- Appeals Court Sides With TheDirty.com Against Former Bengals Cheerleader
PolicyBlog, Wendy Davis - Monday, June 16, 2014
Siding with TheDirty.com, a federal appellate court ruled today that the goss ...
- Publisher Pricing Fail (in The Open RTB Market): Why Dynamic Pricing Hurts More Than it Helps
Publishing Insider, Alex Gardner - Thursday, June 12, 2014
What is your value to buyers in the open market? Hint, it ...
- Defining Medium
Around the Net In Media, Gavin O'Malley - Tuesday, June 10, 2014
Is Medium -- the brainchild of Twitter co-founder Evan Williams -- ...
- RebelMouse Launches Social Publishing Platform
Around the Net In Social Media & Marketing, Gavin O'Malley - Monday, June 9, 2014
RebelMouse just relaunched as a complete publishing system, which, as GigaOm explain ...
- Google Tweaks AdSense
Around the Net in Search Marketing, Laurie Sullivan - Friday, June 6, 2014
Google made several changes to AdSense this week, including tabs, URL colo ...
- Beyond YouTube: Guide To The Future Of Online Video
Video Insider, - Friday, June 6, 2014
YouTube plays a critical role in many digital content strategies, but t ...
- Programmatic Direct: Not Just For The Big Guys
Publishing Insider, Andy Nibley - Thursday, June 5, 2014
Publishers give up millions of dollars in high-CPM, incremental revenue because th ...
- In Native Advertising, Deception Is A Dangerous Game
Publishing Insider, Eric Berry - Thursday, May 22, 2014
In a recent column here, I exhorted marketers to take control ...
- Advertisers Often Don't Present Relevant Ads Online, Panel Says
Around the Net in Video, P.J. Bednarski - Friday, May 16, 2014
Publishers can provide context, but it's often up to the advertisers ...
- Nothing In Life Is Guaranteed -- Except Media
Publishing Insider, Jeremy Hlavacek - Thursday, May 15, 2014
The current programmatic market is large and still growing rapidly, even aft ...
- OPA Taps CBS Interactive's Kint As New Head
MediaDailyNews, Mark Walsh - Monday, May 12, 2014
The Online Publishers Association has named CBS digital veteran Jason Kint ...
- OPA Appoints Kint CEO
Around the Net in Search Marketing, Laurie Sullivan - Monday, May 12, 2014
The Online Publishers Association Monday announced the appointment of CEO Jason Kin ...
- The Sounds Of Settling
Publishing Insider, Ari Rosenberg - Thursday, May 8, 2014
When a house gets older, it starts to make noises. Those crea ...
- Publishers: Five Tips To Keep Zombie Bots At Bay
Publishing Insider, Rick Abell - Thursday, May 1, 2014
Whether you're in advertising or publishing, scale is the Holy Grail. ...
- Forrester Names PubMatic, Rubicon, DoubleClick 'Leaders' In SSP Field
Real-Time Daily, Tyler Loechner - Tuesday, April 29, 2014
Research firm Forrester analyzed and scored what they deemed to be t ...
- Matomy Launches SSP For Video Ads, Taps Vidible As Exchange
Real-Time Daily, Tyler Loechner - Tuesday, April 29, 2014
Matomy Media Group, a performance marketing company, on Tuesday announced Matomy Vide ...
- AOL Debuts App Download Ad Format
Mobile Marketing Daily, Mark Walsh - Thursday, April 24, 2014
AOL is joining other big Internet firms like Facebook and Twitter ...
- Buyers And Sellers: The Benefits Of An Email Diet
Publishing Insider, Seth Ulinski - Thursday, April 24, 2014
It's no secret that the buy side (marketers, ad agencies, etc) recei ...
- ReactX Ends Beta, Lets Publishers Sell 'High Impact, Custom' Ads Via RTB
Real-Time Daily, Tyler Loechner - Wednesday, April 23, 2014
ReactX on Wednesday announced online publishers can now sell "high impact, custo ...
- Publishers Can Use Programmatic To Regain Power
Around the Net in Real-Time, Tyler Loechner - Friday, April 18, 2014
ClickZ has posted an article written by Maja Millicevic, VP of dema ...
- Is Online Advertising Really A $42.8B Industry?
Publishing Insider, Ari Rosenberg - Thursday, April 17, 2014
Last week's press release from the IAB, in conjunction with PricewaterhouseCoopers, stat ...
- Kantar Media Adds Hub For Media Planners Seeking 'Premium' Programmatic Inventory
Real-Time Daily, Tyler Loechner - Wednesday, April 16, 2014
WPP's Kantar Media on Wednesday announced its foray into programmatic through ...
- MINI USA Becomes Hearst Men's Group Largest Digital-Only Ad Deal
MediaDailyNews, Laurie Sullivan - Tuesday, April 15, 2014
MINI USA looked for a media partner to launch a new hardt ...
- IAB Names Sovrn's Cunningham VP Of Tech And Ad Ops
Real-Time Daily, Tyler Loechner - Friday, April 11, 2014
The Interactive Advertising Bureau on Friday named Scott Cunningham vice president ...
- Varick Says Private Marketplaces On The Up-And-Up
Real-Time Daily, Tyler Loechner - Thursday, April 10, 2014
Varick Media Management says it is seeing "significant growth in the u ...
- Clorox, Second City Get Real With 'Ick Awards'
Marketing Daily, Karl Greenberg - Wednesday, April 9, 2014
The Oakland, Calif.-based company on Wednesday night is partnering with Chicago's fam ...
- Brands, Not Publishers, Should Control Native Ad Conversion Path
Publishing Insider, Eric Berry - Thursday, April 10, 2014
Two themes dominate the online advertising conversation in 2014: native advertising a ...
- Apps Optimize Mobile Delivery Of News
Publishing Insider, Shaun Koiner - Thursday, April 3, 2014
Language is dynamic; it's change pushed and pulled through the technology ...
- Is Yahoo Shuttering Shine?
Around the Net In Media, Gavin O'Malley - Tuesday, April 1, 2014
Once thought to be a safe bet for Web publishers, women’s sit ...
- Ad Revenue Down at Johnston Press, But Digital Growth Will Avoid Path To 'Oblivion'
Around the Net In MAD London, Sean Hargrave - Friday, March 28, 2014
The good news for Johnston Press is that it made an operati ...