"Perhaps the real future of online video is about developing the right characters to tell the story in a more holistic and mutually beneficial way (for the brand and consumer). Instead, it feels
like the NewFronts are just trying to like the Upfronts. That may be a massive waste of an opportunit," says Mitch Joels in his commentary from Twist Image.
- , Thursday, May 1, 2014 9 AM
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