• by P.J. Bednarski  @pjbtweet, July 9, 2013

The Wall Street Journal today unveiled  “Prescribed: A Personalized Tour of ‘Obamacare’,” a video that explains some of how America’s new health-care laws will change they way Americans get and pay for medical service when most of the new rules start, in January 2014.
The four-minute interactive video shows some of the options and benefits and touches on the penalties associated with not obtaining insurance. Viewers can watch it from a lot of perspectives--someone unemployed, self-employed or working for a big company, and rich or poor. Watch it at www.wsj.com/prescribed

The video, shot in a clever point-of-view style with touches of humor, uses a custom-built DSLR headcam, the company says. The interactive feature coincides with the rollout of new page on WSJ.com that will be all about the new, controversial health care law.
Andy Regal, the Journal's head of video operations, Jarrad Cole, video producer, and health  policy writer Janet Adamy are responsible for the video. The newspaper Website worked with Zentrick, an interactive video tech company based in New York.