- Crackle Bolts From NewFronts. Will Online Video Survive?
VidBlog, P.J. Bednarski - Friday, February 27, 2015
Last year at the NewFronts for online content providers, Sony's Crackle ma ...
- IAB Announces Preliminary NewFronts Schedule
Online Video Daily, P.J. Bednarski - Thursday, November 20, 2014
This year's round of digital upfront presentations begins April 27, with T ...
- Yahoo Integration With ComScore Goes Live
MediaDailyNews, Mark Walsh - Tuesday, August 5, 2014
Yahoo on Tuesday said it has fully integrated comScore's audience verification servi ...
- And So This Was Digital's Upfront Breakout Year, Right? Well, No
VidBlog, P.J. Bednarski - Tuesday, August 5, 2014
The thinking went that if upfronts were uneventful, the presumed benefactor wou ...
- Take Your Sponsorship And Shove It
Video Insider, Eric Korsh - Monday, May 19, 2014
I came away from the Digital Content NewFronts thinking that digital med ...
- Hulu Nabs Netflix Exec To Lead Marketing Blitz
Online Video Daily, Gavin O'Malley - Tuesday, May 13, 2014
During a recent NewFront event, Hulu promised to triple its content marketi ...
- Why This Year's NewFronts Really Mattered
Video Insider, - Friday, May 9, 2014
No longer just a diversion or a novelty act, online video ...
- Back To The Future Again: IAB Compares Digital Ad Market To Cable In 1982
Around the Net in Video, P.J. Bednarski - Thursday, May 8, 2014
Randall Rothenberg, president and chief executive Interactive Advertising Bureau, says for digit ...
- Buyers Predict End To Upfront 'Scarcity:' Cite 'Overwhelming' Supply, Shift To Audience-Buying
MediaDailyNews, Luke Paul Mandese - Thursday, May 8, 2014
The rapid expansion of supply, data and the ability to target audienc ...
- Who Is Going To Watch All That Video?!
Online Video Daily, Barry Lowenthal - Wednesday, May 7, 2014
According to the media research, video consumption is up and time spe ...
- Vevo Goes Native With Mirriad And Twitter
Online Video Daily, Gavin O'Malley - Monday, May 5, 2014
Vevo is tapping the native ad specialists at Mirriad to mix bra ...
- 'WSJ' Pushes Real-Time Marketing, Debuts New Digital Video Mag
MediaDailyNews, Gavin O'Malley - Friday, May 2, 2014
The publisher's pitch to media buyers during its NewFront presentation highlighted WSJ ...
- PBS Digital Is Looking For A Few Good Partnerships
VidBlog, P.J. Bednarski - Monday, May 5, 2014
At its NewFronts presentation, PBS Digital made it crystal clear it ca ...
- Vice Maintains Bad Boy Image At NewFronts
Around the Net in Video, P.J. Bednarski - Sunday, May 4, 2014
It's become a rousing success with its edgy content and at i ...
- Digitas/LBi Brings BuzzFeed In-House, Gains Access To Epic Digital
MediaDailyNews, Gavin O'Malley - Thursday, May 1, 2014
Betting on branded "listicles," themed questionnaires and similarly shareable native ad format ...
- What Bethany Mota Means To The NewFronts
Around the Net in Video, P.J. Bednarski - Thursday, May 1, 2014
"Perhaps the real future of online video is about developing the rig ...
- SNI To Launch DIY, Cooking Channel Web Shows, Partners WIth Twitter
MediaDailyNews, Gavin O'Malley - Wednesday, April 30, 2014
Scripps Networks Interactive wooed the pants off ad buyers on Wednesday. Amo ...
- Hulu To Stream TV Shows On Mobile, Triple Marketing Spend
Online Video Daily, Gavin O'Malley - Wednesday, April 30, 2014
Music to mobile media planners' ears, Hulu on Wednesday said it pla ...
- Too Much Of An Awesome Thing: YouTube's 'Preferred' Gives Advertisers A Top Shelf
VidBlog, P.J. Bednarski - Thursday, May 1, 2014
How do you solve a problem like massive popularity and an ov ...
- AOL Slates 16 New Series, Banks On A Lot Of Inspiration
Online Video Daily, P.J. Bednarski - Wednesday, April 30, 2014
Its ambitious AOL On schedule dotes on heroes and life-changing moments, ...
- Five Questions For Major Online Video Enterprises
Around the Net in Video, P.J. Bednarski - Tuesday, April 29, 2014
As NewFronts roll out, Forbes has questions to big players about advertisi ...
- Microsoft To Debut Xbox Originals, New Programming Lineup
MediaDailyNews, Gavin O'Malley - Monday, April 28, 2014
Ahead of its scheduled NewFronts presentation on Monday afternoon, Microsoft announced ...
- Yahoo Unveils Original Comedies, Live Nation Deal
MediaDailyNews, Mark Walsh - Monday, April 28, 2014
Yahoo on Monday unveiled its first full-length scripted series at the Digit ...
- Score One For comScore, Signs Yahoo For Global Ad Measurement
Online Video Daily, Joe Mandese - Tuesday, April 29, 2014
In the battle for digital ratings dominance, comScore has scored a b ...
- Glam Starts The Day One Way, And Ends In A New Mode
VidBlog, P.J. Bednarski - Tuesday, April 29, 2014
Glam Media promised to do something at its NewFronts presentaton that nobo ...
- Ad Execs: Digital Video Predicted To Rival TV In Ad Importance
Online Video Daily, Gavin O'Malley - Monday, April 28, 2014
Within three to five years, new research suggests, a majority of bra ...
- Microsoft and Xbox Get Ready For NewFronts: Make No Small Plans
VidBlog, P.J. Bednarski - Friday, April 25, 2014
Microsoft presents at the NewFronts beginning Monday -- and Scott Ferris, Microso ...