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Native Ads: Publishers Shortchanging Marketers?

  • Adweek, Tuesday, January 14, 2014 11:35 PM
"Are publishers doing native on the cheap?" asks Lucia Moses in this post that looks at how publishers and brands are actually working with writers in this suddenly hot arena. "One brand marketer told of an established news organization promising native content produced by its top journalists but that ultimately used marketing freelancers," writes Moses.

“They represented themselves as giving access to their editorial staff,” an unnamed exec tells Moses. “Then they delivered articles written by copywriters instead of journalists.”

Read the whole story at Adweek »

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