- Fullscreen's New Film Unit Wants To Take YouTube Stars To Big Screen
Around the Net in Video, P.J. Bednarski - Friday, January 23, 2015
The YouTube multichannel network has announced its Fullscreen Films initiative, a production-bas ...
- Adaptiv.io, Apsalar Ink Deal For Real-Time Cross-Platform Data Automation
Mobile Marketing Daily, Laurie Sullivan - Wednesday, January 14, 2015
Apsalar has partnered with Adaptiv.io to build out a cross-channel and cross-platfo ...
- IgnitionOne Focuses On Mobile, Finding Unattributed Conversions
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 8, 2015
IgnitionOne began rolling out Thursday what will become a series of featur ...
- 2015 Programmatic Predictions
RTBlog, Tyler Loechner - Wednesday, December 31, 2014
The programmatic ad industry's 2014 predictions were hit or miss, and it ...
- Google Releases Tool Predicting Path To Purchase
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 18, 2014
Customer journeys from search to purchase are all over the map. So ...
- Cross-Channel Campaigns Remain Challenging For Marketers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 16, 2014
Despite the need for multiplatform campaigns as consumer habits change, only 2 ...
- Challenge To YouTube By Vessel Depends On Subs/Ad Combo
VidBlog, P.J. Bednarski - Wednesday, December 17, 2014
In a blog to creators, Jason Kilar, the former Hulu CEO, explain ...
- People-Based Targeting Takes Center Stage In A Keywordless World
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 12, 2014
Keywords have transitioned to a new role in search engine marketing ...
- Cross-Channel Marketing Lacks Maturity, Consistency
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 27, 2014
Cross-channel marketing remains in its infancy, despite the adoption of multiple med ...
- The Many Definitions Of Multichannel Marketing
Around the Net in Search Marketing, Laurie Sullivan - Friday, October 24, 2014
Confused on the definition of multichannel marketing. You're not alone, Ben Dav ...
- Copywriter Says Meetings Result in 'Completely Mindless Piece of Crap Communication' But This Agency Wants You to Write Like A Chubby Kid in Sweatpants
Mediapsssst, Richard Whitman - Tuesday, October 21, 2014
Well, long-time copywriter Rich Siegel is a man to whom I c ...
- AOL Launches A Data Management Platform, Unveils TV Ad Targeting Tech
Real-Time Daily, Tyler Loechner - Monday, September 29, 2014
Big Data just got much bigger at AOL. At its second annu ...
- New Platform Will Link Customer Data Across Channels, Devices
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 24, 2014
Disparate enterprise systems and media channels that keep data in silos cou ...
- Guitar Center Going Big Into Media, Expanding Retail
Marketing Daily, Karl Greenberg - Wednesday, August 6, 2014
The retailer, which has marketing partnerships with QuestLove as part of t ...
- Multi-Screen Campaigns On Rise, But Analytics Sorely Lacking
Video Insider, Daisy Whitney - Monday, August 4, 2014
There is good news and bad news when it comes to multi-scre ...
- Jivox Study Identifies Data Challenges For Multiscreen Campaign Investments
SearchBlog, Laurie Sullivan - Friday, August 1, 2014
Investments in multiscreen advertising continue to rise, but a study from Jiv ...
- Expion Relaunches Social Marketing Platform: Integrates Data, Offers More Customized View
MediaDailyNews, Joe Mandese - Wednesday, July 23, 2014
Silo-like thinking can be the bane of any form of marketing th ...
- McD's 'B-Boy' Event Targets Young Asian-Americans
Marketing Daily, Karlene Lukovitz - Monday, July 21, 2014
In an example of employing nontraditional marketing to target multicultural audiences, McDonald ...
- Three Quarters Of Global Internet Users Watch TV Daily, But Not Satisfied
Research Brief, Jack Loechner - Monday, July 21, 2014
According to global research consultancy TNS, adults around the world remain hook ...
- Marin Varies Ads Automatically As Product Feed Data Changes
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 21, 2014
"Nothing is more frustrating to an online shopper than clicking on ...
- Disrupting The Existing Cross-Media Measurement Paradigm Is The Way Forward
Real-Time Daily, - Friday, June 6, 2014
Media and advertising (and the consumer) is fast tracking towards an alwa ...
- Farmland Launches Bacon Club, Campaign
Marketing Daily, Karlene Lukovitz - Friday, May 16, 2014
The site also features several videos created as part of a ne ...
- Mike's Hard Lemonade Offering 'Mikehacks'
Marketing Daily, Karlene Lukovitz - Wednesday, May 7, 2014
The campaign spans digital and social platforms, including 15-second preroll packages showcasi ...
- Google Acquires Adometry, With Focus On Cross-Channel, Multiscreen Attribution
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 6, 2014
Google has acquired Adometry, which specializes in online advertising attribution, to he ...
- Hold The FX, Tell Me A Story
MAD, Larissa Faw - Monday, April 14, 2014
Lapiz, the Leo Burnett multicultural shop focuses on great story telling ...
- More Awesomeness, As It Acquires YouTube MCN Big Frame
Online Video Daily, P.J. Bednarski - Wednesday, April 2, 2014
AwesomenessTV, the multichannel YouTube outfit acquired last year by DreamWorks Animation, ...
- It's a Multi-Screen World
Research Brief, Jack Loechner - Thursday, March 27, 2014
According to results from the AdReaction Report, Marketing in a Multi-screen Worl ...
- How To Address Multichannel Attribution
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, March 18, 2014
After building out an attribution business since 2009, George Michie discovered much le ...
- User Generated Content Preferred Over TV By Millennials
Research Brief, Jack Loechner - Monday, March 17, 2014
According to Crowdtap, partnered with Ipsos Media surveying 839 millennial men a ...
- Courtyard's Road Trip Began Its Yearlong Journey At SXSW
SearchBlog, Laurie Sullivan - Monday, March 17, 2014
The craziness at SXSW makes having a place to unwind midday extreme ...