- Adotas, Monday, December 2, 2013 1:15 PM
Adotas today posted an article written by Tyler Moebius, CEO and founder of
Adconion. In it, Moebius calls "real-time cross-channel attribution and allocation" the next big thing. By that, he means the ability to reallocate budget across media channels in real-time based on
what data is telling the marketer.
Read the whole story at Adotas »