- High-End Set-Top Boxes Projected To Reach 10 Million Units Globally
MediaDailyNews, Wayne Friedman - Monday, November 11, 2013
TV viewers continue to want more from the TV set-top-box devices ...
- Search Marketing Job Responsibilities Changing To Support Both Paid, Organic
SearchBlog, Laurie Sullivan - Friday, November 8, 2013
Top salaries for search engine marketing have fallen across the board. T ...
- Vistar And Verve Link DOOH, Mobile Screens, Create Location-Based Programmatic Platform
Real-Time Daily, Tyler Loechner - Thursday, October 31, 2013
Verve Mobile, a location-based mobile ad network, and Vistar Media, a programmat ...
- Is Big Data Crushing The Cookie? Real-Time With Acxiom's Daniella Harkins
RTBlog, Tyler Loechner - Tuesday, October 29, 2013
Is Big Data crushing the cookie, or is multichannel marketing? Is the ...
- The Cookie Is Crumbling Under Multichannel's Weight
Real-Time Daily, Tyler Loechner - Monday, October 28, 2013
As more and more brands turn to multichannel marketing, new reports a ...
- Twice As Many Brands Have Gone Multichannel In 2013
Real-Time Daily, Tyler Loechner - Wednesday, October 16, 2013
The number of brands advertising across multiple digital channels has more th ...
- Transparency Breeds Honesty, Tech Investments Across Ad Industry
Online Media Daily, Laurie Sullivan - Monday, September 23, 2013
Transparency will drive publishers to create a better experience for consumers visiti ...
- Marketers Struggle With Tracking Customers Cross-Platform
Online Media Daily, Gavin O'Malley - Friday, September 6, 2013
The benefits of tracking customers across various channels are many, and inclu ...
- Engaging Consumers In A Multi-Screen World
Marketing Daily, Shrikant Latkar - Friday, September 6, 2013
As the popularity of multi-screening grows, it will be crucial for markete ...
- TV-Video Providers Lose More Subscribers
MediaDailyNews, Wayne Friedman - Tuesday, September 3, 2013
Multichannel TV-video services -- cable, satellite, and telco -- continue to lo ...
- Scott Vaughan To 'Integrate' In, Tapped As New CMO
Real-Time Daily, Tyler Loechner - Wednesday, September 4, 2013
Marketing technology provider Integrate is expected to this morning announce the additi ...
- The Mobile Measurement And Metrics Miasma
Mobile Marketing Daily, - Tuesday, September 3, 2013
While metrics standardization and consistency are critical to advancing mobile media spen ...
- Print Preferred?: Back-To-School Shoppers Want Analog Ads, Too
MoBlog, Steve Smith - Monday, August 26, 2013
Back-to-school shoppers actually prefer to get their promotions in print ads ov ...
- Multi-Channel Video Subscribers Down; Industry Levels Off
Research Brief, Jack Loechner - Monday, August 26, 2013
According to the Leichtman Research Group, the thirteen largest multi-channel video provide ...
- CBS Cuts Deal With Verizon
MediaDailyNews, Wayne Friedman - Thursday, August 22, 2013
While its struggles continue with Time Warner Cable, CBS Corp. has ma ...
- The (471%) Importance of Cross-Channel Data And Targeting
Real-Time Daily, Tyler Loechner - Friday, August 16, 2013
PointRoll, a Gannett company, recently created a retail outlook report. In t ...
- [x+1] Steps Up Mobile Game, Acquires WDA
Real-Time Daily, Tyler Loechner - Wednesday, July 17, 2013
More and more advertisers are stepping into the mobile arena, and ...
- WSJ.com Produces Online Video About Obamacare
Online Video Daily, P.J. Bednarski - Tuesday, July 9, 2013
The Wall Street Journal today debuted a four-minute video on its Websi ...
- Behavioral Marketing Delivers
Research Brief, Jack Loechner - Tuesday, July 2, 2013
According to new research by Silverpop, with Forrester Consulting, today's buyers contr ...
- Reach Millennials Via Search, Social, Mobile
Marketing Daily, Aaron Baar - Thursday, June 20, 2013
Millennials have come to see the daily deal Web sites as ...
- Tips On Structuring Tomorrow's Search Marketing Department
SearchBlog, Laurie Sullivan - Monday, June 10, 2013
The next version of the marketing department will require a multichannel strategi ...