- Improving Content Marketing, For Publishers & Marketers
Publishing Insider, Eileen Bernardo - Thursday, January 2, 2014
The hullaballoo surrounding content marketing in 2014 is nearly deafening (yes, ...
- Taking Down The Tech Industry
Around the Net In Online Marketing, Gavin O'Malley - Friday, December 27, 2013
Clearly looking for a fight or two, the Atlantic’s sister site Quar ...
- The Peanut Butter & Jelly Of Publishing Collaboration
Publishing Insider, Bryan Boettger - Thursday, December 26, 2013
Online publishing can be sticky business. The game keeps changing with t ...
- Yieldex Ends 2013 With 1.5 Trillion Impressions
Online Media Daily, Fern Siegel - Wednesday, December 18, 2013
Yieldex, a provider of inventory and revenue management solutions for digital publisher ...
- Publishers Need To Scale Back Their Story In 2014
Publishing Insider, Ari Rosenberg - Thursday, December 19, 2013
Online display ad prices for premium publishers will continue to sink f ...
- Kissing Trust Goodbye
MediaDailyNews, George Simpson - Friday, December 13, 2013
A story in the New York Times this week explored the probl ...
- Why It's Critical We Get The Definition of Native Advertising Right
Publishing Insider, Justin Choi - Thursday, December 12, 2013
All the noise surrounding native advertising complicates a very simple concept. Ha ...
- Publishers Lunge For Native Ads
MediaDailyNews, Erik Sass - Tuesday, December 10, 2013
Love it or hate it -- and there are plenty of peop ...
- A Creative Idea That Will Give Advertisers What They Want
Publishing Insider, Ari Rosenberg - Thursday, December 5, 2013
Unlike the poetic poise tennis fans pay to watch emanate from Rog ...
- Publishers Seeing Rise In Custom Native Ads
Online Media Daily, Laurie Sullivan - Thursday, November 21, 2013
Publishers looking for ways to offset losses from the growth in programmat ...
- Web Companies Slam Ruling In Libel Case Against TheDirty.com
Online Media Daily, Wendy Davis - Thursday, November 21, 2013
Former Cincinnati Bengals cheerleader Sarah Jones' victory over the gossip site TheDirty.c ...
- Content Recommendation Widgets Can Destroy Company Site
Online Media Daily, Ash Nashed - Thursday, November 21, 2013
One of the latest trends in online media is for large publishe ...
- 'Capital New York' Relaunches In December
Online Media Daily, Fern Siegel - Wednesday, November 20, 2013
Capital New York, the online news publication recently acquired by Politico, wi ...
- Google Wins Battle With Authors Guild Over Book-Scanning Project
Online Media Daily, Wendy Davis - Thursday, November 14, 2013
Handing Google a victory in a long-running battle with the Authors Guil ...
- ChargeAds Launches Private Marketplace Platform For Publishers
Online Media Daily, Fern Siegel - Wednesday, November 13, 2013
ChargeAds, a provider of intelligent solutions for publishers, advertisers and agencies with ...
- IAB Launches Publisher-In-Residence Program
Online Media Daily, Mark Walsh - Tuesday, November 12, 2013
The Interactive Advertising Bureau has tapped Peter Naylor to inaugurate its Publisher-In-Residen ...
- Thrillist To Debut 'Shops' Initiative As Part Of Editorial
Online Media Daily, Gavin O'Malley - Monday, November 11, 2013
Thrillist Media Group has been particularly aggressive about adding ecommerce to i ...
- Should Ad Nets Push For Publisher Transparency?
RTBlog, Tyler Loechner - Thursday, November 7, 2013
Vieawbility and transparency are two of the biggest topics in the exchange-bas ...
- Webspectator Touts Time As A Metric, Lets Publishers Re-Auction Inventory In Real-Time
Real-Time Daily, Tyler Loechner - Wednesday, November 6, 2013
With the industry focused on viewability, click-through rates, cost, transparency, and oth ...
- Six Undeniable Reasons Why Listicles Have Jumped The Shark
Online Spin, Max Kalehoff - Tuesday, October 29, 2013
Love them or hate them, listicles have skyrocketed in popularity with t ...
- Trolls Hold Sway? The Psychology Of Online Comments
Around the Net In Media, Phyllis Fine - Friday, October 25, 2013
In the wake of Popular Science's decision last month to ban commen ...
- An Open Eulogy For Premium Publishers
Publishing Insider, Ari Rosenberg - Thursday, October 24, 2013
A eulogy for premium publishers is certainly premature or even misguided, b ...
- Google's Head Of Publishers: Pubs Need To Take Back Some Power
Around the Net in Real-Time, Tyler Loechner - Thursday, October 3, 2013
The Drum has reported that Google's David McMurtie, head of publishers, ...
- Big-Data Disappointment?
Publishing Insider, Jeremy Hlavacek - Thursday, October 3, 2013
It's hard to pinpoint exactly when the term "big data" was invente ...
- Eggers, Franzen Lash Out at Social Media
The Social Graf, Erik Sass - Thursday, October 3, 2013
David Eggers and Jonathan Franzen, two of the literary set's anointed cleverboy ...
- What's A Pub Supposed To Do?
RTBlog, Tyler Loechner - Wednesday, October 2, 2013
TMN's unveiling of their native ad offering highlighted the mess of tradi ...
- Welcome To Hypeweek
Publishing Insider, Ari Rosenberg - Thursday, September 26, 2013
The people (or has public relations gone programmatic, too?) responsible for creati ...
- AOL, Yahoo, Microsoft Walk Into A Bar...And Talk Programmatic? Real-Time With Microsoft's Daniel Sheinberg
RTBlog, Tyler Loechner - Wednesday, September 25, 2013
Yesterday's news of Microsoft, Yahoo, and AOL coming together to create ...
- BuzzFeed Founder: "Pride" Is Key To Social Shareability
Show Daily, Gavin O'Malley - Wednesday, September 25, 2013
Of course, people are prone to clicking on the sexy, the seed ...
- Real-Time With Isocket CEO John Ramey On Programmatic Direct's Huge Stamp Of Approval
RTBlog, Tyler Loechner - Tuesday, September 24, 2013
Three of the largest digital premium Web portals -- AOL, Microsoft, a ...