAs in which reside adults who usually see a movie during opening weekend, in the past year:

1 Harlingen/ Weslaco/ Brownsville/ McAllen, Texas

2 El Paso, Texas

3 Memphis, Tenn.

4 Houston, Texas

5 Bakersfield, Calif.

6 San Antonio, Texas

7 Los Angeles

8 Las Vegas

9 Miami/ Ft. Lauderdale

10 Atlanta

Source: Scarborough Research, www.weknowthelocals.com

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