- For Budget Sake: Focus On Existing Customers Before Acquiring New Ones In 2023
Data & Programmatic Insider, Laurie Sullivan - Monday, December 19, 2022
"With budgets becoming tighter based on inflation, marketers need to focus ...
- Amazon Tells Advertisers To Use Behavioral Signals In OTT Ad Campaigns
Inside Performance, Laurie Sullivan - Friday, December 4, 2020
As marketplaces like Amazon see dramatic growth, one wants advertisers to ta ...
- BrainJuicer Rebrands As System1
Online Video Daily, P.J. Bednarski - Tuesday, April 4, 2017
Behavioral science and marketing company BrainJuicer announced it will rebrand as Syste ...
- FCC Rejects Senator's Request To Extend Timeline For Privacy Rules
Daily Online Examiner, Wendy Davis - Friday, June 10, 2016
FCC Chairman Wheeler has rejected a lawmaker's request to extend the offici ...
- Mobile Shoppers & the Act of Beaconing
MobileShopTalk, Chuck Martin - Monday, August 11, 2014
Beaconing has been the missing piece in the mobile shopping puzzle. Thou ...
- NAI To Update Code and Site, Broaden The Discussion in 2012
Data and Targeting Insider, Steve Smith - Wednesday, February 15, 2012
The former chief privacy officer of the FTC is only three mont ...
- Catching Up With OMMA Behavioral
Data and Targeting Insider, Steve Smith - Friday, August 6, 2010
It has been a couple of weeks since we convened in S ...