Correction: 3-D Movie Ads Deemed Effective, Just Not Premium Value

  • October 5, 2009
The headline of a story in Friday's edition of MediaDailyNews ("National CineMedia Doubts 3-D Ads Will Work") incorrectly implied that the cinema advertising network does not believe its new 3-D ads are effective. The headline should have stated that the company doubts it will be able to reap a premium from advertisers or agencies to buy the new advertising formats in the current economic environment. The original headline has been updated.
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