- Kantar Media Adds Hub For Media Planners Seeking 'Premium' Programmatic Inventory
Real-Time Daily, Tyler Loechner - Wednesday, April 16, 2014
WPP's Kantar Media on Wednesday announced its foray into programmatic through ...
- MINI USA Becomes Hearst Men's Group Largest Digital-Only Ad Deal
MediaDailyNews, Laurie Sullivan - Tuesday, April 15, 2014
MINI USA looked for a media partner to launch a new hardt ...
- IAB Names Sovrn's Cunningham VP Of Tech And Ad Ops
Real-Time Daily, Tyler Loechner - Friday, April 11, 2014
The Interactive Advertising Bureau on Friday named Scott Cunningham vice president ...
- Varick Says Private Marketplaces On The Up-And-Up
Real-Time Daily, Tyler Loechner - Thursday, April 10, 2014
Varick Media Management says it is seeing "significant growth in the u ...
- Clorox, Second City Get Real With 'Ick Awards'
Marketing Daily, Karl Greenberg - Wednesday, April 9, 2014
The Oakland, Calif.-based company on Wednesday night is partnering with Chicago's fam ...
- Brands, Not Publishers, Should Control Native Ad Conversion Path
Publishing Insider, Eric Berry - Thursday, April 10, 2014
Two themes dominate the online advertising conversation in 2014: native advertising a ...
- Apps Optimize Mobile Delivery Of News
Publishing Insider, Shaun Koiner - Thursday, April 3, 2014
Language is dynamic; it's change pushed and pulled through the technology ...
- Is Yahoo Shuttering Shine?
Around the Net In Media, Gavin O'Malley - Tuesday, April 1, 2014
Once thought to be a safe bet for Web publishers, women’s sit ...
- Ad Revenue Down at Johnston Press, But Digital Growth Will Avoid Path To 'Oblivion'
Around the Net In MAD London, Sean Hargrave - Friday, March 28, 2014
The good news for Johnston Press is that it made an operati ...
- Yahoo Has Become A Litter Box For Online Advertising
Publishing Insider, Ari Rosenberg - Thursday, March 27, 2014
I feel like the woman in that Esurance commercial. Not the o ...
- Future's Future Focused On Single Digital and Central Ad Team
Around the Net In MAD London, Sean Hargrave - Tuesday, March 25, 2014
T3 publisher, Future, is combining its central and digital advertising teams in ...
- Native Is Good, Responsive Is Better
Publishing Insider, Seth Ulinski - Friday, March 21, 2014
Understanding how to deliver advertising while taking publisher design into consideration ...
- Casale Media Adds 5 Execs To New York Office
Real-Time Daily, Tyler Loechner - Thursday, March 20, 2014
Casale Media, a Toronto-based media marketplace, this week hired five new executiv ...
- Digital Success Outweighed By Declining Print At Trinity Mirror
Around the Net In MAD London, Sean Hargrave - Monday, March 17, 2014
"Daily Mirror" owner Trinity Mirror's results show that rising fortunes in digit ...
- Is 'Trusted Seller' An Oxymoron?
Publishing Insider, Matt Weisberger - Thursday, March 13, 2014
A former media buyer recently quoted in a previous column said th ...
- Spanish Government Could Give Okay To Charge Search Engines To Display Content
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, March 12, 2014
In a draft of an intellectual property law, Reuters reports that ne ...
- Making Mobile Ads Work
Mobile Marketing Daily, Michelle Manafy - Tuesday, March 11, 2014
Yes, mobile scale is massive and irresistible. But advertisers need to g ...
- Hulu Will Make A Digital Statement at SXSW
Around the Net in Video, P.J. Bednarski - Friday, March 7, 2014
Hulu will debut "Deadbeat," a dark comedy about about psychic medium w ...
- You Can't Spell $ales Without Team
Publishing Insider, Ari Rosenberg - Thursday, March 6, 2014
My issue with programmatic buying is that there's not much selling. Publishe ...
- The Programmatic Haves And Have Nots
RTBlog, Tyler Loechner - Wednesday, March 5, 2014
By now, you may be familiar with the November 2013 study th ...
- Mag Bag: Adobe Combines Digital Publishing Suite, Experience Manager
MediaDailyNews, Erik Sass - Thursday, February 27, 2014
The technical side of publishing digital magazines and their associated Web sit ...
- Can Programmatic Solve Online Publishing's 'Financial Conundrum'?
Around the Net in Real-Time, Tyler Loechner - Wednesday, February 26, 2014
The Drum has posted an article exploring whether or not programmatic ...
- The Media-Sales Relationship Dynamic: Top-10 Dos and Don'ts
Publishing Insider, Ellyn Rice - Thursday, February 27, 2014
I've been in the media industry for over six years in N ...
- OpenX Debuts Native Mobile Ad Exchange
Mobile Marketing Daily, Mark Walsh - Wednesday, February 26, 2014
Ad exchange OpenX on Wednesday continued its mobile expansion, announcing the laun ...
- HasOffers Appoints Former Glam Media, DoubleClick Exec To CRO
Mobile Marketing Daily, Laurie Sullivan - Monday, February 24, 2014
HasOffers, the mobile attribution and analytics apps company Facebook dropped from i ...
- Weather Channel's Hlavacek: Revenue 'Justifying' Publisher Investment In Programmatic
Real-Time Daily, Tyler Loechner - Thursday, February 20, 2014
Considering where real-time bidding (RTB) came from -- bottom-dwelling remnant inventory ...
- What Does WhatsApp's Success Say About Advertising?
Publishing Insider, Ari Rosenberg - Thursday, February 20, 2014
It speaks the truth. Ads suck the life out of the consum ...
- Publishers Learning Contextual Importance of Online Advertising, Says Coull CEO
Around the Net in Video, P.J. Bednarski - Friday, February 14, 2014
Online video advertising ought to see plenty of innovation in 2014, includi ...
- The Future Of Native
Publishing Insider, Justin Choi - Thursday, February 13, 2014
2013 will be remembered as the year "native advertising" transitioned from ...
- IAB Urges Marketers To Use HTML5 For Mobile-Ready Ads
MediaDailyNews, Mark Walsh - Monday, February 10, 2014
The Interactive Advertising Bureau is making a new push to get markete ...