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Can Programmatic Solve Online Publishing's 'Financial Conundrum'?
- The Drum, Wednesday, February 26, 2014 5:31 PM
The Drum has posted an article exploring whether or not programmatic is “the solution for publishers’ online financial model conundrum.”
"For programmatic to be a real benefit for publishers, the key is filling unsold inventory for a good price, not for rock-bottom scraps,” the post reads.
Tyler Loechner is a MediaPost Reporter covering real-time, programmatic, RTB and more. You can reach Tyler at tyler@mediapost.com.