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Is Real-Time Budget Reallocation The Next Step?
- Adotas, Monday, December 2, 2013 1:15 PM
Adotas today posted an article written by Tyler Moebius, CEO and founder of Adconion. In it, Moebius calls "real-time cross-channel attribution and allocation" the next big thing. By that, he means the ability to reallocate budget across media channels in real-time based on what data is telling the marketer.
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.