- Apple Hits Sour Note With Direct Marketing Ploy
MoBlog, Mark Walsh - Friday, September 12, 2014
When CEO Tim Cook capped off the marathon Apple keynote on Tuesd ...
- Can TV Learn From U2's Recent 'Free' Deal With Apple?
TV Watch, Wayne Friedman - Thursday, September 11, 2014
Despite growing pay TV and other OTT services, consumers always believe ...
- Moroch Partners Jumps on the Job Title Inflation Name Game Train
Mediapsssst, Richard Whitman - Monday, September 8, 2014
Oh my head! If yet another ad agency comes up with y ...
- The Boss Is Coming To 'Lilyhammer'
Around the Net in Video, P.J. Bednarski - Friday, September 5, 2014
Bruce Springsteen will make an acting appearance in Netflix's "Lilyhammer" series, enteri ...
- Vevo Taps Rice As Chief Product Officer
MediaDailyNews, Gavin O'Malley - Thursday, September 4, 2014
Vevo has named David Rice to the new post of chief produ ...
- App Lets Users Rap On Upcoming Vinyl Record
Out to Launch, Amy Corr - Wednesday, September 3, 2014
Random iPhone App of the week: Stones Throw Records, an underground hip-h ...
- Clear Channel, Mario Lopez Expand Partnership
MediaDailyNews, Erik Sass - Tuesday, August 26, 2014
Clear Channel Media and Entertainment and ubiquitous entertainment personality Mario Lopez announc ...
- Tribune Media Name New Head Of Digital Operations
Around the Net In Media, Gavin O'Malley - Tuesday, August 26, 2014
After about year on the job, former Yahoo exec Shashi Seth ...
- Lenovo's 'Tough Season' Is Back, And Bigger
Marketing Daily, Aaron Baar - Monday, August 25, 2014
Having attracted 13.5 million views last year, Season Two of the mockumenta ...
- Those Who Browse Online, Buy Online
MobileShopTalk, Chuck Martin - Tuesday, August 26, 2014
In online commerce, there's browsing and then there's buying. We've seen fr ...
- Kia's Hamsters Are Back To Zap The 2015 Soul EV
Marketing Daily, Karl Greenberg - Thursday, August 21, 2014
The automaker says the most successful Hamsters were in 2011's "Share So ...
- Tech World Brings Bling To Burning Man
Around the Net In Media, Gavin O'Malley - Thursday, August 21, 2014
Without any allusions to a tech bubble, Nick Bilton details the off-kilt ...
- That's Why They Call It Twerk: Ad Pros Get Ready For Live VMA Ads on MTV
Around the Net in Video, P.J. Bednarski - Thursday, August 21, 2014
For the VMA show this Sunday on MTV and MTV.com, the netwo ...
- YouTube's Music Service Will Show Clips Not Available Elsewhere
Around the Net in Video, P.J. Bednarski - Tuesday, August 19, 2014
GooglePlay MusicKey, the apparent new name for the new YouTube/Google music servic ...
- MTV's "VMAs" Are Nearly Here: Will Parents Be Shocked? Will TV Marketers?
TV Watch, Wayne Friedman - Tuesday, August 19, 2014
Seems like a broken record now: MTV's "Video Music Awards" are near ...
- 'Tis The Season For Some Madden
Marketing Daily, Aaron Baar - Friday, August 15, 2014
"'Madden' is the unofficial kickoff of football season," Dana Marineau, vice preside ...
- Music Drives Preferences For Multicultural Americans
Marketing Daily, Karl Greenberg - Wednesday, August 13, 2014
On average, per Nielsen Music 360, multicultural Americans spend $7 more ...
- Redd's Apple Ale Partners With Chaparro
Marketing Daily, Tanya Gazdik - Thursday, August 14, 2014
Redd's Apple Ale is partnering with actor and comedian Omar Chaparro f ...
- NEW! Off-Season, Manning Brothers Rap In DirecTV's 'Fantasy Football Fantasy'
Out to Launch, Amy Corr - Wednesday, August 13, 2014
DirecTV scores with "Fantasy Football Fantasy," a 3:15 music video, starring Peyt ...
- Spotify Adds Buy Button, Experiences Through BrandPage
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 14, 2014
Spotify has added a buy button to its service, making it possib ...
- Vevo Partners With Pinterest, Adds Pin It And Drives Referral Traffic
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, August 13, 2014
Gaining entree to an increasingly coveted community, Vevo is partnering with Pinteres ...
- Q&A With YouTube Topper Susan Wojcicki
Around the Net in Video, P.J. Bednarski - Wednesday, August 13, 2014
Meet the woman whose site is the repository for billions of video ...
- Newcastle Brown Ale Celebrates Bartenders
Marketing Daily, Tanya Gazdik - Tuesday, August 12, 2014
Newcastle Brown Ale is celebrating bartenders in a unique promotion enlisting t ...
- Google Launches Music Preview And Buy Ad Unit
Around the Net In MAD London, Laurie Sullivan - Tuesday, August 12, 2014
Google has begun testing "Listen Now" ad units, along with Spotify, Rhapso ...
- Horizon, Clients Interface With Music, Artists In New Ways Via Clear Channel Partnership
MAD, Larissa Faw - Monday, August 11, 2014
The media agency is partnering with Clear Channel to pilot the laun ...
- DirecTV Double Fantasy Is Rapping Manning Brothers
Marketing Daily, Aaron Baar - Monday, August 11, 2014
The rapping Manning brothers are back again for DirecTV, this time ...
- Google Moves Toward 'Buy' Button Through Listen Now Ad Unit
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 11, 2014
Google has begun testing "Listen Now" ad units, along with Spotify, Rhapso ...
- NEW! Meow Mix Jingle Gets Electronic Dance Music Update
Out to Launch, Amy Corr - Friday, August 8, 2014
Everyone familiar with the classic Meow Mix jingle of yesteryear better s ...
- Honda Goes Social For Summer 'Cheerance'
Marketing Daily, Karl Greenberg - Thursday, August 7, 2014
This time it's about "Cheerance" where, in addition to traditional media execution ...
- Guitar Center Going Big Into Media, Expanding Retail
Marketing Daily, Karl Greenberg - Wednesday, August 6, 2014
The retailer, which has marketing partnerships with QuestLove as part of t ...