The headline of a story in Friday's edition of
MediaDailyNews ("National CineMedia Doubts 3-D Ads Will Work") incorrectly implied that the cinema advertising network does not believe its new
3-D ads are effective. The headline should have stated that the company doubts it will be able to reap a premium from advertisers or agencies to buy the new advertising formats in the current economic
environment. The original headline has been
updated.
