- PubMatic Hires New CMO, Bolsters Partnership With Advance Digital
Real-Time Daily, Tyler Loechner - Monday, February 10, 2014
Sell-side platform (SSP) PubMatic on Monday announced the appointment of Terri Walt ...
- Why Pandora Rocks -- And Online Video Advertising Should Start Over
Publishing Insider, Ari Rosenberg - Thursday, February 6, 2014
High-caliber content allows a publisher like Pandora to do something no compa ...
- Responsive Content - Audio, Text, Video, Images - Will Transform Online Marketing
SearchBlog, Laurie Sullivan - Thursday, February 6, 2014
Some may remember Verizon and other telecommunications companies rolling out platforms sever ...
- Google Settles EU Antitrust Probe
Online Media Daily, Wendy Davis - Wednesday, February 5, 2014
Google has tentatively settled an European antitrust probe by promising to displ ...
- Mocean Mobile Enhances RTB With Yahoo Ad Exchange
Mobile Marketing Daily, Mark Walsh - Tuesday, February 4, 2014
Earlier this year, mobile ad network Mojiva's Mocean Mobile ad-serving unit launch ...
- Everybody Must Get Stoned - The App
MoBlog, Steve Smith - Thursday, January 30, 2014
A new version of the Leafly cannabis-finder and catalog app is ...
- Santa Claus, The Tooth Fairy, & 100% Sellout
Publishing Insider, Jeremy Hlavacek - Thursday, January 30, 2014
The online publishing world is becoming more and more data-driven, but pa ...
- Federated Media Goes Full Programmatic And Declares Itself 'Sovrn' - Real-Time With New CEO Knapp
RTBlog, Tyler Loechner - Wednesday, January 29, 2014
Federated Media on Tuesday announced the sale of its content marketing a ...
- Calacanis Preps Mobile-First Service
Around the Net in Mobile, Gavin O'Malley - Tuesday, January 28, 2014
Riding the failure of Mahalo (because of investor money left over fr ...
- IAB Explores Alternatives To Cookies
Online Media Daily, Wendy Davis - Tuesday, January 28, 2014
The volume of cookies set by third parties has surged, thanks large ...
- Thought Catalog Reveals How Indie Publishers Are Taking Advantage Of RTB
Programmatic Insider, Skip Brand - Tuesday, January 28, 2014
Real-time bidding offers indie publishers an efficient way to maximize their reven ...
- AdSense Direct Could Increase Profits In Google's Coffer
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 24, 2014
Google, still heavily dependent on revenue from advertising, has added another to ...
- AOL Buys Gravity, Personalized Tech Reshapes Web Edit, Ads
MediaDailyNews, Gavin O'Malley - Thursday, January 23, 2014
Buying into the promise of personalization, AOL has agreed to buy technolo ...
- Former Agency Buyer: 'We Don't Trust 95% Of The Sales Reps Out There'
Publishing Insider, Ari Rosenberg - Thursday, January 23, 2014
This sentence is so eloquently blunt because it delivers a truth ma ...
- nRelate Gives Publishers Control Of Native Ad Quality
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 22, 2014
nRelate, which was acquired by Ask.com in 2012, has developed an ...
- Exploring What Consumers Say About Digital Content Brands
Metrics Insider, Sherrill Mane - Wednesday, January 22, 2014
Digital media has been at the forefront of consumers' lives for so ...
- A Cautionary Tale Of Selling Your Soul
Publishing Insider, Bryan Boettger - Thursday, January 16, 2014
Hi, I'm Bryan and I'm a recovering journalist. They say you se ...
- Native Ads: Publishers Shortchanging Marketers?
Around the Net In Media, Phyllis Fine - Tuesday, January 14, 2014
"Are publishers doing native on the cheap?" asks Lucia Moses in th ...
- Using Time In Real-Time: MRC Accredits WebSpectator Product
Real-Time Daily, Tyler Loechner - Wednesday, January 15, 2014
WebSpectator, a real-time ad exchange that measures a consumer's time spent viewi ...
- Evolve Media Taps Ex-Hearst Exec As CRO
MediaDailyNews, Gavin O'Malley - Monday, January 13, 2014
Evolve Media has grabbed Geoff Schiller, Hearst Digital Media's chief sales office ...
- 2014: The Year Mobile Kills More People, While We Sell More Ads
Publishing Insider, Ari Rosenberg - Thursday, January 9, 2014
Our industry trades have been filled with predictions for the new yea ...
- Major Focus For 2014: Human Audience Tech, Metrics, Click-to-Play Video
Online Media Daily, Laurie Sullivan - Tuesday, December 31, 2013
The online advertising industry endured major changes in 2013, such as n ...
- Improving Content Marketing, For Publishers & Marketers
Publishing Insider, Eileen Bernardo - Thursday, January 2, 2014
The hullaballoo surrounding content marketing in 2014 is nearly deafening (yes, ...
- Taking Down The Tech Industry
Around the Net In Online Marketing, Gavin O'Malley - Friday, December 27, 2013
Clearly looking for a fight or two, the Atlantic’s sister site Quar ...
- The Peanut Butter & Jelly Of Publishing Collaboration
Publishing Insider, Bryan Boettger - Thursday, December 26, 2013
Online publishing can be sticky business. The game keeps changing with t ...
- Yieldex Ends 2013 With 1.5 Trillion Impressions
Online Media Daily, Fern Siegel - Wednesday, December 18, 2013
Yieldex, a provider of inventory and revenue management solutions for digital publisher ...
- Publishers Need To Scale Back Their Story In 2014
Publishing Insider, Ari Rosenberg - Thursday, December 19, 2013
Online display ad prices for premium publishers will continue to sink f ...
- Kissing Trust Goodbye
MediaDailyNews, George Simpson - Friday, December 13, 2013
A story in the New York Times this week explored the probl ...
- Why It's Critical We Get The Definition of Native Advertising Right
Publishing Insider, Justin Choi - Thursday, December 12, 2013
All the noise surrounding native advertising complicates a very simple concept. Ha ...
- Publishers Lunge For Native Ads
MediaDailyNews, Erik Sass - Tuesday, December 10, 2013
Love it or hate it -- and there are plenty of peop ...