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Can Programmatic Solve Online Publishing's 'Financial Conundrum'?

  • The Drum, Wednesday, February 26, 2014 5:31 PM

The Drum has posted an article exploring whether or not programmatic is “the solution for publishers’ online financial model conundrum.”

"For programmatic to be a real benefit for publishers, the key is filling unsold inventory for a good price, not for rock-bottom scraps,” the post reads.

Read the whole story at The Drum »

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