- Mack Trucks Gives Bulldog New Leash On Life
Marketing Daily, Karl Greenberg - Monday, March 10, 2014
The company, which has been around for 114 years, is doing ...
- Women Log More Time Than Men On Mobile Apps, Web
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 5, 2014
Smartphone users spent 89% of the time spend on media through ...
- Consumers Disenchanted With M-Commerce
Marketing Daily, Sarah Mahoney - Thursday, February 27, 2014
As far as consumers are concerned, multichannel shopping is old news. A ...
- Lexus Touts Lineup With Always-On Strategy
Marketing Daily, Karl Greenberg - Wednesday, February 26, 2014
Lexus is marketing all of its cars on a regular basis th ...
- comScore On Partnership Path To Real-Time Audience Measurement, Inks Acxiom, Epsilon, Batanga Deals
Real-Time Daily, Laurie Sullivan - Tuesday, February 18, 2014
Think back to when working with one company meant doing it al ...
- PubMatic Hires New CMO, Bolsters Partnership With Advance Digital
Real-Time Daily, Tyler Loechner - Monday, February 10, 2014
Sell-side platform (SSP) PubMatic on Monday announced the appointment of Terri Walt ...
- The 78 Percent Aren't Talking, But You Should Be Listening
Search & Performance Marketing Daily, Patrice Francois - Friday, February 7, 2014
Social networks have evolved into the world's largest focus group -- b ...
- TV Is Prime Focus When Set's On
Research Brief, Jack Loechner - Thursday, February 6, 2014
According to a new study from TiVo Inc., despite the prevalence ...
- 'Programmatic Systems' Accounted For $1.9B Of Multi-Screen Video Spend In 2013
Real-Time Daily, Tyler Loechner - Wednesday, January 22, 2014
Roughly $1.9 billion of multi-screen video ad spend was spent via "programmat ...
- Correction: La Comunidad No Longer Independent
MAD, Staff Report - Friday, January 17, 2014
But it will retain its La Comunidad branding as a fully integrat ...
- Adobe Unites Campaign Management Services
Real-Time Daily, Tyler Loechner - Tuesday, January 14, 2014
Adobe on Tuesday announced it has combined Adobe Campaign and Adobe Experien ...
- 2014: 'Big Bang' Year For Advertisers Thanks To Programmatic?
Around the Net in Real-Time, Tyler Loechner - Thursday, January 2, 2014
"Up to now brands have faced great difficulty in reaching customers acro ...
- Forevermark To Launch YouTube Multichannel Ad Campaign
Online Media Daily, Laurie Sullivan - Tuesday, December 17, 2013
Forevermark will become the first luxury brand to run a YouTube masthe ...
- Sharpen Your Marketing Strategy With Accountable Media
Marketing Daily, Christine Oliveri - Tuesday, December 10, 2013
Modern, cross-channel media consumption can generate incredibly valuable data, and presents ...
- Multitasking With TV And Smartphones or Tablets
Research Brief, Jack Loechner - Friday, December 6, 2013
According to a new study and report by Keith Nissen, MRG Co ...
- Move Over, Big Data - It's Time For Big Action
Real-Time Daily, Paul Alfieri - Thursday, December 5, 2013
As the new year begins with the foundational technology now in plac ...
- The Exchange Lab Secures $8 Million In Funding
Real-Time Daily, Tyler Loechner - Thursday, December 5, 2013
The Exchange Lab, a London-based multiplatform programmatic exchange, today announced it h ...
- Is Real-Time Budget Reallocation The Next Step?
Around the Net in Real-Time, Tyler Loechner - Monday, December 2, 2013
Adotas today posted an article written by Tyler Moebius, CEO and found ...
- IBM Benchmark: Multiple Screens Drive Online Holiday Sales
Online Media Daily, Laurie Sullivan - Saturday, November 30, 2013
Black Friday online sales rose 18.9% in 2013 compared with the sa ...
- Multiplatform Ad Spend To Increase 91% YoY For Programmatic Buyers
Real-Time Daily, Tyler Loechner - Wednesday, November 27, 2013
Marketers are expected to spend 91% more in Q4 2013 then th ...
- Retrans Fees Forecast To Hit $7.6B By 2019
MediaDailyNews, Wayne Friedman - Friday, November 22, 2013
Retransmission fees are set to double in five years -- even ...
- Do Advertisers Wait For Multiscreen Ad Metrics Or Grow Their Business Via Multiscreen Now?
MediaDailyNews, Sean Cunningham - Tuesday, November 19, 2013
By qualifying the future growth of multiscreen campaigns as being largely depende ...
- Optimizing Mobile Offers
Mobile Marketing Daily, Michael Caccavale - Tuesday, November 19, 2013
Are you optimizing off of the right data points in mobile, taki ...
- North American Sports Media Rights Forecast To Hit $17B By 2017
MediaDailyNews, Wayne Friedman - Thursday, November 14, 2013
No doubt giving more worries to those multichannel TV channel distributors, ...
- Consumers Expect Optimized Mobile Experiences, Retail Sites Need Improvement
Online Media Daily, Laurie Sullivan - Wednesday, November 13, 2013
Mobile devices have become an integral part of the consumer's lifestyle, b ...
- Digital Decoupling: A Capability Multiplier In The Marketing Equation
Marketing Daily, Donna Tuths - Tuesday, November 12, 2013
As multichannel marketing opportunities continue to expand, digital decoupling provides a w ...
- High-End Set-Top Boxes Projected To Reach 10 Million Units Globally
MediaDailyNews, Wayne Friedman - Monday, November 11, 2013
TV viewers continue to want more from the TV set-top-box devices ...
- Search Marketing Job Responsibilities Changing To Support Both Paid, Organic
SearchBlog, Laurie Sullivan - Friday, November 8, 2013
Top salaries for search engine marketing have fallen across the board. T ...
- Vistar And Verve Link DOOH, Mobile Screens, Create Location-Based Programmatic Platform
Real-Time Daily, Tyler Loechner - Thursday, October 31, 2013
Verve Mobile, a location-based mobile ad network, and Vistar Media, a programmat ...
- Is Big Data Crushing The Cookie? Real-Time With Acxiom's Daniella Harkins
RTBlog, Tyler Loechner - Tuesday, October 29, 2013
Is Big Data crushing the cookie, or is multichannel marketing? Is the ...