- Separating Good CTV Ad Inventory From Bad?
TV Watch, Wayne Friedman - Tuesday, December 19, 2023
Competitive legacy TV brands looking to gain the reach they are losi ...
- Disney Pursuing Stronger, Closer Ties To The Video Gaming Business?
TV Watch, Wayne Friedman - Friday, December 15, 2023
Now comes word that Walt Disney might be looking to re-energize i ...
- Netflix First 6-Month Viewing Report: 18,000 Titles, 100B Hours Viewed
Television News Daily, Wayne Friedman - Wednesday, December 13, 2023
Netflix has released its total global program viewing covering a 6-month perio ...
- 41% Of Netflix Users Don't Know About Its Ad-Supported Tier - Is That Bad?
TV Watch, Wayne Friedman - Tuesday, December 12, 2023
Netflix has an ad-supported option? Who knew? ...
- More Ad-Supported Streaming? CTV CPMs Continue To Fall
Television News Daily, Wayne Friedman - Wednesday, December 6, 2023
As consumer options for ad-supported streaming premium services and FAST networks gro ...
- Meet The New Boss, Same As The Old Boss: Selling New Streaming Bundles
TV Watch, Wayne Friedman - Thursday, December 7, 2023
WBD CEO David Zaslav is pushing for more bundling of all streami ...
- Verizon Bundles Netflix, Max Ad-Supported For $10 Per Month
MediaDailyNews, Karlene Lukovitz - Monday, December 4, 2023
Big streamers leveraging Verizon's large user base to pump up reach a ...
- More Consumers Now Launch TV Viewing Via Smart TV Apps Than Set-Top Boxes
MediaDailyNews, Karlene Lukovitz - Thursday, November 30, 2023
Consumers express high loyalty to their default apps or sources. ...
- Streaming TV/Movie Library Shows: The Mothership Of The Business
TV Watch, Wayne Friedman - Thursday, November 30, 2023
For the most recent reporting week of October 23-29, Nielsen says "Suit ...
- Big 6 Streamers Projected To Add 195M Subs By 2029
MediaDailyNews, Karlene Lukovitz - Tuesday, November 28, 2023
Netflix is projected to retain a nearly 30M size advantage over t ...
- Streamers Continue To Spend Billions On New TV, Movie Content: Analysts
Television News Daily, Wayne Friedman - Tuesday, November 28, 2023
Despite the push for streamers to cut TV/movie spending, major platforms ke ...
- Streamer Reach Weakens Due To Seasonality, Hollywood Strikes
Television News Daily, Wayne Friedman - Friday, November 24, 2023
Only two of 15 streaming platforms gained in household reach -- Netfl ...
- Streaming Bundling Sounds Good - But Who Really Benefits?
TV Watch, Wayne Friedman - Tuesday, November 21, 2023
Is streaming bundling what consumers want to organize all their streaming purchase ...
- Watch Your Language: 'Executive-Produced' Is Not A Word
TVBlog, Adam Buckman - Tuesday, November 21, 2023
I sometimes consider myself to be the executive producer of the " ...
- Netflix: Seeking A New Live Sports Pitch?
TV Watch, Wayne Friedman - Thursday, November 16, 2023
Netflix is seemingly trying to find some interesting formula that will gi ...
- Netflix, Prime Video Have Stickiest Subscribers, Peacock's Jump Ship Soonest
MediaDailyNews, Karlene Lukovitz - Tuesday, November 14, 2023
Three years' difference in average sub duration can make a crucial differen ...
- Cable TV Legend Malone: New Industry Bundling The Answer For Legacy TV?
TV Watch, Wayne Friedman - Monday, November 13, 2023
Can any legacy TV company streaming platforms -- Disney+, Peacock, Paramount+, Ma ...
- Verizon To Offer Discounted Bundle Of Ad-Supported Netflix, Max
MediaDailyNews, Karlene Lukovitz - Friday, November 10, 2023
Combo of rival apps will reportedly go for about $10, a ...
- More Layoffs At Netflix
MediaDailyNews, Karlene Lukovitz - Monday, November 6, 2023
Despite a strong Q3, Netflix is still trimming staff with the foc ...
- Netflix To Offer New Ad, Sponsorship, Measurement Options
Television News Daily, Wayne Friedman - Wednesday, November 1, 2023
Netflix will offer marketers new ad opportunities, including a special media packa ...
- Consumers Could Save $366 Per Year Via Ad-Supported Streamers
MediaDailyNews, Karlene Lukovitz - Monday, October 30, 2023
Savings assume switching from premium tiers across an average of nearly ...
- Streaming 'Everything' Bundle Coming? Linear TV's Demise Closing In
TV Watch, Wayne Friedman - Monday, October 30, 2023
Consumers might really want to have an easier time figuring out t ...
- Analyst Brian Wieser Forecasts TV Ad Inventory Will Drop 24% By 2027
Television News Daily, Wayne Friedman - Tuesday, October 24, 2023
Madison and Wall's Brian Wieser says growth of streaming TV usage wi ...
- Nearly 50% Of Households Stream Without Pay TV, Streaming Penetration Slows In Q3
Television News Daily, Wayne Friedman - Friday, October 20, 2023
Although streaming trends are growing versus pay TV, there is more overa ...
- Rise In Streaming Subscription Rates Is Not A Strange Thing
TVBlog, Adam Buckman - Monday, October 23, 2023
As they raise their subscription rates, the major streaming services might g ...
- Paid Sharing Push Will Continue To Drive Netflix Subscriber Growth
MediaDailyNews, Karlene Lukovitz - Thursday, October 19, 2023
The password sharing crackdown should continue to help drive substantive subscriber gai ...
- Netflix To 'Educate' Consumers About Ads, Expand Targeting
MediaDailyNews, Karlene Lukovitz - Thursday, October 19, 2023
Netflix is working on measurement partnerships outside the U.S,, according to i ...
- Netflix Has Highest Subscriber Viewing Time - 33% Higher Vs. Hulu
Television News Daily, Wayne Friedman - Wednesday, October 18, 2023
Netflix commands top viewing consumption among its subscribers, according to Bernstein Researc ...
- Netflix Q3 Ad Option Soars 70%, Accounts For Nearly A Third Of Sign-Ups
Television News Daily, Wayne Friedman - Wednesday, October 18, 2023
"Our immediate priority is building our ad membership so that Netflix becom ...
- Netflix Intros Live Sports, Title Sponsorships, Binge Ad Format
MediaDailyNews, Karlene Lukovitz - Tuesday, October 17, 2023
Sponsorships will be offered for series and seasons, as well as li ...